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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Cakrawala Repositori Imwi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Abdimas Bina Bangsa Jurnal Pengabdian Masyarakat (ABDIRA) Golden Ratio of Marketing and Applied Psychology of Business International Journal of Economics (IJEC) International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business Priviet Social Sciences Journal Indonesian Journal of Multidisciplinary on Social and Technology Synergy : Jurnal Ilmiah Multidisiplin Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan MBA Journal – Management, Business Administration, and Accounting Journal
Mulfi Sandi Yuda
Universitas Sains Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Peran Trust Dan Satisfaction Dalam Membentuk Repurchase Intention Dan Intens To Recommend: Perspektif Pelanggan Klinik Skincare Dr Metz Yuda, Mulfi Sandi
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8056

Abstract

Abstrak Produk dengan inovasi baru seringkali membutuhkan waktu dan strategi khusus untuk dapat diterima secara luas oleh masyarakat. Hal ini menuntut adanya pendekatan yang tepat guna meningkatkan kepercayaan dan kepuasan konsumen agar mendukung niat pembelian ulang serta intensi merekomendasikan produk tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan (trust) dan kepuasan (satisfaction) terhadap niat pembelian ulang (repurchase intention) serta dampaknya terhadap intensi merekomendasikan (intention to recommend) pada konsumen Klinik Skincare Dr. Metz Sukabumi. Penelitian menggunakan pendekatan kuantitatif-asosiatif dengan metode survei. Sampel diambil secara non-probability sampling dengan teknik purposive sampling, melibatkan 100 responden. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan software SPSS 25. Pengujian kualitas instrumen mencakup uji validitas dan reliabilitas, sedangkan pengujian asumsi klasik meliputi uji normalitas, multikolinearitas, dan heteroskedastisitas. Analisis data melibatkan regresi linier berganda, uji t, uji f, serta analisis jalur. Hasil penelitian mempertahankan dan meningkatkan tingkat kepuasan serta kepercayaan konsumen, yang pada akhirnya dapat memperkuat niat pembelian ulang dan intensi merekomendasikan produk kepada pihak lain. Kata Kunci: Kepercayaan,Kepuasan,Niat Pembelian Kembali,Intensi Rekomendasi. AbstractNew innovation products often require time and special strategies to be widely accepted by the public. This requires an appropriate approach to increase consumer trust and satisfaction in order to support repurchase intentions and the intention to recommend the product. This study aims to analyze the effect of trust and satisfaction on repurchase intentions and their impact on the intention to recommend consumers of Dr. Metz Sukabumi Skincare Clinic. The study used a quantitative-associative approach with a survey method. Samples were taken using non-probability sampling with a purposive sampling technique, involving 100 respondents. Data collection was carried out through questionnaires, and data analysis used SPSS 25 software. Instrument quality testing includes validity and reliability tests, while classical assumption testing includes normality, multicollinearity, and heteroscedasticity tests. Data analysis involved multiple linear regression, t-test, f-test, and path analysis. The results of the study maintained and increased the level of consumer satisfaction and trust, which in turn can strengthen repurchase intentions and the intention to recommend the product to others. Keywords: Trust, Satisfaction, Repurchase Intention, Recommendation Intention.
Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Wiyata, Mariati Tirta; Gunawan, Ce; Febrianti, Intan Rieke
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.717

Abstract

This study aims to explore the impact of the administrative system consultation programme and blood donation services as a form of social care. The focus of this research is how the effectiveness of the administrative system can increase community participation in blood donation and improve the quality of blood donation services in Bandung City. In addition, the level of public awareness about the importance of blood donation is also a factor that affects the amount of participation. The Business Administration study programme has an important role in developing a better administrative system to improve the efficiency and effectiveness of blood donation services. With a deeper understanding of service management and administrative systems, health institutions can design more effective strategies in promoting blood donation as a form of social care. The importance of improving administrative systems and blood donor services that are more inclusive, efficient, and data-driven to increase community participation in blood donation. By understanding the complexity of challenges in the administrative system of blood donation services, relevant institutions can develop better policies to improve the quality of services, so that blood donation becomes a more organised and accessible activity for the wider community.
Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial Muchsam, Yoki; Yuda, Mulfi Sandi; Maulana, M Afrizal; Wiyata, Mariati Tirta; Gunawan, Ce; Febrianti, Intan Rieke
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.717

Abstract

This study aims to explore the impact of the administrative system consultation programme and blood donation services as a form of social care. The focus of this research is how the effectiveness of the administrative system can increase community participation in blood donation and improve the quality of blood donation services in Bandung City. In addition, the level of public awareness about the importance of blood donation is also a factor that affects the amount of participation. The Business Administration study programme has an important role in developing a better administrative system to improve the efficiency and effectiveness of blood donation services. With a deeper understanding of service management and administrative systems, health institutions can design more effective strategies in promoting blood donation as a form of social care. The importance of improving administrative systems and blood donor services that are more inclusive, efficient, and data-driven to increase community participation in blood donation. By understanding the complexity of challenges in the administrative system of blood donation services, relevant institutions can develop better policies to improve the quality of services, so that blood donation becomes a more organised and accessible activity for the wider community.
Marketing Strategies in Maintaining IM3 Product Customer Loyalty Yuda, Mulfi Sandi; Yulianti , Elis
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.930

Abstract

This study analyzed the marketing strategies for maintaining customer loyalty for IM3 Sukabumi products. A qualitative research method was employed, using interview techniques with five participants. The researcher served as the primary instrument for data collection. To ensure the quality of the data, validation and consistency tests of informant statements were carried out using triangulation techniques. Data analysis was conducted through descriptive analysis, which involved reviewing and synthesizing the research findings. IM3's marketing strategy, based on the 4Ps marketing mix, was adopted and further developed by PT. Maju-Maju Jaya Sukabumi. This strategy, including online marketing across various social media platforms and conventional direct marketing, has been highly effective and appealing to customers. As a result, it has proven successful in maintaining and increasing customer loyalty. This research uses a qualitative approach, and triangulation techniques were applied to validate the consistency and accuracy of the informants' statements. The study focuses on a single product from one company. Future research on similar topics should involve a larger sample size or a broader scope, potentially utilizing a quantitative approach, to provide more comparative results.
Optimalisasi Komunikasi dan Visualisasi sebagai Upaya Mendukung Program Transformasi Polri yang PRESISI melalui Kegiatan Sosialisasi Yulianti, Elis; Kristanto, Harys; Reza, Yolandita Angga; Kurniawan, Wahyu; Subiakto, Vania Utamie; Yuda, Mulfi Sandi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.923

Abstract

This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.
The impact of consignment-based marketing through middlemen on the economic sustainability of farmers in Pawenang Village, Nagrak Subdistrict, Sukabumi Regency Akbar, Tri Sanatha Wahyu; Winarni, Riani; Raspati, Galih; Yuda, Mulfi Sandi; Nurdiana, Bayu Prastiyo
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.511

Abstract

The consignment-based marketing system through middlemen (known locally as tengkulak) has long been practiced by farmers in Nagrak District, particularly in Pawenang Village. This system offers certain advantages, such as lower costs, operational simplicity, no need for technological skills, and delegation of distribution responsibilities to middlemen. However, the dominance of middlemen in the agricultural marketing chain leads to a high level of farmer dependency. Middlemen control nearly the entire market, leaving farmers with little to no bargaining power when they sell the middlemen take 10% of the final selling price. Limited market access also prevents farmers from tracking price fluctuations, thus making them vulnerable to price manipulation. Moreover, farmers are charged with the distribution costs. This situation negatively affects farmers’ welfare, with most living under economic hardship, even though agriculture is their primary source of income. This study aims to analyze the impact of the consignment marketing system through middlemen on the economic sustainability of farmers in Pawenang Village. The findings are expected to provide insights into how this system affects farmer independence and offer alternative marketing solutions to reduce dependence on middlemen, thereby improving the competitiveness and sustainability of agricultural enterprises.
Evaluasi Stabilitas Keuangan dan Pengelolaan Risiko Pada Perusahaan Asuransi Terdaftar di Bursa Efek Indonesia Tahun 2020-2024 Yudha, Awaludin; Sandi Yuda, Mulfi; Hardianto, Ade Manggala; Novitasari, Yuli
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 3 No. 2 (2025): (Oktober)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v3i2.401

Abstract

The research method used was descriptive quantitative, with secondary data obtained from insurance companies' financial reports published on the Indonesia Stock Exchange (IDX). The results indicate that the sampled insurance companies generally have a healthy and stable financial condition. Liquidity and solvency ratios are within safe limits, while profitability and underwriting tend to be positive. These findings demonstrate that insurance companies are able to adapt to market dynamics and the risks they face, and emphasize the importance of effective risk and fund management for the sustainability and growth of insurance companies in Indonesia.
ANALISIS LAPORAN KEUANGAN UNTUK MENGUKUR KESEHATAN KOPERASI MENURUT PERATURAN DEPUTI BIDANG PENGAWASAN KEMENTRIAN KOPERASI DAN USAHA KECIL DAN MENENGAH NOMOR 06/Per/Dep.6/IV/2016 PADA KOPERASI GURU BINA MANDIRI Sandi Yuda, Mulfi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3033

Abstract

This study analyzes the financial statements and health level of the Guru Bina Mandiri savings and loan cooperative. This research uses ex post facto methods. Data is obtained through financial statement documents such as balance sheets, income statements (SHU), and income statements. The indicators used to assess the health of cooperatives refer to the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises number 06 / Per / Dep.6 / IV / 2016. In this study, the results obtained for the 2023 Bina Mandiri Teacher Cooperative got a score of 42.45 at <51.00 with the predicate in special supervision.
Transformasi Digital dalam Strategi Branding UMKM Lokal: Studi Kasus Dodol Betawi di Kabupaten Bekasi Sandi Yuda, Mulfi; Afrizal Maulana, Mochamad; Muchsam, Yoki; Wahyu Akbar, Tri Sanatha; Raspati, Galih
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3977

Abstract

Traditional SMEs based on local culture face significant challenges in adopting digital transformation, particularly in developing adaptive branding strategies in the digital economy era. This research addresses the urgency of bridging the digital literacy gap and cultural understanding in the marketing strategies of Betawi dodol SMEs in Bekasi Regency. The primary objective of this study is to analyse how local entrepreneurs understand, adopt, and implement digital branding within the social and cultural context of Betawi. The research methodology employs a qualitative approach with an intrinsic case study, utilising semi-structured interviews, participatory observation, and visual documentation of Betawi dodol entrepreneurs in Ceger. The research findings indicate that the digital transformation of these SMEs remains sporadic, has not been structured as a comprehensive branding strategy, and relies more on social relationships and product quality. Brand identity is built organically through consumption experiences and local cultural values. The implications of this research highlight the importance of community-based mentoring and strengthening digital branding literacy rooted in local wisdom as a strategy for sustainable SME empowerment.
Leverage, Profitabilitas, Ukuran Perusahaan dan Intellectual Capital Terhadap Nilai Perusahaan F&B di BEI (2020-2024) Fitriani, Suci; Sandi Yuda, Mulfi; Hardianto, Ade Manggala; Novitasari, Yuli
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3970

Abstract

This study aims to examine the effect of Leverage, Profitability, Firm Size, and Intellectual Capital on Firm Value in manufacturing companies within the Food and Beverage subsector listed on the Indonesia Stock Exchange during 2020–2024. A quantitative method was employed using secondary data obtained from annual financial reports. Multiple linear regression analysis was performed, including classical assumption tests, F-test, t-test, and coefficient of determination (R²). The results show that simultaneously the four independent variables significantly influence firm value. Partially, Firm Size has a negative and significant effect, while Leverage, Profitability, and Intellectual Capital have no significant effect. The coefficient of determination (R²) of 0.095 indicates that the model explains only 9.5% of the variation in firm value, with the remaining 90.5% influenced by other factors. These findings highlight the importance of managing firm size and strategically utilizing intellectual capital to enhance firm value.
Co-Authors AA Sudharmawan, AA Abydh Oktora Ade Manggala Hardianto, Ade Manggala Ade Munhiar Afrizal Maulana Akbar, Tri Sanatha Wahyu Antin Livia Saputri Ayu, Heliana widya Ce Gunawan Cucu Hodijah Dian Iskandar Elis Yulianti Elis Yulianti Fahrurrazi Fahrurrazi Febrianti, Intan Rieke Galih Raspati Galih Respati Gina Rautdatul Jannah Hafifah Aziz Wijaya Hawa Rina Herni Herdiani Heryani Kusuma IKE RACHMAWATI Khoirunnisa Az Zahra Rahmadhina Kristanto, Harys Lia Amelia LUTHFIA NISA RAMADHANI M Afrizal Maulana Mariati Tirta Wiyata Mochamad Afrizal Maulana Mochamad Afrizal Maulana Mohammad Afrizal Maulana Muchsam, Yoki Novitasari, Yuli Nurdiana, Bayu Prastiyo Putri, Silva Diana Rahmawati Rahmawati Renaldy Putra Pradipta Reza, Yolandita Angga Rischa Putri Handayani Rizki Chrisulianti Subhanudin Subhanudin Suci Fitriani, Suci Sugihartto Sugihartto Tri Sanatha Wahyu Akbar Umban Adi Jaya Uwen Abdul Faqih Vania Utamie Subiakto Wahyu Kurniawan Winarni, Riani Yoki Muchsam Yudha, Awaludin Yulianti , Elis Yulianti, Elis Yulistriani, Nur Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya