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All Journal International Journal of Artificial Intelligence Research JK Unila (Jurnal Kedokteran Universitas Lampung) Business Preneur : Jurnal Ilmu Administrasi Bisnis Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Minfo Polgan (JMP) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Lentera Pengabdian Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Muhammad Fikri Maulana
Pasundan University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Innovation Strategy Through Financial Literacy Case Study on Handicraft Craftsmen in Lembang District, West Bandung Regency Siti Patimah; Muhammad Fikri Maulana
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.122 KB) | DOI: 10.29099/ijair.v6i1.373

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in accordance with scientific advances. Every innovation is created to provide positive benefits, provide many conveniences, and as a new way of doing activities for human life. This is also related to digital financial literacy as a technology that needs to be an understanding that needs to be mastered. The purpose of the study was to determine the implementation of innovation through digital financial literacy for Handicraft Craftsmen in Lembang District, West Bandung Regency. The research method used is qualitative with a case study approach. The data collection method used was literature study, in-depth interviews, and field observations (triangulation). As well as data analysis techniques used by using. data analysis, namely reduction, data display, and conclusion drawing/verification. Targeted outputs in conducting research for mandatory national journals sinta 3 and other outsiders are in the form of book chapters. Based on the results of the research that has been done, it is found that the handicraft craftsmen in the Lembang sub-district are related to financial literacy as a whole do not understand the finances that are carried out correctly and well. The innovation strategy that needs to be done is to be proactive with concentration where it is necessary to increase the understanding of craftsmen. In addition, the government's role is to help conduct training, technical guidance and assistance which is carried out continuously and consistently. Suggestions that can be conveyed by researchers are that in conditions where there is still limited understanding of finance, the coaching activities carried out need to be carried out continuously and consistently. In addition, craftsmen are expected to have the desire to be able to improve their financial understanding
Analysis of The Influence of Digital Marketing Capability And Product Innovation on The Marketing Performance of Msmes In The Culinary Sector : Penelitian Marcelitha Tabita Montolalu; Muhammad Fikri Maulana; Marjuki; Hamdiah; Donald Michi Kasetty
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7325

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector operate in a hyper-competitive market characterized by low entry barriers and rapidly changing consumer preferences. This study analyzes the critical impact of digital marketing capability and product innovation on the marketing performance of culinary MSMEs. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities theory, this research investigates how local food entrepreneurs leverage digital technologies and unique product developments to achieve a sustainable competitive advantage. Utilizing a quantitative survey methodology with data collected from culinary MSMEs, the research framework is examined using Structural Equation Modeling (SEM). The empirical findings demonstrate that both digital marketing capability and continuous product innovation exert a positive and highly significant influence on marketing performance, measured through sales growth, customer retention, and market share expansion. Furthermore, the integration of digital agility accelerates market responsiveness, allowing innovations to be commercialized more effectively. The study concludes with tactical frameworks for MSME owners and regional policymakers to optimize digital literacy and foster collaborative innovation ecosystems to sustain rural and urban economic resilience.
Ecotheology: A Solution to Improve the Tourism Industry and Help Create a Golden Indonesia by 2045 Redy Harya Putra; Hardiansyah; Muhammad Fikri Maulana; Basnendar Herry Prilosadoso; Muhammad Halfi Indra Syahputra
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1475

Abstract

Indonesia faces significant challenges in balancing economic growth in the tourism sector with environmental preservation to achieve the vision of Golden Indonesia 2045. This study aims to explore the concept of ecotheology as a fundamental solution to advancing sustainable tourism. Ecotheology offers an approach that integrates spiritual and theological values with ecological responsibility, viewing nature not merely as an economic commodity but as a sacred heritage to be preserved. Using qualitative methods and literature studies, this article analyzes how the internalization of ecotheological values ​​in tourism policy can mitigate the negative impacts of mass tourism and environmental degradation. The results of the study indicate that ecotheology can create an ethnically based tourism model that not only increases the industry's global competitiveness but also ensures the resilience of natural resources for future generations. The implementation of ecotheology in the national tourism strategy is predicted to be an important pillar in realizing a prosperous, independent, and sustainable Golden Indonesia 2045.
Penguatan Daya Saing UMKM Bunga Potong Wijaya Rose melalui Pemberdayaan Agri-Preneur Muda Berbasis Zero Waste Muhammad Fikri Maulana; Andry Mochamad Ramdan; Marsha Apriyanti; Nazwa Zahra Mulyana
Lentera Pengabdian Vol. 4 No. 03 (2026): Juli 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i03.1379

Abstract

UMKM bunga potong bersifat rentan karena produk mudah rusak, harga berfluktuasi saat panen raya, limbah organik belum termanfaatkan, dan akses pasar masih bergantung pada tengkulak. Kegiatan pengabdian ini bertujuan memperkuat daya saing UMKM Wijaya Rose melalui pemberdayaan agri-preneur muda berbasis zero waste. Program dilaksanakan selama delapan bulan dengan pendekatan partisipatif berupa pelatihan, bimbingan teknis, fasilitasi, dan pendampingan terhadap 10 peserta, termasuk tiga pemuda pengelola inovasi dan pemasaran digital. Setiap solusi diarahkan pada masalah utama: pengolahan kompos dan eco-enzyme untuk menekan limbah, standardisasi pemotongan, sanitasi, dan larutan pengawet untuk memperpanjang vase life; dried flowers dan pressed flowers untuk meredam risiko penurunan harga; serta social commerce berkonsep green marketing untuk memperluas akses pasar. Data dikumpulkan melalui observasi lapangan, wawancara, dokumentasi foto, catatan produksi, pre-test dan post-test, serta pemantauan indikator usaha. Hasil menunjukkan skor pengetahuan meningkat dari 46,5 menjadi 84,0; limbah organik turun dari 100 menjadi 30 kg per minggu; vase life mawar meningkat dari 4 menjadi 7 hari; proporsi Grade A naik dari 58% menjadi 78%; dan bunga layu sebelum terjual turun dari 22% menjadi 8%. Dua produk turunan berhasil diuji pasar dengan tingkat penjualan 80%, sedangkan pemasaran digital menghasilkan 31 pertanyaan produk dan 12 transaksi dalam enam minggu. Model ini memperkuat efisiensi, ketahanan pendapatan, dan kapasitas digital mitra, serta berpotensi direplikasi pada UMKM florikultura lain dengan penyesuaian skala produksi, jenis bunga, dan karakter pasar.
Co-Authors Abdurohim, Dindin Andari, Michelle Safna Andry Mochamad Ramdan Basnendar Herry Prilosadoso Donald Michi Kasetty Fitria Saftarina Hamdiah Hardiansyah Jaka Sudewa Krishna Santosa Yusat Marcelitha Tabita Montolalu Mariam Marjuki Marsha Apriyanti Moh. Samsul Arifin Muhammad Aqshel Revinzky Muhammad Halfi Indra Syahputra Nazwa Zahra Mulyana Noviani, Alfina Audita Nurhayati Nurhayati Pratiwi, Reflina Dwy Redy Harya Putra Rezzi Nanda Barizki Siti Fatimah Suhartono Suhartono suroso, amat Tribowo Rachmat Fauzan Winda Trijayanthi Utama, Winda Trijayanthi