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All Journal JREC (Journal of Electrical and Electronics) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Iqtishoduna: Jurnal Ekonomi Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Journal of Community Development Ilomata International Journal of Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Simki Economic Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur JRIIN :Jurnal Riset Informatika dan Inovasi Journal of Business and Halal Industry Journal Pemberdayaan Ekonomi dan Masyarakat Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Haris Hermawan, Haris
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY) Purwanto, Arik; Hermawan, Haris; Sanosra, Abadi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.78

Abstract

Objective: This study aims to analyze the influence of endorsers, product quality, and word of mouth on brand attitude and consumer satisfaction of Kopi Kahyangan in Jember Regency. In addition, this study also examines the role of brand attitude as an intervening variable in the relationship between endorsers, product quality, and word of mouth with consumer satisfaction. Expectation-Confirmation Theory (ECT) is used as a theoretical basis to understand how consumers' initial expectations are formed and influence satisfaction after consumption. Method: The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to Kopi Kahyangan consumers in Jember Regency. The sample in this study was selected using a purposive sampling technique, and data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS 4.0. The research model tests direct and indirect relationships between variables to understand the patterns of influence that occur. Results: The results of the study indicate that endorsers, product quality, and word of mouth have a significant influence on brand attitude and consumer satisfaction. In addition, brand attitude has a significant effect on consumer satisfaction. However, brand attitude does not act as a significant intervening variable in the relationship between external factors and consumer satisfaction. In other words, consumer satisfaction is more influenced by product quality and word of mouth factors than by brand image formed from external factors. Novelty: The novelty of this study lies in the use of Expectation-Confirmation Theory (ECT) in the context of local coffee product marketing, especially in seeing how external factors shape initial expectations that then affect customer satisfaction. The implications of this study emphasize the importance of focusing on real consumption experiences in increasing customer loyalty. The results of this study can be a basis for business actors in designing marketing strategies based on consumer experience and customer engagement to increase brand competitiveness in local and national markets.
Analysis Of The Effect Of Customer Retention Strategy And Differentiation Strategy On Customer Lifetime Value And Customer Loyalty In SME Food In Jember Regency Juariyah, Siti; Santoso, Budi; Hermawan, Haris; Cahyono, Dwi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8568

Abstract

This study aims to analyze the effect of customer retention strategies and differentiation strategies on Customer Lifetime Value (CLV) and customer loyalty in small and medium enterprises (SMEs) in the food sector in Jember Regency. The research approach used is a quantitative approach with a survey method of 100 customers of Ayam Gephok Pak Giek as the object of research. Data collection was carried out through a closed questionnaire, and data analysis was carried out using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that customer retention strategy and differentiation strategy have a positive and significant effect on customer loyalty and CLV. The findings indicate that effective customer relationship management, through the provision of memorable customer experiences and unique product offerings, is critical in increasing long-term customer loyalty and value. The practical implications of this study suggest that culinary SMEs strengthen service strategies, product innovation, and loyalty programs to retain customers and increase competitiveness in a competitive market.
Amaliah Muhammadiyah: Manajemen Wakaf Tanah & Pemakmuran Masjid Hermawan, Haris; Mahfuda, Ahmad Nur
JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Vol 5, No 1 (2024): Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiwakerta.v5i1.22703

Abstract

Masjid dalam Islam bukan sekedar nama bangunan rumah ibadah saja, memang fungsi paling utamanya untuk penanaman aqidah yang lurus, ibadah shalat, zakat dan pembentukkan kepribadian muslim utuh dan sempurna. Masjid dalam sejarah peradaban Islam adalah basis utama pembentukan, pergerakan dan kemajuan umat sepanjang waktu Keterkaitan masjid dengan umat, tentu dapat menjadi parameter kondisi umat. Makmurnya masjid disebabkan makmurnya umat, umat miskin menjadikan masjid sepi. Indikator miskin dapat juga di ambilkan dari masjidnya. Marabahaya yang menimpa umat sekaligus juga musibah bagi masjid. Masjid dan umat dua entitas dalam satu tubuh dan nyawa. “Hanya yang memakmurkan masjid-masjid Allah ialah orang yang beriman kepada Allah dan hari Kemudian, serta tetap mendirikan shalat, menunaikan zakat dan tidak takut (kepada siapapun) selain kepada Allah, Maka merekalah orang-orang yang diharapkan termasuk golongan orang-orang yang mendapat petunjuk” (QS. Tawbah/9:18). Amaliah Muhammadiyah melalui manajemen wakaf dan pemakmuran masjid dilakukan di lingkungan Talangsari, Kabupaten Jember, metode asset based communities development (ABCD) dilakukan melalui partisipatif dan literasi pembelajaran berbasis modul  dan menghasilkan peserta yang mampu literasi masjid sebagai pusat keunggulan dan kemuliaan umat dalam arti yang sesungguhnya.
The Pengaruh Kualitas Bahan Baku, Proses Produksi, Dan Pengendalian Kualitas Terhadap Tingkat Keberhasilan Produksi UMKM Elly Bakery Kecamatan Maesan Kabupaten Bondowoso Farhatin, Dila; Hermawan, Haris; Izzuddin, Ahmad
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 1 (2024): Edisi Bulan Agustus 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perubahan bisnis kini makin menjalani pergerakan rivalitas menuju persaingan untuk mendapatkan pangsa pasar yang besar. Dalam menciptakan suatu produk yang berkualitas tinggi harus menerapkan metode pembuatan yang efektif dan dalam menciptakan suatu produk harus tetap selalu memperhatikan kualitas produk yang dihasilkan. Metode Penelitian survey assosiatif menggunakan pengujian analisis regresi linier berganda dengan menggunakan software SPSS versi 22. Populasi yang digunakan pegawai UMKM Elly Bakery yang bertugas di bagian pengadaan bahan baku, proses produksi kue dan pengendalian. Jumlah sampel yang digunakan sebanyak 30 orang yang diambil dengan Teknik Total Sampling. Hasil: Uji parsial (uji t) menunjukkan variabel kualitas bahan baku dan proses produksi berpengaruh signifikan terhadap tingkat keberhasilan produksi dan pengendalian kualitas tidak berpengaruh terhadap tingkat keberhasilan produksi. Kesimpulan: Penelitan ini dapat meberikan masukan untuk perusahaan untuk lebih berkembang dengan cara meningkatkan kualitas bahan baku dan proses produksi agar produk yang dihasilkan lebih maksimal.
Pemanfataan E-commerce dan M-commerce Dalam Bisnis di Butik Madinah di Kalisat (Studi Kasus Selama Pandemi Covid-19) Ningtyas, Darma Ayu Ningsih; Hermawan, Haris; Umamy, Septy Holisa
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 2 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti ini membahas pemanfaatan E-commerce dan M-commerce dalam bisnis Butik madinah di kalisat (studi kasus pandemi covid-19).Setelah melakukan obsevasi, diketahui bahwa jumalah pemesanan produk yang ada di Butik madinah setelah menggunakan E-commerce dan M-commerece meningkat. Peneliti ini bertujuan untuk meningkatkan penjualan pada masa zaman covid-19, meningkatkan minat beli konsumen, dan untuk melakukan pemanfaatan E-commerce dan M-commerce sebagai media promosi. Peneliti ini menggunakan metode kualitatif, karena menyingkap sebuah fenomena dan perilaku yang terjadi. Pendekatan dengam disain deskriptif memungkinkan studi kasus yang amat mendalam dan menusuk sasaran. Oleh sebab itu, peneliti ini melakukan sebuah riset untuk mendapatkan satu objek yang memanfaatkan E-commerce dan M-commerce yang ada di kalisat yaitu Butik madinah. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data seperti observasi, wawancara, dan dokumentasi. Populasi penelitian menggunanakan 3 infroman sebagai narasumber yang terdiri dari pemilik butik dan 2 karyawan butik. Ditemukan bahwa Butik madinah memanfaatkan E-commerce dan M-commerce sebagai media promosi untuk meningkatkan minat beli konsumen. Teknik pengumpulan data pada penelitian ini adalah wawancara dan obervasi. Dari hasil penelitian ini yang dilakukan dapat diketahui bahwa Pemanfaatan E-commerce dan M-commerce lebih mudah bagi para pelaku usaha yang mengalami kesulitan dalam perusahaannya.
Collaboration of Perceived Usefulness and Perceived Ease in Improving Performance with Satisfaction as an Intervening Variable Marantika , Galih; Thamrin, Muhammad; Hermawan, Haris; Qomariah, Nurul; Setyawan, Rai Rake
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1749

Abstract

This study aims to examine the effect of perceived usefulness and perceived ease of use of the Personnel Management Information System (SIMPEG) on employee performance with satisfaction as an intervening variable at the Class II A Jember Correctional Institution. This study uses a quantitative approach with an explanatory research method. The population in this study were all employees of the Class II A Jember Prison totaling 83 people. The data collection techniques used were questionnaires, observation, and documentation. The data analysis techniques used were descriptive analysis and Structural Equation Modeling (SEM) using WarpPLS version 7 software. The results showed that perceived usefulness of use affected employee performance. Perceived ease of use affected employee performance. Perceived usefulness of use affected satisfaction. Perceived ease of use affected satisfaction. Satisfaction affected employee performance. Perceived usefulness of use affected employee performance through satisfaction. Perceived
PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL Trianto, Feren Ebrik; Azhad, Muhammad Naely; Hermawan, Haris
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.868 KB) | DOI: 10.36841/jme.v1i7.2332

Abstract

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.
Pengaruh Pengetahuan Kewirausahaan, Motivasi Berwirausaha, dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Universitas Muhammadiyah Jember Muzammil, M. Alfian; Hermawan, Haris; Sari, Maheni Ika
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1304

Abstract

Student interest in entrepreneurship is very important to produce a creative and independent young generation. However, the level of interest is still relatively low, which is often caused by lack of funds, fear of failure, and the time needed to launch and operate a company is very short. The purpose of this study was to investigate how students' interest in entrepreneurship at the University of Muhammadiyah Jember is influenced by their entrepreneurial knowledge, motivation, and creativity. By distributing questionnaires, this study used survey techniques and quantitative approaches. Purposive sampling procedures and proportional stratified random sampling were used to select 200 respondents as samples from a total population of 8,362 students. Multiple linear regression was used to examine the data after the classical assumptions were tested. According to the results of the study, students' interest in entrepreneurship at the University of Muhammadiyah Jember is positively and significantly influenced by three independent variables, namely entrepreneurial knowledge, entrepreneurial motivation, and creativity.
Co-Authors Abadi Sanosra Abdul Syukur Ahmad Izzuddin Ahmad Nur Mahfuda Alfaris, Afrizal Mubarok Amelia, Rodhiah Rizki Amiliya, Nafia Nanda Andini, Intan Nur Andrean, Mohammad Ongky Arifin, Amanda Novalia Azhad, Muhammad Naely Bangsa, Insani Abdi Cahyo, Bayu Dwi Diansari, Tatit Dwi Budi Santoso DWI CAHYONO Dwi Supriyanto, Hamid Fajar, Moh Farhatin, Dila Fauziyah, Khirunissa Nur Feti Fatimah Firmansyah, Achmad Faiz Hilman Firmansyah, Rama Hamdani, Bagas Yuda Hamidah M, Icha Nadhirotul Hasanah, Erina Mauidhatul Herlambang, Toni Immanuel Christianto, Mikael Islami, Riska Miftahul Izzudin, Ahmad Kristatiningsih, Dwi Maheni Ika Sari Majestika, Rr Aurel Nalini Marantika , Galih Muhammad Thamrin Mulya Rescahyana, Tri Sulton Muzammil, M. Alfian Nanda Khoirun Nisa Ningtyas, Darma Ayu Ningsih Nur, Safirah Wardatin Nuraini, Viky Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktaviani, Nadia Pratama, Ahmad Febrian Purwanto, Arik Putri, Elsa Catrika Putri, Tatit Diansari Reski Qomariah , Nurul Qomariyah , Nurul Rahayu, Jekti Rajasa, Ilham Surya Ramadhan, Fazril Reni Rahmadewi, Reni Rizki Rabbani, Aditya Rohimah, Merlin Rusdiyanto Rusdiyanto, Rusdiyanto Setianingsih , Wahyu Eko Setyawan, Rai Rake Siti Juariyah Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tipalahi, Ramadan Trianto, Feren Ebrik Trias Setyowati, Trias Uliyah, Dian Alfiyatul Umamy, Septy Holisa Umany, Septy Holisa Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wijoyo, Agung Winahyu, Pawestri Yuliandany, Elvina Windy Zelarsianti, Asri Andira