Garuda - Garba Rujukan Digital

Peran Trust Dan Satisfaction Dalam Membentuk Repurchase Intention Dan Intens To Recommend: Perspektif Pelanggan Klinik Skincare Dr Metz Yuda, Mulfi Sandi
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8056

Abstrak Produk dengan inovasi baru seringkali membutuhkan waktu dan strategi khusus untuk dapat diterima secara luas oleh masyarakat. Hal ini menuntut adanya pendekatan yang tepat guna meningkatkan kepercayaan dan kepuasan konsumen agar mendukung niat pembelian ulang serta intensi merekomendasikan produk tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan (trust) dan kepuasan (satisfaction) terhadap niat pembelian ulang (repurchase intention) serta dampaknya terhadap intensi merekomendasikan (intention to recommend) pada konsumen Klinik Skincare Dr. Metz Sukabumi. Penelitian menggunakan pendekatan kuantitatif-asosiatif dengan metode survei. Sampel diambil secara non-probability sampling dengan teknik purposive sampling, melibatkan 100 responden. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan software SPSS 25. Pengujian kualitas instrumen mencakup uji validitas dan reliabilitas, sedangkan pengujian asumsi klasik meliputi uji normalitas, multikolinearitas, dan heteroskedastisitas. Analisis data melibatkan regresi linier berganda, uji t, uji f, serta analisis jalur. Hasil penelitian mempertahankan dan meningkatkan tingkat kepuasan serta kepercayaan konsumen, yang pada akhirnya dapat memperkuat niat pembelian ulang dan intensi merekomendasikan produk kepada pihak lain. Kata Kunci: Kepercayaan,Kepuasan,Niat Pembelian Kembali,Intensi Rekomendasi. AbstractNew innovation products often require time and special strategies to be widely accepted by the public. This requires an appropriate approach to increase consumer trust and satisfaction in order to support repurchase intentions and the intention to recommend the product. This study aims to analyze the effect of trust and satisfaction on repurchase intentions and their impact on the intention to recommend consumers of Dr. Metz Sukabumi Skincare Clinic. The study used a quantitative-associative approach with a survey method. Samples were taken using non-probability sampling with a purposive sampling technique, involving 100 respondents. Data collection was carried out through questionnaires, and data analysis used SPSS 25 software. Instrument quality testing includes validity and reliability tests, while classical assumption testing includes normality, multicollinearity, and heteroscedasticity tests. Data analysis involved multiple linear regression, t-test, f-test, and path analysis. The results of the study maintained and increased the level of consumer satisfaction and trust, which in turn can strengthen repurchase intentions and the intention to recommend the product to others. Keywords: Trust, Satisfaction, Repurchase Intention, Recommendation Intention.

Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Wiyata, Mariati Tirta; Gunawan, Ce; Febrianti, Intan Rieke
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.717

This study aims to explore the impact of the administrative system consultation programme and blood donation services as a form of social care. The focus of this research is how the effectiveness of the administrative system can increase community participation in blood donation and improve the quality of blood donation services in Bandung City. In addition, the level of public awareness about the importance of blood donation is also a factor that affects the amount of participation. The Business Administration study programme has an important role in developing a better administrative system to improve the efficiency and effectiveness of blood donation services. With a deeper understanding of service management and administrative systems, health institutions can design more effective strategies in promoting blood donation as a form of social care. The importance of improving administrative systems and blood donor services that are more inclusive, efficient, and data-driven to increase community participation in blood donation. By understanding the complexity of challenges in the administrative system of blood donation services, relevant institutions can develop better policies to improve the quality of services, so that blood donation becomes a more organised and accessible activity for the wider community.

Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Wiyata, Mariati Tirta; Gunawan, Ce; Febrianti, Intan Rieke
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.717

This study aims to explore the impact of the administrative system consultation programme and blood donation services as a form of social care. The focus of this research is how the effectiveness of the administrative system can increase community participation in blood donation and improve the quality of blood donation services in Bandung City. In addition, the level of public awareness about the importance of blood donation is also a factor that affects the amount of participation. The Business Administration study programme has an important role in developing a better administrative system to improve the efficiency and effectiveness of blood donation services. With a deeper understanding of service management and administrative systems, health institutions can design more effective strategies in promoting blood donation as a form of social care. The importance of improving administrative systems and blood donor services that are more inclusive, efficient, and data-driven to increase community participation in blood donation. By understanding the complexity of challenges in the administrative system of blood donation services, relevant institutions can develop better policies to improve the quality of services, so that blood donation becomes a more organised and accessible activity for the wider community.

Marketing Strategies in Maintaining IM3 Product Customer Loyalty Yuda, Mulfi Sandi; Yulianti , Elis
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.930

This study analyzed the marketing strategies for maintaining customer loyalty for IM3 Sukabumi products. A qualitative research method was employed, using interview techniques with five participants. The researcher served as the primary instrument for data collection. To ensure the quality of the data, validation and consistency tests of informant statements were carried out using triangulation techniques. Data analysis was conducted through descriptive analysis, which involved reviewing and synthesizing the research findings. IM3's marketing strategy, based on the 4Ps marketing mix, was adopted and further developed by PT. Maju-Maju Jaya Sukabumi. This strategy, including online marketing across various social media platforms and conventional direct marketing, has been highly effective and appealing to customers. As a result, it has proven successful in maintaining and increasing customer loyalty. This research uses a qualitative approach, and triangulation techniques were applied to validate the consistency and accuracy of the informants' statements. The study focuses on a single product from one company. Future research on similar topics should involve a larger sample size or a broader scope, potentially utilizing a quantitative approach, to provide more comparative results.

Optimalisasi Komunikasi dan Visualisasi sebagai Upaya Mendukung Program Transformasi Polri yang PRESISI melalui Kegiatan Sosialisasi Yulianti, Elis; Kristanto, Harys; Reza, Yolandita Angga; Kurniawan, Wahyu; Subiakto, Vania Utamie; Yuda, Mulfi Sandi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.923

This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.

The impact of consignment-based marketing through middlemen on the economic sustainability of farmers in Pawenang Village, Nagrak Subdistrict, Sukabumi Regency Akbar, Tri Sanatha Wahyu; Winarni, Riani; Raspati, Galih; Yuda, Mulfi Sandi; Nurdiana, Bayu Prastiyo
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.511

The consignment-based marketing system through middlemen (known locally as tengkulak) has long been practiced by farmers in Nagrak District, particularly in Pawenang Village. This system offers certain advantages, such as lower costs, operational simplicity, no need for technological skills, and delegation of distribution responsibilities to middlemen. However, the dominance of middlemen in the agricultural marketing chain leads to a high level of farmer dependency. Middlemen control nearly the entire market, leaving farmers with little to no bargaining power when they sell the middlemen take 10% of the final selling price. Limited market access also prevents farmers from tracking price fluctuations, thus making them vulnerable to price manipulation. Moreover, farmers are charged with the distribution costs. This situation negatively affects farmers’ welfare, with most living under economic hardship, even though agriculture is their primary source of income. This study aims to analyze the impact of the consignment marketing system through middlemen on the economic sustainability of farmers in Pawenang Village. The findings are expected to provide insights into how this system affects farmer independence and offer alternative marketing solutions to reduce dependence on middlemen, thereby improving the competitiveness and sustainability of agricultural enterprises.

Pengaruh Pelatihan dan Kompetensi terhadap Kinerja Karyawan PT. Wika Wijaya Karya Industri dan Konstruksi pada Proyek Besar seperti Tol IKN Kalimantan Timur Iskandar, Dian; Sandi Yuda, Mulfi
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 1 (2025): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i1.398

Large-scale infrastructure development projects such as the Nusantara Capital City Toll Road Project (IKN) in East Kalimantan require optimal employee performance because the success of the project is greatly influenced by the effectiveness of human resource management, particularly through training and competency development relevant to technical complexity, time pressure, and extreme working conditions, which pose significant challenges. Therefore, this study aims to analyse the impact of training on employee competencies and performance at PT. WIKA Wijaya Karya Industri dan Konstruksi on the IKN Toll Road Project, as well as to test the mediating role of competencies in this relationship, using a quantitative explanatory design approach on a population of 200 employees (technical and managerial groups) selected representatively through a Likert-scale questionnaire, which were then analysed using descriptive and inferential statistics through path analysis assisted by SPSS. The results of the study indicate that training has a positive and significant effect on employee competencies, competencies have a positive and significant effect on employee performance, training has a positive and significant effect on employee performance, and competencies significantly mediate the effect of training on employee performance, thereby contributing theoretically to the development of human resource management literature in the construction industry and providing practical recommendations for PT. WIKA in designing more specific, intensive, and project-specific training programmes aligned with national strategic projects.

Efek GHRM dan Personal Moral Norm terhadap Employee Green Behavior di Sektor Perbankan Raspati, Galih; Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Yuningsih, Yuyun Yuniati; Akbar, Tri Sanatha Wahyu
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2579

The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sustainability. The objective of this research is to analyze the effects of GHRM and Personal Moral Norms on Employee Green Behavior in the banking sector. A quantitative approach was employed, utilizing a descriptive and associative research design, involving 92 employees from the studied bank branch, with a sampling technique using a census method. Data analysis was conducted using validity and reliability tests, as well as multiple regression analysis with the aid of SPSS 24. The results indicate that GHRM and Personal Moral Norms significantly influence Employee Green Behavior, contributing to 97.8% of the variance in environmentally friendly behavior. These findings provide new insights into the importance of integrating Green values into human resource management and underscore the necessity for banks to adopt policies that support environmental sustainability. This research is expected to serve as a reference for banking institutions in formulating more effective strategies to enhance environmental awareness among employees.

Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Penggunaan Layanan Ride-Hailing GrabCar Hemat di Kabupaten Bekasi Maulana, M Afrizal; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2583

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tanggap, Keandalan, dan Jaminan. Selain itu, penelitian ini juga mengevaluasi tingkat pengetahuan konsumen mengenai fitur-fitur yang tersedia dalam aplikasi Grab. Metode yang digunakan adalah mix methode. Pengumpulan data dilakukan melalui survei yang disebarkan kepada 130 responden pengguna layanan ride-hailing di Kabupaten Bekasi, menggunakan teknik non-probability sampling dengan metode insidental. Hasil penelitian diharapkan dapat memberikan wawasan bagi pengelola layanan ride-hailing untuk meningkatkan kualitas pelayanan dan memberikan edukasi yang lebih baik kepada konsumen mengenai fitur-fitur layanan, sehingga dapat mendorong adopsi layanan yang lebih luas. Penelitian ini juga bertujuan untuk memperkaya literatur tentang perilaku konsumen dalam konteks penggunaan layanan berbasis teknologi di Indonesia.

Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital Muchsam, Yoki; Respati, Galih; Yuda, Mulfi Sandi; Maulana, Mochamad Afrizal
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2602

Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a Systematic Literature Review (SLR), utilising the Scopus database, with selection based on inclusion-exclusion criteria, data extraction, and thematic analysis of selected journals. The anticipated impact of E-HRM is its support for Green HRM through the digitalization of HR processes that reduce resource usage, the establishment of digital platforms for environmental awareness, and data-driven impact measurement. The integration of both significantly enhances sustainable performance across three dimensions: environmental (a 20-30% reduction in carbon footprint), economic (15-25% cost savings), and social (30-40% increase in employee engagement). Key implementation factors include technological readiness, management commitment, and alignment with ESG strategies. This research contributes a conceptual framework for the integration of E-HRM and Green HRM, along with practical recommendations for achieving sustainable competitive advantage in the digital age.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search