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Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia, Amelia; Ronald, Ronald; Sucipto, Hadi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Evaluasi Kepuasan Pengguna Sistem Informasi Perumahan (SIP PERKIM) Menggunakan Metode End-User Computing Satisfaction (EUCS) Rizki, Mohammad; Sucipto, Hadi; Mashuri, Chamdan; Lazulfa, Indana
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 11, No 1 (2026): Edisi Februari
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v11i1.944

Abstract

Sistem Informasi Perumahan (SIP PERKIM) is an online-based application used by Dinas Perumahan dan Permukiman Kabupaten Jombang to monitor the progress of physical development projects more effectively, accurately, and in real time. This study is aimed at measuring the level of user satisfaction with SIP PERKIM through the application of the End-User Computing Satisfaction (EUCS) method, which assesses satisfaction based on five main dimensions, namely Content, Accuracy, Format, Ease of Use, and Timeliness. The research employed a quantitative approach using a Likert-scale questionnaire distributed to all active SIP PERKIM users, totaling 30 Field Facilitators. The results of the validity and reliability tests indicate that all questionnaire items meet the criteria of validity and reliability, with a Cronbach’s Alpha value of 0.950. Descriptive analysis shows that all EUCS dimensions fall within the “Satisfied” category, with an overall average satisfaction score of 3.60. Furthermore, the results of the multiple linear regression analysis reveal that, simultaneously, all independent variables have a significant effect on user satisfaction, as indicated by the calculated F-value being greater than the F-table value. However, partially, only the Ease of Use and Format dimensions are found to have a significant influence on the satisfaction of SIP PERKIM users. These findings suggest that ease of use and the clarity and neatness of the system interface are the dominant factors shaping user experience.Although users were generally satisfied, several aspects still require improvement, particularly data consistency, system speed in displaying information, and the uniformity of report formats. This study is expected to serve as a basis for further development of SIP PERKIM to ensure it becomes more responsive, efficient, and aligned with user needs.
Implementation of a WhatsApp-based Canteen Menu Chatbot using TF–IDF and cosine similarity: A case study of employees at Matahari Department Store, Sunrise Mall and Mojokerto Saputra, Ramadhani Handika; Sucipto, Hadi
Jurnal Pendidikan Teknologi Kejuruan Vol 9 No 1 (2026): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v9i1.48523

Abstract

This study addresses the limitations of traditional workplace canteen menu information sharing, such as noticeboards and verbal announcements, which can cause delays in shift-based settings. A WhatsApp-based canteen menu chatbot was designed, implemented, and evaluated for Matahari Department Store Sunrise Mall Mojokerto (Indonesia) using Cosine Similarity for text matching. The system integrates WhatsApp messaging via the WhatsApp API with an application server and an admin web panel built on Laravel–MySQL, enabling the management of daily menus, canteen schedules, FAQ patterns, user access, and conversation logs. User queries and stored question patterns were preprocessed (lowercasing, cleaning, tokenization), vectorized using TF–IDF, and matched using Cosine Similarity with a 0.6 acceptance threshold to route responses into three classes (Static, Menu, or Schedule) or a fallback reply. Functional verification through black-box testing confirmed the correct operation of core modules and end-to-end message handling. Similarity computation was validated against a manual example (0.816 vs. 0.8165). Robustness testing on 50 employee questions (25 standard and 25 informal/misspelled) achieved 92% accuracy (46/50); retrieval effectiveness measured as micro-F1 across the three response classes was approximately 0.95, with four queries treated as unmatched. A baseline comparison showed that Cosine Similarity was more tolerant to paraphrasing than SQL keyword matching. The case study ran from August to November 2025, and conversation logs were used during the maintenance phase to refine FAQ patterns and improve coverage. Overall, the chatbot offers a lightweight and deployable solution for routine, time-sensitive internal information services in retail workplaces.
INTEGRASI SMART CLASS DAN OPEN JOURNAL SYSTEM (OJS) DALAM PEMBINAAN PENULISAN ILMIAH UNTUK MAHASISWA TINGKAT AKHIR Widoyoningrum, Sri; Hari Agus Prastyo, Edwin; Sucipto, Hadi; Augusta Jannatul Firdaus, Reza; Mashuri, Chamdan; Heru Mujianto, Ahmad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.%p

Abstract

Kemampuan mahasiswa tingkat akhir dalam menyusun artikel ilmiah dan mengirimkannya ke jurnal secara daring menjadi salah satu tantangan akademik yang terus dihadapi perguruan tinggi. Kendala umum yang terjadi antara lain lemahnya pemahaman struktur artikel ilmiah, minimnya kemampuan melakukan sitasi dan manajemen referensi, kurangnya pengalaman menggunakan Open Journal System (OJS), serta belum optimalnya pemanfaatan Smart Class sebagai media pembelajaran digital. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi penulisan ilmiah melalui integrasi platform Smart Class dan sistem publikasi OJS dalam model pembinaan berkelanjutan bagi mahasiswa tingkat akhir. Metode pelaksanaan meliputi workshop penulisan artikel ilmiah, coaching clinic, pelatihan manajemen referensi Mendeley, serta simulasi langsung proses submit artikel melalui OJS. Kegiatan diikuti oleh 30 mahasiswa dari program studi Teknik Informatika dan Sistem Informasi. Hasil evaluasi menunjukkan peningkatan kompetensi akademik sebesar 40% berdasarkan nilai pre-test dan post-test. Selain itu, sebanyak delapan draft artikel ilmiah berhasil disusun dan tiga naskah telah berhasil dikirim ke jurnal nasional berbasis OJS. Integrasi Smart Class terbukti efektif dalam mendukung pendampingan digital, distribusi materi, dan monitoring revisi artikel.