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Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia, Amelia; Ronald, Ronald; Sucipto, Hadi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Pengaruh Good Governance Dan Standar Akuntansi Pemerintah Terhadap Kualitas Laporan Keuangan Pada Pemerintah Daerah Kabupaten Jombang Rahmawati, Dewi Nita; Sucipto, Hadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10984

Abstract

This research seeks to examine how the application of Good Governance principles and adherence to Government Accounting Standards influence the quality of financial reports within the Jombang Regency Government. A quantitative research design was adopted, utilizing a survey method through the distribution of questionnaires to officials responsible for financial management in Regional Apparatus Organizations. The study involved 56 purposively selected respondents. Data were processed through descriptive statistics, validity and reliability assessments, classical assumption testing, and multiple linear regression analysis using SPSS software. Findings reveal that both Good Governance practices and Government Accounting Standards individually exert a positive and significant impact on the quality of local government financial statements. Among these, Government Accounting Standards emerge as the most influential factor affecting financial report quality. The study concludes that enhancing the quality of local government financial reporting necessitates a collaborative effort between robust governance implementation and consistent adherence to accounting standards, reinforcing the principle of public financial accountability.