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All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Ecobuss J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science
Iva Nurdiana Nurfarida
Program Studi Manajemen, Fakultas Ekonomika Dan Bisnis, Universitas PGRI Kanjuruhan Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : MBR (Management and Business Review)

 1 
Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan Dwi Silvi Anisah; Iva Nurdiana Nurfarida
MBR (Management and Business Review) Vol 2 No 2 (2018): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v2i2.3228

Abstract

To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. The analysis shows that brand image has a significant direct effect on customer satisfaction. Other results show that brand image also has a significant indirect effect on customer loyalty mediated by customer satisfaction
Determinan keputusan pembelian di Shopee: online customer review, brand image dan promosi Ilham Bima; Iva Nurdiana Nurfarida; Endi Sarwoko
MBR (Management and Business Review) Vol 5 No 2 (2021): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v5i2.5554

Abstract

The purpose of this research is to investigate the factors that influence purchasing decisions at Shopee Ninetysix.id seen from online customer reviews, brand image, and promotions. The method used is quantitative with an accidental sampling technique on 112 Ninetysix.id customers. Data collection uses Google Form to fill out the questionnaire, then analysis uses Multiple Linear Regression. The results of the study reveal that purchasing decisions at Shopee are due to considering the online customer reviews of previous consumers, also considering the brand image of the product to be purchased. Promotion is no longer a factor that consumers consider when making purchases at Shopee. Future research can develop a comparative study of purchasing decisions between Shopee and other marketplaces such as Tokopedia or Bukalapak.
Efek kualitas layanan pada loyalitas pelanggan: peran mediasi kepuasan pelanggan Ani Sugiarti Ningsih; Iva Nurdiana Nurfarida
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6962

Abstract

The aim of the study was to investigate the effect of service quality on customer loyalty in Food and Beverages during the Covid-19 pandemic, and to examine the mediating role of customer satisfaction. This research is a survey research with a quantitative approach, conducted on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. Using a quantitative research approach with a survey method, it was carried out on 110 people of Food and Beverage MaxOne Ascent Hotel Malang customers using the accidental sampling method. Data were collected using a questionnaire and analyzed by Path Analysis. The results of this study indicate the positive effect of service quality to increase customer loyalty, service quality will also increase customer satisfaction, and its impact on customer loyalty. Quality service is an important factor to create customer satisfaction and ultimately encouraging the realization of customer loyalty. Future research needs to consider experiential marketing as a determinant of customer satisfaction with services
Customer intention berkunjung ke Cafe & Resto: peran social media marketing Iva Nurdiana Nurfarida; Endi Sarwoko
MBR (Management and Business Review) Vol 6 No 2 (2022): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i2.7296

Abstract

The research aims to investigate the effect of social media marketing on the intention to visit Cafe & Resto, and to analyze the role of brand awareness as mediation. The research was conducted at random Cafe & Resto in Malang City, data was collected using a questionnaire by utilizing social media. Hypothesis testing using Path Analysis. The results of the study show that the use of social media marketing is able to encourage customer intention to visit Cafe & Resto, besides that social media marketing also increases customer/consumer brand awareness of Cafe & Resto, and increased brand awareness provides benefits to increased customer intention. Brand awareness acts as a mediator for the influence of social media marketing on customer intention. The research has theoretical and practical implications and is discussed further in this article.
Peran digital marketing terhadap minat beli pada Tiktok Shop dimediasi electronic word of mouth Bagas, Stio; Nurfarida, Iva Nurdiana; Hidayat, Candra Wahyu
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9453

Abstract

The research investigates the influence of digital marketing on purchase intention, and investigates the role of electronic word of mouth (e-WOM) as a mediator. The research was conducted on TikTok shop users in Malang City and took 120 people as research samples, data was collected using a questionnaire, and Path Analysis was carried out for hypothesis testing. The analysis results reveal that digital marketing influences consumer buying interest. Purchase intention is also influenced by e-WOM. However, digital marketing does not have a significant impact on e-WOM, thus e-WOM does not have a mediating role in the influence of digital marketing on the buying interest of Tiktok shop users.
Efek digital marketing terhadap keputusan berkunjung ke obyek wisata dimediasi oleh minat berkunjung Andini, Rozy Dwi; Nurfarida, Iva Nurdiana; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 1 (2024): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i1.10283

Abstract

The research aims to investigation the influence of digital marketing on the decision to visit tourist attractions, as well as test the mediating role of visiting intention on the influence of digital marketing on the decision to visit tourist attractions. The research sample was 112 people visiting the paralayang Bukit Waung Pantai Modangan in Malang Regency. Data was collected using a questionnaire, and data was analyzed using path analysis. The results of the analysis reveal that digital marketing influences the decision to visit, apart from that digital marketing also influences the intention in visiting, and the interest in visiting is also proven to influence the decision to visit tourists at the paralayang Bukit Waung Pantai Modangan in Malang Regency. Another finding from this research is that intention in visiting mediates the role of digital marketing on visiting decisions.
Customer engagement di social media marketing: Anteseden dan konsekuensinya pada brand loyalty Nurfarida, Iva Nurdiana; Sarwoko, Endi; Rusno, Rusno
MBR (Management and Business Review) Vol 8 No 2 (2024): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v8i2.10484

Abstract

There have been many studies on social media marketing, but researchers still ignore the role of social media on customer engagement initiatives as well as on brand loyalty. The study aims to investigate the influence of social media marketing on brand loyalty through customer engagement. The study was conducted on customers of culinary centers in Malang City, the sample was selected purposively involving 120 respondent. Data were collected using questionnaires distributed online and analyzed using PLS-SEM. The research findings revealed that social media marketing is able to increase brand loyalty; in addition, this influence is also mediated by customer engagement. Social media marketing is able to increase customer engagement, which will also have an impact on brand loyalty. Further researchers could examine differences in customer engagement across social media marketing channels.
Co-Authors Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Andini, Rozy Dwi Ani Sugiarti Ningsih Ardianto, Sofi Arien Anjar Puspitosari Suharso Asna Asna Bagas, Stio Desi Rahma Putri Pratiwi Dian Krisnawati Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Febiana, Febiana Firdaus, Riril Mardiana Hidayat, Candra Wahyu Hori Andayani I’if Pravita Sari Ilham Bima Indrawati, Teresia Intan Permatasari Irma Irma Tyasari Kowiyanto Lilik Andriani Lilik Kustiani Mohammad Ahsan Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Nur Farida Nuraini Khusnul Khotimah Patridina, Esa P.B.G.G. Puspitosari, Arien Anjar Rahaju, Rahaju Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Suwanti, Vivi Tatik Retno Murniasih Wahyu Nur Jannah Yudiono, Udik Yulianti & Ninik Indawati Hartatik Yulita Dwi Maulani