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All Journal IJBE (Integrated Journal of Business and Economics) MANAJERIAL Primanomics : Jurnal Ekonomi & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) YUME : Journal of Management Jurnal Ecoment Global: Kajian Bisnis dan Manajemen JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis ACCOUNTHIK : Journal of Accounting and Finance Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Abdimas Mandiri Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ilmiah Wahana Pendidikan Implementasi Manajemen & Kewirausahaan Economic Reviews Journal Management Research and Behavior Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal
Ina Ratnasari, Ina
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP MINAT BELI PADA E-COMMERCE BLIBLI.COM DI KOTA BEKASI Alicia Prasasti, Fania; Ratnasari, Ina; Fathan Muhammad, Rabhi
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.7605

Abstract

This study aims to examine and analyze The Effect of E-Service Quality and E-Trust on Buying Interest on E-Commerce Blibli.com in Bekasi City. This research was conducted using quantitative methods with descriptive and verification approaches, namely: collecting, presenting, analyzing and testing hypotheses and making conclusions and suggestions. The sample of this study was collected using the Issac-Michael formula and 5% error rate and non-probability sampling techinique with a purposive sampling approach. The analytical technique used in this study is the technique of scale range analysis and path analysis with the help of the Succesive Internal Method (MSI), the Microsoft Excel 2019 computer program and the SPSS version 20 application. The results showed that e-service quality, e-trust and buying interest in e-commerce Blibli.com in Bekasi City are in the good category. This means that the e-service quality provided by e-commerce Blibli.com is considered capable of providing confidence to consumers to make purchases in e-commerce Blibli.com. Partially e-service quality has a significant effect on buying interest while e-trust does not have a significant effect on buying interest. and e-service quality, e-trust simultaneously affects buying interest.
Eksplorasi hubungan emotional exhaustion dan work culture pada teacher performance Ratnasari, Ina
Implementasi Manajemen & Kewirausahaan Vol 1 No 1 (2021): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.266 KB) | DOI: 10.38156/imka.v1i1.65

Abstract

This study aims to explore the effect of emotional exhaustion and work culture on teacher performance. In this study, using a proportional random sampling technique and a sample of 69 teachers who were then directed to fill out the research questionnaire. The analysis technique used is multiple linear regression with data processing using SPSS version 22 statistics. Based on the results of data analysis, it was found that the t-test t value was significant for the emotional exhaustion variable of t = 0.006 <0.05. Thus emotional exhaustion has a significant effect on teacher performance. And the significant value for work culture is t = 0.000 <0.05. Thus work culture has a significant influence on teacher performance. While the test results using the F test can be said that all independent variables (emotional exhaustion, and work culture) simultaneously affect teacher performance. This can be seen from the significant level of F, which is 0.000 <0.05.
Predicting Bankruptcy of Pharmaceutical Companies Using The Altman Z-Score and Grover Methods Ratnasari, Ina; Nugraha, Nugraha; Sutardiyanta, Ihwan
Accounthink : Journal of Accounting and Finance Vol. 9 No. 1 (2024): March 2024
Publisher : Badan Penerbit Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang

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Abstract

The main objective of this study is to evaluate and contrast the effectiveness of two financial distress prediction models to predict bankruptcy, namely Altman Z-Score and Grover. The sampling method used was purposive sampling, where the samples were purposively selected from the population of pharmaceutical companies listed on the Indonesia Stock Exchange (IDX), which was listed in 2018. The results showed that the evaluated predictive models were able to forecast the incidence of financial distress to predict bankruptcy. In terms of accuracy, the Altman Z-Score model stands out as the most effective than the Grove model, with an accuracy rate of 86.67%. It is followed by the Grover model, which occupies the second position with an accuracy rate of 55.56%.
A Effect of Influencer Marketing and Online Customer Review On Online Purchasing Decisions (Case study on Generation Z as Shopee Users in Karawang Regency) Nuruh Wahyuni, Nurul; Ina Ratnasari, Ina
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3115

Abstract

The purpose of this study is to ascertain whether online customer reviews and influencer marketing have an impact on the online buying decisions of Generation Z Shopee customers in Karawang Regency. The research uses Nonprobability Sampling and purposive sampling methods, focusing on all population members with specific relevant criteria. A sample of 100 respondents was selected, and data processing was conducted using SPSS version 25. Multiple Linear Regression Analysis is the method used for data analysis in this article. The results of the questionnaires used for data collection were the main source of information used to evaluate the influence of online customer reviews and influencer marketing on the online buying decisions of Generation Z Shopee users in Karawang Regency. The study's conclusions show that Generation Z Shopee customers in Karawang Regency are heavily influenced by influencer marketing as well as online customer reviews when making selections about what to buy online. These findings underscore the significance of social media personalities in the decision-making process and suggest that influencer marketing is a key factor in influencing the purchasing behavior of young customers. Similarly, online customer reviews provide valuable peer feedback that Generation Z heavily relies on when making online purchases. The research underscores the significance of these factors in the digital marketing landscape, offering insights for businesses aiming to target and engage Generation Z effectively. Through comprehension of the effects of influencer marketing and online customer evaluations, marketers may create more focused approaches to appeal to this socially conscious and tech-savvy audience.
THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY Alifia, Putri; Ratnasari, Ina
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of brand equity and price on consumer purchase intentions of Eiger outdoor equipment in Karawang Regency. Brand equity is considered one of the important factors influencing purchase decisions, while price is often a primary consideration for consumers when choosing a product. The research method used is descriptive quantitative. The sample in this study consisted of 400 respondents using purposive sampling as the sampling technique. Data analysis was conducted using SPSS software, and the analytical techniques used included reliability testing, descriptive analysis, t-tests, and multiple linear regression analysis. The results showed that brand equity has a positive and significant influence on consumer purchase intentions. This is indicated by a positive and significant regression coefficient at a 95% confidence level. Price also has a significant influence on purchase intentions. Overall, brand equity and price simultaneously have a significant influence on the purchase intentions of Eiger outdoor equipment in Karawang Regency
Pengaruh Ulasan Positif dan Ulasan Negatif Produk di E-Commerce Shopee Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang) Amaldin, Amalya Dwi Putri; Ratnasari, Ina
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 6 (2024): Madani, Vol 2, No. 6 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11526753

Abstract

This case study focuses on students at the Faculty of Economics and Business, Singaperbangsa University, Karawang. The aim of this research is to evaluate how positive and negative product reviews on the Shopee e-commerce platform influence consumer purchasing decisions. This research was conducted using a quantitative approach and 103 students received questionnaires which were then tested using multiple linear regression. The study results show that product reviews, both positive and negative, greatly influence consumers' decisions to purchase products. Overall, positive and negative reviews accounted for 45.7% of consumers' purchasing decisions. These results indicate that product review management is critical for e-commerce companies to attract and identify customers.
In Privately Owned Hospitals, The Caliber Of Care And The Basis Of Patient Satisfaction Are Paramount. Ariyo Bimo, Widhi; Gaffar, Vanessa; Ratnasari, Ina; Handoyo, Agus F
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 2 (2024): JULI
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i2.873

Abstract

Trust plays a crucial part in providing patients with pleasure who are _ patients' beliefs to House embracing pain _ physicians, nurses, and staff inside House Sick. Research was conducted to determine the relationship between patient happiness and quality care, with a focus on patients receiving private, in-home medical care. Patients receiving inpatient therapy in private homes make up the population under study. The biggest Class 1 BPJS Health customer in Indonesia. a sample of 324 respondents for the research. PLS was one of the analysis techniques employed. According to the results of the investigation, confidence in patient care and quality service have an impact, although not simultaneously or partially. The anticipated research results may be used as a guide to establish strategy for managing home ill patients and as a material factor to assess the degree of patient satisfaction throughout their stay.
Peningkatan kompetensi sumber daya manusia pada UMKM dalam menghadapi era digitalisasi dan persaingan bisnis Arnu, Anggi Pasca; Ratnasari, Ina; Suartini, Sri; Muhammad, Rabhi Fathan; Zahra, Novia Syafa’a; Santoso, Wahyu; Millasyifa, Nadya
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 8 No 1 (2025)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v8i1.22391

Abstract

Era revolusi industri mempengaruhi ekonomi dan pola perilaku konsumen. Perubahan ini turut berdampak pada UMKM, maka dari itu UMKM perlu melakukan digitalisasi. Namun faktanya hanya 20% UMKM yang telah mengadopsi teknologi digital, hal ini disebabkan karena kurangnya pengetahuan dan keterampilan para pelaku UMKM. Penelitian ini dilakukan dengan tujuan untuk meningkatkan keterampilan dan transformasi digital para pelaku UMKM. Metode yang digunakan adalah metode CBPR dengan teknik one on one mentoring dengan alat penilaian berupa post-test. Pendampingan dilakukan dengan memberikan pemahaman kepada para pelaku UMKM untuk memahami teknologi yang dapat digunakan untuk menunjang efisiensi dan produktivitas usaha. Hasilnya peserta menjadi paham terkait teknologi digital yang dapat digunakan dengan perolehan nilai kompetensi sebesar 88%, dan peningkatan jumlah alat pemasaran yang digunakan namun keterampilan peserta dalam menggunakan alat pemasaran digital masih belum optimal dengan persentase sebesar 60-75%.
THE INFLUENCE OF VIRAL MARKETING AND ELECTRONIC-WORD OF MOUTH ON THE DECISION TO SUBSCRIBE TO THE NETFLIX APP (Survey on Instagram Followers @netflixid) Ananto, Yashin Hilmy; Ratnasari, Ina
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5153

Abstract

Objectives: This research aims to test and analyze the effect of viral marketing and electronic word of mouth on the Netflix application purchasing decision. This study uses primary data obtained from the results of distributing questionnaires to Netflix Indonesia Instagram followers (@netflixid) Design/Methods/Approach: The method used is descriptive and verification with a quantitative approach. The sample in this study were 384 samples from 1,400,000 population taken using nonprobability sampling method with purposive sampling technique. The analysis technique used in this research is scale range analysis and multiple linear regression analysis and SPSS 26 Software. Findings: The results showed that viral marketing, electronic word of mouth, and subscription decisions in the Netflix application are in the excellent category, meaning that the viral marketing run by Netflix is considered capable of satisfying its users so that these users share their experiences online and influence other users to decide to subscribe. Partially, viral marketing has a positive and significant effect on subscription decisions, electronic word of mouth has a positive and significant effect on subscription decisions. Originality/Value: No previous studies on viral marketing and electronic word of mouth have been conducted on Netflix application subscribe decision. Practical/Policy Implication: Improving the quality of the reviews displayed and their relation to user preferences, Netflix can generate more positive responses and increase the overall positive perception of the app and content. Netflix can improve the quality and variety of its content by ensuring that the content presented has consistency in terms of story, cinematography, and genre diversity. Strategies such as providing original content relevant to local preferences can be implemented to attract subscribers so that users will feel more confident and satisfied with their decision to subscribe. In addition, free trials or subscription discounts can be offered to encourage hesitant subscribers.   Keywords: Viral Marketing, Electronic Word of Mouth, Decision   
Efektivitas Inovasi Pendaftaran Haji Melalui Aplikasi Haji Pintar Di Kantor Kementrian Agama Kota Bekasi Sholeha, Shely Sephya; Ratnasari, Ina
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze of Hajj registration trough the Smart Hajj Application at the office of the Ministry of Religion of Bekasi City. This research methos used descriptive qualitative. This is a research method that produces data based on the idea that realy is not an objective formation, but is constructed through a process of interaction in community and cultural groups. The smart hajj application at the Bekasi City Ministry of Religion has been really effective. The obstacle of the smart hajj application is thatthere are frequent disturbances in the smart hajj application system, making it difficult for prospective pilgrims to access it. Efforts are being made to upgrade the smart hajj application system and add new features..
Co-Authors Agustifa Zea Tazliqoh Alicia Prasasti, Fania Alifia, Putri Amaldin, Amalya Dwi Putri Ananto, Yashin Hilmy Arif Abdillah Arnu, Anggi Pasca Darmawan, Putra Abdi Deria, Monica Desy Edi Suswardji, Edi Eriadisvi, Elsha Fauzan, Mohammad Fariz Febriyanti, Alviyani Ghita Putri Aprilda Handoyo, Agus F Hannie, Hannie Herdani, Kinanti Putri Istijarno, Angga Aditiya KOSASIH KOSASIH, KOSASIH Millasyifa, Nadya Muarif, Muhammad Akmal Nugraha Nugraha Nur Fatihah, Syifa Kamila Nurdin, Ashilah Sakinah Nurhanifah, Afifa Nurmillah, Siti Najwa Nuruh Wahyuni, Nurul Okabrian, Soni Permana, Radifan Nugraha Rabhi Fathan Muhammad Rahmadhani, Dita Rasya, Nadhifa Rima Rozaana, Afifah Setiawati, Widya Shalsya, Nabilla Sholeha, Shely Sephya Sri Suartini Sutardiyanta, Ihwan Suwaebah Islamiyah Vanessa Gaffar Wahyu Santoso Widhi Ariyo Bimo Yasmin, Sarah Nabilah Zahra, Novia Syafa’a