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Liesta Verawati
Universitas Widya Husada Semarang
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Penguatan branding berbasis kearifan lokal untuk meningkatkan daya saing UMKM Teh Kampung Nuansa Gembira di Desa Deles, Batang Jawa Tengah Lely Afiati; Liesta Verawati; Muhamad Syaeful Anwar; Dyah Purwaningrum; Supriyanto Supriyanto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 4 (2026): August (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i4.40775

Abstract

Abstrak Kegiatan pengabdian ini dilaksanakan di Desa Deles, Kecamatan Bawang, Kabupaten Batang, Jawa Tengah. Mitra adalah Teh Kampung Nuansa Gembira. Kegiatan ini berfokus pada penguatan branding dan storytelling di media sosial, terutama di Facebook. Selama ini belum ada branding yang kuat sehingga produk Teh Kampung Nuansa Gembira belum terlalu dikenal terutama di Jawa Tengah. Produk Teh Kampung ini diolah dari bahan alami dan mempresentasikan kekhasan desa, namun hingga saat ini masih menghadapi keterbatasan dalam hal identitas merek, desain logo, dan kemasan produk. Akibatnya, potensi produk belum sepenuhnya memberikan nilai tambah ekonomi bagi pelaku usaha. Solusi yang ditawarkan 1). Workshop dan sosialisasi terkait dengan penguatan branding dan penerapan storytelling , 2). Pendampingan praktis yang meliputi pembuatan logo Nuansa Gembira, implikasi logo dalam kemasan Teh Kampung Nuansa Gembira dan implikasi storytelling di Facebook. Hasil kegiatan pengabdian semua berjalan dengan lancar dan pihak Teh Kampung Nuansa Gembira mempunya logo dan kemasan yang bisa memperkuat brandingnya. Kata kunci: penguatan; branding; logo; kemasan; facebook Abstract This community service activity was carried out in Deles Village, Bawang District, Batang Regency, Central Java. The partner is Nuansa Gembira village tea. This activity focuses on strengthening branding and storytelling on social media, especially on Facebook. So far, there has been no strong branding so that Nuansa Gembira Village tea products are not yet well known, especially in Central Java. This Village Tea product is processed from natural ingredients and represents the uniqueness of the village, but until now it still faces limitations in terms of brand identity, logo design, and product packaging. As a result, the product's potential has not fully provided economic added value for business actors. The solutions offered are 1). Workshops and socialization related to strengthening branding and the application of storytelling, 2). Practical assistance including the creation of the Nuansa Gembira logo, the implications of the logo on the Nuansa Gembira Village Tea packaging and the implications of storytelling on Facebook. The results of the community service activities all ran smoothly and Nuansa Gembira Village Tea has a logo and packaging that can strengthen its branding. Keywords: strengthening; branding; logo; packaging; facebook
Co-Authors Afiati, Lely Alvin Muhamat Abdul Rohim Annisa, Nenden Nur Ardani, Edvi Gracia Diana Pramudya Wardhani Didik Wahyudi Dyah Purwaningrum Eka Yuliawisma Ningsih Fari Katul Fikriah Hesti Rahmayanik Hilman Zaenal Mutaqin Jerolin Parabawa Aji Muhamad Anwar, Muhamad Muhamad Syaeful Anwar Munandar, Hanozanor Fadli Nanda Muhamad Wahyu Pratama Nenden Nur Annisa Nisnaeni Nurhikmah Nisnaeni Nurhikmah Nugaraha, Rozaq Isnaini Nurhikmah, Nisnaeni Rusdi, Nurhidaya Salsabila Al Fitri Supriyanto Supriyanto Wardhana, Faishal Dzaky