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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Ecobuss Arthavidya Jurnal Ilmiah Ekonomi J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science
Iva Nurdiana Nurfarida
Program Studi Manajemen, Fakultas Ekonomika Dan Bisnis, Universitas PGRI Kanjuruhan Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Studi Manajemen dan Bisnis

 1 
Peran Mediasi Perceived Value dalam Memediasi Pengaruh Experiental Marketing terhadap Behavioral Intention (Studi pada Wisata Wahana di Kota Batu) Mohammad Fakhruddin Mudzakkir; Iva Nurdiana Nurfarida
Jurnal Studi Manajemen dan Bisnis Vol 5, No 2 (2018): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v5i2.6665

Abstract

The  purpose  of  this  study  is  to  find  out  the  role  of  perceived  value  in  mediating experiential marketing influence towards  Behavioral Intention of visitors in Wisata Wahana of Batu City. The samples were 100 respondents from visitors of Eco Green Park, Jatim Park I and II. analysis technique using path analysis. The result of the study shows that experiential marketing has significant and positive influence towards perceived  value  and  Behavioral  Intention.  The  perceived  value  variable  has  been proven to be able to mediate experiential marketing influence towards the Behavioral Intention  of  visitors  significantly,  while  the  mediation  happen  is  partial,  because without the perceived value variable as mediation, the experiential marketing variable can affect the Behavioral Intention.
Peranan Kualitas Layanan Dan Kepuasan Pelanggan Dalam Membangun Kepercayaan Nasabah Bank Syariah Iva Nurdiana Nurfarida; Rita Indah Mustikowati
Jurnal Studi Manajemen dan Bisnis Vol 1, No 2 (2014): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i2.1534

Abstract

There is a debate about the quality of service with trust bank syariah customers to syariah banking in applying the syariah principle, so regarded need to be researched about howquality of the service of syariah banks able to build customer satisfaction and trust. Fatmah (2007) found that affects the customer on syariah commercial banks in East Java was the quality of the service. In contrast to the research from Al – Hawari (2011) who does not find a direct relationship between the quality of services with trust. Gounaris and Venetis (2002) found that not all factors have influence on the quality of service trust. This studi was conducted to find out how the levels of trust customers of the bank syariah in applying the principles of syariah analyze the role of the quality of services of a trust customers and the role of customer satisfaction as variable mediation influence the quality of service of a trust. The research was done to the three syariah banks they were Bank Syariah Mandiri, BRI Syariah banks and Bank Syariah BNI, with samples from 150 customers by applying a technique accidental sampling method. Research variable divided into 2 namely endogenous variable that is the quality of service, while endogenous variable is satisfaction customers and trust. Data collection technique uses a questionnare that arranged in Likert sclae 5 point, while data analysis techniques use Path Analysis. The analysis shows that quality of services and not directly influence on customer trust. Professional service quality on one side of syariah bank customers will strengthen confidence, in the other side will from the creation of customer satisfaction, the satisfaction of customers will strengthen confidence of the bank syariah customers.
Peran Mediasi Perceived Value dalam Memediasi Pengaruh Experiental Marketing terhadap Behavioral Intention (Studi pada Wisata Wahana di Kota Batu) Mohammad Fakhruddin Mudzakkir; Iva Nurdiana Nurfarida
Jurnal Studi Manajemen dan Bisnis Vol 3, No 2 (2016): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v3i2.2618

Abstract

Tujuan dari penelitian ini untuk mengetahui peran variabel perceived value dalam memediasi experiental marketing terhadap Behavioral Intention pada pengunjung wisata wahana di Kota Batu. Jumlah sampel yang diambil pada penelitian ini sebanyak 100 orang. Hasil dari penelitian ini menunjukkan bahwa experiental marketing berpengaruh positif dan signifikan terhadap perceived value  dan Behavioral Intention pengunjung wisata wahana Kota Batu. Variabel perceived value dapat memediasi hubungan experiental marketing terhadap Behavioral Intention secara posisitf dan signifikan, namun mediasi yang terjadi adalah mediasi parsial karena tanpa peran perceived value , variabel experiental marketing dapat berpengaruh terhadap Behavioral Intention.
Co-Authors Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Andini, Rozy Dwi Ani Sugiarti Ningsih Ardianto, Sofi Arien Anjar Puspitosari Suharso Asna Asna Bagas, Stio Desi Rahma Putri Pratiwi Dian Krisnawati Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Febiana, Febiana Firdaus, Riril Mardiana Hidayat, Candra Wahyu Hori Andayani I’if Pravita Sari Ikhsan, Muhamad Nur Ilham Bima Indrawati, Teresia Intan Permatasari Irma Irma Tyasari Kowiyanto Kowiyanto, Kowiyanto Lilik Andriani Lilik Kustiani Mohammad Ahsan Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Nur Farida Nuraini Khusnul Khotimah Patridina, Esa P.B.G.G. Puspitosari, Arien Anjar Putra, Yoan Santosa Rahaju, Rahaju Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Suwanti, Vivi Tatik Retno Murniasih Wahyu Nur Jannah Yudiono, Udik Yulianti & Ninik Indawati Hartatik Yulita Dwi Maulani