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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

Business Development Strategy of PT XYZ as Distributor LPG 3 Kg in Cirebon Mayrani Tika Mulyana; Syarief, Rizal; Anggraeni, Elisa
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.94

Abstract

Energy consumption such as oil and gas which still tends to be high makes business opportunities in the energy sector considered to have promising prospects. One of the energy products that are needed by the people of Indonesia is LPG (Liquefied Petroleum Gas). PT XYZ is a 3 kg subsidized LPG agent company that is classified as a highly regulated industry business, namely all of its business activities are supervised and regulated by the government and related agencies in this case through Pertamina. In industries that are tightly regulated, business competition between actors becomes very tight even though the barrier of entry is also high. To be able to enter this industry, business people must meet several requirements including requirements, capital, including the required LPG base permit. This strategy formulation at PT XYZ needs to be studied as a case of applying strategic management theory to a subsidized LPG distribution company. Data processing and data analysis methods in this study used descriptive analysis and three-stage analysis of strategy formulation. A tool for the three-stage analysis of strategy formulation using an internal factor matrix (IFE), external factor matrix (EFE), IE matrix, SWOT matrix and QSPM. Based on the IE matrix score, the position of cooperative is in first quadrant which means growing and building. The formulation of alternative strategies was based on IE matrix analysis and SWOT analysis to produce alternative development strategies. The strategy with the highest priority is based on the results of the Quantitative Strategic Planning Matrix, namely market penetration with a Sum Total Attractiveness (STAS) value of 6.084. Keywords: IE Matrix, LPG, SWOT, QSPM
Strategi Pengembangan Inkubator Bisnis Dalam Pendampingan Bisnis Usaha Mikro, Kecil, dan Menengah (UMKM): The Development Strategy of Business Incubator in Mentoring Micro, Small and Medium Enterprise (MSME) Business Sitorus, Gloria Febriani; Machfud; Anggraeni, Elisa
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.987

Abstract

Micro, Small and Medium Enterprises are one of the business actors in Indonesia that have considerable potential in supporting the national economy. Business incubators are one of the parties that can play a role in assisting the growth and development of micro, small and medium enterprises, but in practice business incubators face various limitations related to human resources, capital, facilities, coaching, technology, market potential and regulations. The influence of these limitations has an impact on the performance of mentoring or coaching, so it is necessary for business incubators to develop their mentoring programmes to be able to provide assistance in accordance with the needs needed by the current fostered tenants, so as to improve the business performance. This research aims to formulate an appropriate development strategy for the IPB Business Incubator by analysing the internal and external environment of the incubator. The method in this research uses the analysis of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT analysis (Strengths-Weaknesses-Opportunities-Threats), and using Quantitative Strategic Planning Matrix (QSPM). The results showed that three strategies were recommended for the development of IPB's Business Incubator, namely developing an online marketing platform that can help market tenant products online, developing incubation programmes that can improve tenant competitiveness, and building cooperation with many parties both nationally and internationally. Keywords: business incubator, IFE matrix, EFE matrix, SWOT analysis, QSPM analysis