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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sosioteknologi Panggung Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Besaung : Jurnal Seni Desain dan Budaya Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Asian Management and Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Annals of Human Resource Management Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series
Heppy Millanyani
Universitas Telkom
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Journal : eProceedings of Management

 1 
The Influence Analysis Of Electronic Word Of Mouth On Purchase Intention Mediated By Brand Image On Lazada In Bandung City Fitri Nurlianti; Heppy Millanyani
eProceedings of Management Vol 10, No 3 (2023): Juni 2023
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The development of technology every year has increased very rapidly, in this increasingly modern era, mostpeople in choosing or buying a product are influenced by technological sophistication. Over time, the businessworld is an example of this technological development, the emergence of online commerce or e-commerce.Lazada is an online store that is less popular than Shopee which are the most popular e-commerce platforms inIndonesia. Due to the large number of declines in Lazada, the problem to be discussed is Electronic Word ofMouth which affects Purchase Intention mediated by Brand Image. This study using quantitative approach withdescriptive analysis. The population are Lazada consumers in the city of Bandung. The sampling technique usedis non-probability sampling with a total 400 respondents and data collection in this study was carried out bydistributing online questionnaires via Google form, using a Likert scale. Data analysis used Structural EquationModel Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. Based on the results of the study, theElectronic Word of Mouth variable influences Purchases Intention. Electronic Word of Mouth influences BrandImage. So it can be concluded that Electronic Word of Mouth has an influence on Purchase Intention throughBrand Image.Keywords-electronic word of mouth, purchase intention, brand image
The Effect Of Service Quality To Customer Satisfaction Of D’Primahotel Bandung Naura Salsabila; Heppy Millanyani
eProceedings of Management Vol 10, No 3 (2023): Juni 2023
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D'primahotel Bandung is a 4-star hotel located in Sukajadi area, Bandung. It has a building of 6000 m2 with eightfloors, equipped with guest room facilities, swimming pool, playground, ballroom, and meeting room. Based onreviews from visitors on the website Traveloka.com there are negative review about the problems complained byconsumers. The negative assessment must certainly be handled, so that the company can defend against the emergenceof competitors in similar business fields. This study aims to determine the quality of service in which there aredimensions of tangible, reliability, responsiveness, assurance and empathy to consumers from D'primahotel Bandung.The results of this research are expected to be used as input for companies when formulating strategies in competing.The method used in this research is a quantitative method, namely descriptive and causal research. The technique usedin sampling is Non-Probability Sampling with the type of Purposive Sampling using a questionnaire with 384respondents. This study used multiple linear regression data analysis techniques, using SPSS software. The hypothesisshows that the variables tangible, reliability, responsiveness, assurance, and empathy have a positive and significantrelationship with consumer satisfaction variables both partially and simultaneously.Keywords-service quality, customer satisfaction
The Influence Of Ewom At @Paimonfess On Purchase Intention Of Virtual Item On Genshin Impact In Indonesia Pramasti, Galuh Sekar; Millanyani, Heppy; Giri, Refi Rifaldi Windya
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
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The research background explores how game industries have evolved with free to play game model. Genshin Impact also has gained global attention with its gameplay. In-app purchases have become the main revenue of free to play game model. The big of online community and eWOM have led to the intention of purchasing in-game virtual items. The objective of this research is to measure how much eWOM influence the purchase intention of virtual item in Genshin Impact. This research adopts a quantitative approach by collecting data through surveys via a questionnaire from representative samples. This research found that mediating effects of eWOM Adoption on the influences of eWOM Usefulness and eWOM Credibility on Purchase Intention are all significant. Based on this result to increase the purchase intention of virtual item on Genshin Impact they need to utilizing the role of online community. In order to strengthen the eWOM of Genshin Impact.Keywords: Electronic Word of Mouth, eWOM, Purchase Intention, Virtual Item
The InfluenceOf Social Media Influencer Trust “Dimas Ramadhan” On The Tourism Destination Decision-Making Process Alamsah, Deden Burhanudin; Millanyani, Heppy
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
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This study examines the influence of Dimas Ramadhan, a prominent Indonesian travel influencer, on the decision-making process of potential travellers. Social media has significantly impacted consumer behaviour, especially in the tourism sector, making it essential for businesses to understand influencer marketing. The research aims to analyze how Dimas Ramadhan’s credibility and trust affect his followers' choice of tourist destinations. Using a quantitative approach, data was collected from 250 respondents through a structured questionnaire. Structural Equation Modeling (SEM) with SmartPLS 4.0 was applied to analyze the causal relationship between influencer trust and decision-making. Findings reveal that Dimas Ramadhan’s credibility significantly influences his followers' travel decisions. Effective marketing communication through influencers enhances consumer engagement and increases purchasing behaviour. This study highlights the importance of collaboration between tourism businesses and credible influencers to improve marketing strategies. By emphasizing the role of trust in influencer marketing, this research provides valuable insights for tourism businesses. Future studies could explore the long-term impact of influencer marketing and the role of other social media platforms in shaping consumer behaviour.Keywords: Social Media Influencer, Tourism Decision-Making, Consumer Behavior.
Pengaruh E-Wom dan Citra Merek Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Sebagai Variabel Intervening pada Smartphone Vivo Sutanto, Rava Fachrie; Millanyani, Heppy
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
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Pertumbuhan teknologi informasi, termasuk alat komunikasi yang berdampak nyata terhadap kehidupan setiapindividu yang terdapat di Indonesia. Menurut data BPS pada tahun 2022, sebesar 67,88% penduduk Indonesiamemiliki telepon seluler. Kehadiran smartphone merek Vivo memperketat persaingan smartphone berbasis Androiddi Indonesia. Studi yang dilaksanakan memiliki tujuan dalam menjelaskan dampak brand image dan brand trust padapurchasing decision pelanggan smartphone Vivo serta guna mengidentifikasi dampak brand image dan e-WOMterhadap brand trust konsumen smartphone Vivo. Jenis studi yang dipergunakan yaitu deskriptif kausalmempergunakan metode kuantitatif. Penulis menentukan total responden sebanyak 385 sebagai sampel untuk ditelitidengan menerapkan rumus Bernoulli dan teknik purposive sampling. Sampel yang akan diteliti yaitu penggunasmartphone Vivo yang pernah menonton atau membaca konten review smartphone Vivo selama 6 bulan terakhir.Sampel ditentukan dengan metode non-probability sampling mempergunakan teknik purposive sampling. Tools yangdipergunakan pada studi yang dilaksanakan yakni menggunakan software Smart PLS versi 4.0.9.8 melalui penggunaanmetode Structural Equation Modelling-Partial Least Square (SEM-PLS). Kata Kunci-brand iimag; E-WOM; brand trust; purchasing decision.
Co-Authors Adabina Firlyani, Raisa Aherliwan Rudawan, Rikman Alamsah, Deden Burhanudin Alysha Safitri Amalia Djuwita Andrieta Shintia Dewi Anesti Dila Ariyatman Angga Rusdinar Anggar Erdhina Adi Apon, Nathaleo Michel Ardio Sagita Ardy Aprilian Anwar Athallah Naufal, Muhammad Azahra, Tazkia Butar, Fanesa Widya Oktavia Butar Cantika Martianti Damayanti Octavia Eva Nurhazizah Fajar Sidiq Adi Prabowo Fitri Nurlianti Fitri, Fatharani Aghnia Gadis Andari Muslim Galuh Sudarawerti Ghasani Rahman, Navira Harry Sugih Anugrah Ilham Meidarlis Yefri Ilmayanti Nur Suriah Indira Rachmawati Iwut Tritoasmoro, Iwan Khairani Ratnasari Siregar Linahtadiya Andiani M Ningdyah, Anrilia Ema Martha Tri Lestari Maya Ariyanti Monica Esperanza Muhammad Ramadheo Nugraha Mumtaza, Firga Alia Nadino Rinaldi, Muhammad Adrian Daffa Naura Salsabila Nugrahani, Rah Utami Nurvita Trianasari Pramasti, Galuh Sekar Raden Faris Fathin Ramadhan, Aldan Mutia Ratna Juliana Refi Rifaldi Windya Giri Riswanda, Aisyah Zahra Rizka Utami, Fany Rucika Rahmadina Salsabila, Fathya Hasya Santos, Yosefine Gardiella Dos Sri Nurani Puspa Dewi Sri Rustiyanti Sriati Dwiatmini SURYANTI Sutanto, Rava Fachrie Syifa Alifia Tarandhika Tantra Wanda Listiani Yuhana Astuti