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All Journal JDP (Jurnal Dinamika Pemerintahan) Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi PARAHITA : Jurnal Pengabdian kepada Masyarakat Relevance: Journal of Management and Business Social Issues Quarterly Jurnal Kebijakan Pembangunan Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Mahasiswa Komunikasi Cantrik Jurnal Pemimpin Bisnis Inovatif Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Journal of Maritime Policy Science Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship
Ella Afnira
Program Studi Ilmu Komunikasi, Universitas Maritim Raja Ali Haji, Tanjungpinang, Provinsi Kepulauan Riau, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Maritime Policy Science

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Nation Branding of Kepulauan Riau Through Subregional Cooperation in The Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) Rizqi Apriani Putri; Ella Afnira
Journal of Maritime Policy Science Vol. 1 No. 2 (2024): August, 2024
Publisher : Center for Maritime Policy and Governance Studies. Universitas Maritim Raja Ali Haji. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmps.v1i2.6944

Abstract

Nation branding has become a key element in modern communication strategies, particularly in the context of globalization. Countries strive to establish a positive international image, reflecting their unique identity and values. Nation branding is a marketing and communication strategy aimed at enhancing a country’s image, both domestically and globally. Kepulauan Riau participation in the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) cooperation, and its hosting of the IMT-GT event in 2023, represents an effort to strengthen its image internationally. The IMT-GT is a subregional economic collaboration involving Indonesia (Sumatra), Malaysia, and Thailand, with the Kepulauan Riau being an active participant. This research utilizes a descriptive-analytical approach, supported by secondary data, to examine the impact of this initiative. One of the notable implementations of this cooperation is the IMT-GT Expo "Gebyar Melayu Pesisir," which showcases Kepulauan Riau local culture and products. This event aims to foster economic growth among the three countries, particularly in the Kepulauan Riau as the host region. The outcomes of the IMT-GT initiatives include agreements that enhance connectivity among member countries, fostering an integrated, innovative, inclusive, green, and sustainable growth strategy, with a vision extending to 2036. This research highlights the potential for the Kepulauan Riau to leverage nation branding through subregional cooperation, enhancing economic growth and international recognition.
Co-Authors AFRIZAL AFRIZAL Aisyah Aisyah Bismar Arianto Deni Kurniawan, Deni Eka Nurtiara Eki Darmawan Fournely Aritasia Siahaan Nur Maria Magdalena Oges Susfita Putri Poti, Jamhur Putri Febriyanti Putri, Rizqi Apriani Ryan Anggria Pratama Septianda, M. Ferdi Sophia, Uly Steviana Br Sihombing Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Taufiqurahman Uly Shopia Ummidiah Islamiaty