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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION FINANCIAL : JURNAL AKUNTANSI Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Penelitian Inovatif Jurnal Minfo Polgan (JMP) Jurnal Locus Penelitian dan Pengabdian Eastasouth Journal of Effective Community Services Eastasouth Journal of Positive Community Services Jurnal Pengabdian West Science Journal Of Indonesian Social Society Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Bukit Pengharapan Gudang Jurnal Pengabdian Masyarakat Sinergi International Journal of Psychology Menulis: Jurnal Penelitian Nusantara
Dian Setyorini
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Service quality and consumer trust as determinants of customer satisfaction: Evidence from an automotive showroom in Medan Rima Sapira; Sri Rezeki; Desma Erica Maryati Manik; Isra Rafika Sihombing; Dian Setyorini
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12813

Abstract

Consumer satisfaction in the automotive retail sector is shaped by both operational and relational service factors, yet empirical evidence integrating these mechanisms in the Indonesian two-wheeler showroom context remains scarce. Against a backdrop of year-to-year sales variation at Yamaha Motor Showroom Branch Klambir V in the Medan–Deli Serdang corridor, this study examines the effects of service quality and consumer trust on customer satisfaction. A quantitative cross-sectional survey design was employed with 150 respondents selected through purposive sampling. Data were collected using a structured questionnaire measured on a five-point Likert scale. Instrument validity was assessed via Corrected Item-Total Correlation and reliability via Cronbach’s Alpha; classical assumption tests (normality, multicollinearity, and heteroskedasticity) preceded multiple linear regression. All instruments were valid and reliable (α > 0.80). Regression results indicated that service quality (β = 0.497, t = 8.121, p < 0.001) and consumer trust (β = 0.473, t = 7.734, p < 0.001) each exerted a positive and significant effect on customer satisfaction, and jointly explained 44.3% of its variance (F = 60.186, p < 0.001, Adjusted R² = 0.443). Theoretically, the study extends the SERVQUAL and commitment–trust frameworks by demonstrating that an operational construct (service quality) and a relational construct (trust) function as comparably strong, complementary determinants of satisfaction within a single bounded automotive-retail setting—a context in which the two have rarely been tested jointly. Practically, management is advised to invest in service training, strengthen the service environment, and improve communication transparency to sustain consumer trust and satisfaction.
Innovation Footprint and New Value Chain from Pematang Johar Village Dian Setyorini; Isra Rafika Sihombing; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Khoirul Amri; ⁠Teuku Muhammad Syahrizal; Diego Faustine Karim
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.505

Abstract

Pematang Johar Village is one of the agricultural villages with abundant rice production. However, a portion of the harvest results in low-quality rice such as broken grains, dull color, and leftover rice from daily consumption. This problem leads to economic inefficiency and increased food waste. Through this community service program, a new value chain innovation was introduced by processing rice waste into rice crackers. This innovation was chosen because of easily available raw materials, cultural consumption habits, and its potential to reduce food waste while creating local culinary identity. The production process is simple, low-cost, and offers wide marketing opportunities both online and offline. The program results show an increase in community knowledge and skills, establishment of a small business group, and the birth of a new culinary identity for Pematang Johar Village.
Kerajinan Tangan dari Limbah Jerami Padi yang Bernilai Ekonomis Isra Rafika Sihombing; Khairul Ali Hutasuhut; Dian Setyorini; Sartiyah Sartiyah; Phan Bao Giang; Keysa Dwi Aulia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.509

Abstract

Limbah jerami padi di Desa Pematang Johar selama ini belum dimanfaatkan secara optimal dan lebih sering dibakar sehingga menimbulkan polusi serta hilangnya potensi ekonomi masyarakat. Program pengabdian ini bertujuan meningkatkan nilai ekonomi jerami padi melalui pelatihan pembuatan kerajinan tangan sebagai peluang usaha kreatif berbasis potensi lokal. Metode yang digunakan adalah Participatory Action Research (PAR) melalui pendekatan pemberdayaan masyarakat dengan melibatkan kelompok petani, ibu rumah tangga, dan pemuda desa dalam seluruh proses pengorganisasian komunitas. Kegiatan meliputi pelatihan pengolahan bahan, desain produk, produksi, hingga pemasaran. Hasil pelaksanaan menunjukkan peningkatan keterampilan, terbentuknya kelompok usaha kerajinan jerami, serta munculnya pemimpin lokal yang mengoordinasikan kegiatan produksi. Selain menambah peluang pendapatan alternatif, program ini juga mengurangi praktik pembakaran jerami sehingga berdampak positif pada lingkungan. Secara keseluruhan, program berhasil mendorong transformasi sosial ekonomi menuju keberlanjutan desa.
PENGARUH IKLAN MEDIA SOSIAL TERHADAP MINAT PEMBELIAN DENGAN VARIABEL INTERVERNING PERSEPSI KONSUMEN PADA OBJEK PRODUK BEAUTY & SKIN CARE EMINA PLATFORM E-COMMERCE Alvi Alvi; Williya Meta; Dian Setyorini
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4148

Abstract

Abstract: The trend of online shopping in Indonesia shows significant growth potential, with beauty products accounting for one of the largest proportions of transactions. The second-largest group of online buyers consists of adolescents aged 18 to 25, aligning with the target market of EMINA products, which are specifically aimed at young consumers. This study aims to analyze the influence of advertising on consumer purchase intention of EMINA beauty & skin care products on e-commerce platforms, with consumer perception serving as an intervening variable. The sampling technique used in this study is snowball sampling, involving 66 female respondents aged 18 to 25 in the city of Pekanbaru. The research applies a quantitative method using multiple linear regression analysis processed through Smart PLS version 4.0. The results of the study show that: (1) Social media advertising has a positive and significant influence on consumer perception by 46.5%, with the remaining 53.5% influenced by other factors; (2) Advertising has a positive and significant influence on purchase intention by 88.2%, with 11.8% influenced by other factors; (3) Consumer perception has a positive and significant influence on purchase intention by 50%, with the remaining 50% influenced by other factors; and (4) The influence of social media advertising on purchase intention is direct, and consumer perception does not serve as a mediating variable in the case of EMINA Beauty & Skin Care products on e-commerce platforms. Keyword: Emina, Social Media Advertising, Purchase Intention, Consumer Perception. Abstrak: Trend belanja online di Indonesia memiliki potensi pertumbuhan besar, salah satu proporsi transaksi terbesar ialah produk kecantikan, jumlah pembeli transaksi online terbesar kedua kategori remaja (usia 18 s.d 25 tahun) hal ini sejalan dengan target konsumen produk EMINA untuk anak remaja. Pada penelitian ini bertujuan untuk melakukan analisis pengaruh advertising terhadap minat beli konsumen pada produk EMINA beauty & skin care di platform e-commerce melalui persepsi konsumen sebagai variable interverning. Metode pengambilan sample penelitian menggunakan tekhnik Snowball sampling pada 66 orang responden wanita usia 18 s.d 25 tahun kota pekanbaru. Metode penelitian ini menggunakan analisis kuantitatif regresi linier berganda menggunakan alat pengelohan Smart PLS versi 4.0. Hasil penelitian menunjukkan bahwa 1). Iklan Media Sosial berpengaruh positif dan signifikan terhadap Persepsi Konsumen sebesar 46,5% dan sisanya dipengaruhi oleh faktor lain, 2) Advertising Berpengaruh positif dan signifikan terhadap Minat Pembelian sebesar 88,2% dan sisa 11,8% dipengaruhi oleh faktor lainnya  dan, 3) Persepsi Konsumen berpengaruh positif dan signifikan terhadap Minat Pembelian sebesar 50% dan sisanya 50% dipengaruhi oleh faktor lain . 4.Pengaruh Iklan Media Sosial terhadap berpengaruh terhadap Minat Pembelian dan variable Perspsi Konsumen bukan sebagai Mediasi produk Emina Beauty & Skin Care di platfor e- commerce. Kata kunci: Emina, Iklan Media Sosial, Minat Pembelian, Persepsi Konsumen
TRANFORMASI DIGITAL: PERAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM MENINGKATKAN VISIBILITAS DAN DAYASAING UMKM KOTA BINJAI Dian Setyorini; Deliyanti Simbolon
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4854

Abstract

Abstract: This research is a type of quantitative research. Further research is needed to understand the local context in Binjai City, which is the main focus of this research. urgent because of its relationship with Gross Regional Domestic Product (GRDP) which is the total value of goods and services produced by a region in a certain period, and the poverty line profile in Binjai City has increased allegedly due to the decline in the number of MSMEs in Binjai City because the largest contributor to GRDP is from the trade sector. The purpose of this research is expected to be a reference for Binjai City regarding the problems faced by MSMEs in Binjai City related to visibility and competitiveness in terms of digital transformation so that later it will be more focused which causes a decrease in the number of MSMEs. The strategic method used in this research is to collect data, interviews, observations and analyze data using the AMOS (Analysis of Moment Structures) method. The population of this research is MSMEs in Binjai City. The results of the first hypothesis research there is a positive and significant influence between the role of social media on visibility. The results of the study explain the second hypothesis of a positive and significant influence between Digital marketing on visibility. The results of the study that the role of social media on competitiveness has a positive and significant effect. The research results show that digital marketing has a positive and significant impact on competitiveness. The research results explain that visibility has a positive and significant impact on competitiveness. Keyword: Social Media; Digital Marketing; Visibility; Competitiveness; MSMEs Abstrak: Penelitian ini merupakan jenis penelitian kuantitaf. penelitian lebih lanjut diperlukan untuk memahami konteks lokal di Kota Binjai, yang menjadi fokus utama dari penelitian ini. urgen karena kerterkaitan dengan Produk Domestik Regional Bruto (PDRB) merupakan nilai total barang dan jasa yang dihasilkan suatu wilayah dalam periode tertentu, dan profil garis kemiskinan di Kota Binjai meningkat diduga karena penurunun jumlah UMKM di Kota Binjai karena penyumbang PDRB terbesar dari sektor perdagangan. Tujuan penelitian ini diharapkan menjadi rujukan Kota Binjai atas permasalahan yang dihadapi UMKM di Kota Binjai terkait visibilitas dan daya saing dalam hal tranformasi digital sehingga nantinya lebih fokus yang menyebabkan penurunan jumlah UMKM. Metode strategi yang digunakan penelitian ini adalah dengan mengumpulkan data, wawancara, observasi dan menganalisis data menggunakan Metode AMOS (Analysis of Moment Structures). Populasi penelitian ini adalah UMKM di Kota Binjai. Hasil penelitian hipotesis pertama terdapat pengaruh positif dan signifikan antara peran media sosial terhadap visibilitas. Hasil penelitian menjelaskan hipotesis kedua pengaruh positif dan signifikan antara Digital marketing terhadap visibilitas. Hasil penelitia bahwa peran media sosial terhadap daya saing berpengaruh positif dan signifikan. Hasil penelitian bahwa Digital marketing terhadap daya saing berpengaruh positif dan signifikan. Hasil penelitian menjelaksan visibilitas terhadap daya saing berpengaruh positif dan signifikan Kata kunci: Media Sosial;Digital Marketing;Visibilitas;Daya Saing;UMKM    
PEMAHAMAN, KEPEDULIAN DAN AUDIT LINGKUNGAN TERHADAP GREEN ECONOMY DENGAN GREEN ACCOUNTING SEBAGAI VARIABEL INTERVENING DI UMKM KAB. DAIRI. Deliyanti Simbolon; Dian Setyorini
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4861

Abstract

Abstract: Green economy is a concept of economic behavior that considers economic growth along with the concept of preventing damage to the natural environment and the decline in the quality of the communal environment. To protect the environment, it is necessary to implement green accounting so that poor environmental conditions can be prevented and its sustainability maintained. Researchers see that MSMEs still do not preserve the environment in their business practices. This is due to public ignorance in managing food waste. The more MSMEs there are, the more waste that pollutes the environment, this is due to a lack of understanding, concern, and the absence of environmental audits. This study aims to examine the influence of understanding, concern, and environmental audits on MSMEs in Dairi Regency in implementing a green economy through green accounting. The method is descriptive quantitative. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or figures. Data sources are primary and secondary data. Primary data was obtained from the results of distributing questionnaires to MSMEs in Dairi Regency, and secondary data was obtained from data and literature related to the problems discussed. This study concludes that understanding, concern, and environmental audits influence the green economy and green accounting, and green accounting mediates understanding, concern, and environmental audits towards the green economy. Keyword: Understanding, Concern, Environmental Audit, Green Economy, Green Accounting Abstrak: Green economy sebuah konsep perilaku ekonomi yang memperhatikan pertumbuhan ekonomi bersamaan dengan konsep pencegahan kerusakan lingkungan alam dan menurunnya kualitas lingkungan komunal. Untuk menjaga lingkungan maka perlu diterapkan green accounting agar kondisi lingkungan yang buruk dapat dicegah dan tetap terjaga kelestariannya. Peneliti melihat bahwa pelaku UMKM masih kurang melestarikan lingkungan dalam praktik usahanya hal itu karena ketidaktahuan masyarakat dalam pengelolaan limbah sisa makanan tersebut. semakin banyak UMKM maka diikuti limbah yang mencemari lingkungan semakin banyak, hal ini karena ketidakpahaman, kepedulian dan tidak adanya audit lingkungan. penelitian untuk melihat pengaruh pemahaman, kepedulian dan audit lingkungan pada UMKM Kab Dairi dalam penerapan green economy melalui green accounting. Metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan sekunder. Data primer diperoleh dari hasil penyebaran kuesioner ke UMKM Kab Dairi. dan data sekunder diperoleh dari data-data dan literatur yang berkenaan dengan permasalahan yang dibahas. Penelitian ini menyimpulkan bahwa pemahaman, kepedulian dan audit lingkungan berpengaruh terhadap green economy dan green accounting dan green accounting memediasi pemahaman, kepedelian dan audit lingkungan terhadap green economy Kata kunci: Pemahaman, Kepedulian, Audit Lingkungan, Green Economy, Green Accounting 
Co-Authors Afrizal Ahadiah, Hayyunah Rohmatul Alvi Alvi Alvi, Alvi Angkasa, Jesselyn Asianna Martini Simarmata Davin Van Digoh Dedy Lazuardi Deliyanti Simbolon Desma Erica Maryati Manik Diego Faustine Karim Dita Sayidin Dita Sayidina Harahap Dita Sayidina Harahap Edison Simamora Feberiyus Waruwu Fenny Afrida Fery Wahyudi Hafid Algristian Haris Riyaldi, Muhammad Hazamanan Khair Hidayat, Firdan Hommy Dorthy Ellyany Sinaga Hutasuhut, Khairul Ali Isra Rafika Sihombing Januari, Amanda Putri Keysa Dwi Aulia Khoirul Amri Linda Wahyu Marpaung Lisa Elianti Nasution Martin Sitepu, Panglima Meta, Williya Muhammad Hafiz Abd.Rashid Niko Ferdinan Gultom Nurma Sari, Nurma Petrus Loo Phan Bao Giang Pristiyono Prycillia Putri Dwi Vani Rima Sapira Sartiyah Sartiyah Satria Tirtayasa Shafly, Moch Syafirul Nur Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchanawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sugesti, Edwin Syadza, Lailatus Williya Meta Zahri Hamat ⁠Teuku Muhammad Syahrizal