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All Journal Jurnal Pekommas Prologia Koneksi Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Bakti Masyarakat Indonesia ASPIRATION Journal Jurnal Komunikasi Indonesia
Roswita Oktavianti, Roswita
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : ASPIRATION Journal

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LOMBOK TOURISM SENTIMENT ANALYSIS WITH SOCIAL MEDIA MONITORING Sari, Wulan Purnama; Irena, Lydia; Oktavianti, Roswita
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.102

Abstract

Previous studies have shown that media monitoring provides significant benefits for the development of organizations or companies. The objective of this study is to analyze the sentiment surrounding Lombok tourism using social media monitoring. This research employs a quantitative method with a positivist paradigm and utilizes the Brand24 media monitoring tool. This research concludes that sentiment analysis towards Lombok and Mandalika tourism shows a dominant positive sentiment. Social media plays a key role in shaping perceptions of Lombok tourism, with Instagram being the dominant platform, while online news continues to have a big impact, with travel influencers playing a significant role in shaping tourist opinion
Co-Authors Angellia, Angellia Aprillia, Widya Christoper, Alfonsus Frederica, Thalia Irena, Lydia Jonathan, Richelle Lando, Valessca Milka, Kristina Ni, Chien Putri, Noviyanti Setia Riris Loisa, Riris Rusdi, Farid Santosa, Sarah Sinta Paramita Sukendro, Genep Sukendro, Gregorius Genep Utami, Lusia Savitri Setyo Wulan Purnama Sari Yoedtadi, Moehammad Gafar