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All Journal Jurnal Siasat Bisnis Ekonomi Bisnis Jurnal Bisnis, Manajemen, dan Informatika Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review Economica: Jurnal Ekonomi Islam Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business Jurnal MEBIS (Manajemen dan Bisnis) Accounting Profession Journal (APAJI) HASANUDDIN JOURNAL OF BUSINESS STRATEGY BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Pengabdian Masyarakat Hasanuddin (JPMH)
Abdullah Sanusi, Abdullah
Universitas Hasanuddin Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Journal : Hasanuddin Economics and Business Review

 1 
Hasanuddin Economics and Business Review: Foreword for the Inaugural Journal Volume Julia Connell; Abdullah Sanusi
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 1, 2017
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.456 KB) | DOI: 10.26487/hebr.v1i1.1238

Abstract

We are pleased to write the foreword to the inaugural Journal Volume of the Hasanuddin Economics and Business Review (HEBR). The HEBR is an initiative of the Faculty of Economics and Business, University of Hasanuddin. There will be three volumes published per year covering a range of topics from the key elds of: business; economics and management. 
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
The Impact of Digital Transformation and Innovation Capability on Competitive Advantage: The Mediating Role of Market Orientation in Emerging Markets Sastra, Eka; Sallatu, Mohammad Afif; Sanusi, Abdullah
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 1, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i1.6485

Abstract

This study aims to examine the impact of digital transformation and innovation capability on competitive advantage, with market orientation as a mediating variable, particularly within the dynamic conditions of emerging markets. Using a quantitative, cross-sectional design, data were collected from 230 mid- and senior-level managers in Indonesian firms across various industries. The study employed Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test both direct and mediating relationships. Results show that both digital transformation and innovation capability significantly enhance market orientation. In turn, market orientation positively influences competitive advantage and partially mediates the relationships between the antecedent capabilities and performance. These findings underscore market orientation’s central role in translating internal capabilities into strategic outcomes. This study contributes to strategic management literature by integrating digital, innovative, and behavioral resources into a coherent model of competitive advantage. It also addresses a gap in research on the interplay among these constructs in emerging market contexts.
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
Hasanuddin Economics and Business Review: Foreword for the Inaugural Journal Volume Connell, Julia; Sanusi, Abdullah
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 1, 2017
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i1.1238

Abstract

We are pleased to write the foreword to the inaugural Journal Volume of the Hasanuddin Economics and Business Review (HEBR). The HEBR is an initiative of the Faculty of Economics and Business, University of Hasanuddin. There will be three volumes published per year covering a range of topics from the key elds of: business; economics and management. 
Co-Authors Abd Rahman Kadir Abd Rahman Kadir Abdul Rahman Kadir Adelia Shabrina Prameka Alam, Ryan Saputra Alimuddin Andi Hamdana Andi Kusumawati asri, muh. farhan nur Burhan Kadir Djabir Hamzah Erwin Erwin Fadly Fadly Fattah, Sanusi Futari II, Ooji Haris Maupa Harun, Suriadi Hurian Kamela Icha Musywirah Hamka Ilham Syarif Imaduddin Insany Fitri Nurqamar Jilbert, Julius Julia Connell Julia Connell, Julia Kadir, Nuraeni Kamela, Hurian Khairunnisa Khairunnisa Kurniawan, Dediek Tri Kusnayain, Yesiana Ihda Laksono Trisnantoro Lois Elisabeth Maria Lufthansa Ardian M. Maulana Chaqiqi Muhammad Irdam Ferdiansah Mursalim Nohong Mursalim Nohong Musran Munizu Nur Riyana Putri Nurqamar, Insany Fitri Nurwahyuni Syahrir Orin Ramadani Orin Verawati Ramadani Raden Ayu Silvia Riani Ramadani, Orin Verawati Rasyiddin, Ahmad Rusman, Rusni Fitri Y. Sabir Sahriyanti Saad Sallatu, Mohammad Afif Sartina Sartina Sastra, Eka Suade, Yuyun Karystin Meilisa Sumardi Sumardi Suryanto Arifin Syamsu Alam Wahda Yunus Amar