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All Journal IJBE (Integrated Journal of Business and Economics) MANAJERIAL Primanomics : Jurnal Ekonomi & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) YUME : Journal of Management Jurnal Ecoment Global: Kajian Bisnis dan Manajemen JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis ACCOUNTHIK : Journal of Accounting and Finance Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Abdimas Mandiri Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ilmiah Wahana Pendidikan Implementasi Manajemen & Kewirausahaan Economic Reviews Journal Management Research and Behavior Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal For Management Student (JFMS) Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal
Ina Ratnasari, Ina
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PENINGKATAN KETERAMPILAN PENGELOLAAN KEUANGAN RUMAH TANGGA MELALUI METODE KAKEIBO Ratnasari, Ina; Nurhanifah, Afifa; Tazliqoh, Agustifa Zea; Okabrian, Soni; Nurmillah, Siti Najwa; Shalsya, Nabilla
Jurnal Abdimas Mandiri Vol. 9 No. 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v9i1.5122

Abstract

Pengelolaan keuangan rumah tangga yang baik menjadi aspek penting dalam meningkatkan kesejahteraan keluarga, terutama bagi ibu rumah tangga yang memiliki peran ganda sebagai pendidik. Data dari Otoritas Jasa Keuangan (OJK) menunjukkan bahwa profesi guru menjadi salah satu kelompok yang paling rentan terhadap jeratan pinjaman online ilegal akibat rendahnya literasi keuangan, gaji yang terbatas, dan pengaruh gaya hidup. Untuk mengatasi permasalahan tersebut, program pengabdian masyarakat ini bertujuan meningkatkan keterampilan pengelolaan keuangan rumah tangga pada ibu-ibu rumah tangga khususnya yang berprofesi sebagai guru melalui penerapan metode Kakeibo di Desa Cimahi, Kecamatan Klari, Kabupaten Karawang. Metode Kakeibo menawarkan pendekatan pencatatan manual yang sistematis dan reflektif dalam mengelola pendapatan dan pengeluaran. Kegiatan ini dilaksanakan pada 10 Juli 2024 di Aula Desa Cimahi dengan melibatkan 30 peserta dari berbagai jenjang pendidikan, mulai dari PAUD hingga SMK. Pelatihan dimulai dengan pengenalan metode Kakeibo, langkah-langkah penerapannya, kategori pengeluaran, serta manfaatnya. Kegiatan PkM berhasil meningkatkan pemahaman ibu-ibu rumah tangga yang berprofesi sebagai guru di Desa Cimahi tentang pentingnya pencatatan keuangan sistematis menggunakan metode Kakeibo, sehingga mereka mampu menyusun anggaran rumah tangga lebih terstruktur dan mengurangi risiko terjerat pinjaman online ilegal. Dampak jangka panjangnya adalah peningkatan literasi keuangan, stabilitas ekonomi keluarga, serta kesejahteraan masyarakat desa melalui penerapan praktik pengelolaan keuangan yang lebih disiplin dan terencana.
PENGARUH KERAGAMAN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI ES KRIM AICE DI KABUPATEN KARAWANG Rozaana, Afifah; Ratnasari, Ina
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13465

Abstract

The food sector is a business sector that is experiencing an increase in Indonesia, one of which is ice cream. Aice is committed to making creative and innovative breakthroughs by launching variants of unique flavors and shapes as well as very friendly prices for consumers. Product diversity and brand image can increase purchase intention. This study aims to examine and analyze the Effect of Product Diversity and Brand Image on Interest in Buying Aice Ice Cream in Karawang Regency.This research was conducted using quantitative methods with descriptive and verification approaches. The population in this study is the community in Karawang Regency with a sample of 384 respondents calculated using the Issac Michael formula and an error rate of 5% and non-probability sampling technique with a purposive sampling approach. The data analysis technique used is path analysis with SPSS 21 software tools.The results showed that product diversity, brand image, and interest in buying Aice ice cream in Karawang Regency were considered good by the respondents of this study. Product diversity and brand image have a positive and significant effect on buying interest. This shows that the diversity of products and brand image owned by Aice ice cream makes respondents interested so that it can increase consumer buying interest.
Pengaruh Content Marketing, Social Media Influencer Dan Online Customer Review Terhadap Purchase Intention Produk Parfum H**S (Studi Pada Followers Akun Instagram @H**S.Id) Eriadisvi, Elsha; Ratnasari, Ina
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14504

Abstract

Penelitian ini memiliki tujuan untuk menganalisis strategi marketing baru yang dilakukan oleh Brand H**S seperti content marketing, social media influencer, dan online customer review terhadap purchase intention produk parfum H**S. Penelitian ini menggunakan pendekatan kuantitatif dengan metode verifikatif. Populasi yang diteliti yaitu followers akun instagram @h**s.id dengan sampel berjumlah 384 responden melalui teknik purposive sampling. Hasil dari penelitian ini membuktikan bahwa variabel content marketing, social media influencer, dan online customer review berpengaruh terhadap purchase intention produk parfum H**S. Oleh karena itu, penggunaan strategi marketing oleh brand H**S dinilai sangat baik dan dapat mendatangkan minat beli terhadap produk parfum H**S.
Pengaruh Green Lifestyle, Green Product Knowledge dan Green Advertising Terhadap Green Purchase Intention Motor Listrik Merek Volta Pada Masyarakat Di Kabupaten Karawang Nurdin, Ashilah Sakinah; Ratnasari, Ina
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14508

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh green lifestyle, green product knowledge dan green advertising terhadap green purchase intention motor listrik merek volta pada masyarakat di kabupaten Karawang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi yaitu masyarakat Kabupaten Karawang. Sampel menggunakan rumus Issac Michael yaitu sebanyak 385 responden yang merupakan masyarakat Kabupaten Karawang. Teknik analisis data yang digunakan adalah teknik analisis rentang skala dan analisis regresi linear berganda dengan alat bantu Method of Successive Internal (MSI), Excel 2016 dan software SPSS versi 25.Hasil penelitian ini menunjukkan secara deskriptif bahwa variabel Green Lifestyle, Green Product Knowledge dan Green Advertising berada pada kategori baik dan juga berpengaruh signifikan sehingga dapat meningkatkan Green Purchase Intention motor listrik merek Volta.
Pengaruh Brand Image Dan Hedonic Lifestyle Terhadap Keputusan Pembelian Smartphone Merek iPhone Pada Generasi Z Di Kabupaten Karawang Deria, Monica Desy; Ratnasari, Ina
YUME : Journal of Management Vol 6, No 3 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i3.6204

Abstract

Hasil penelitian ini menunjukkan secara deskriptif bahwa variabel Brand Image, Hedonic Lifestyle dan Keputusan Pembelian berada pada kategori sangat baik. Berdasarkan hasil analisis verifikatif, koefisien korelasi antara Brand Image dan Hedonic Lifestyle memperoleh nilai sebesar 0,381 yang berarti keduanya memiliki tingkat korelasi yang rendah dan positif atau searah. Pengaruh parsial Brand Image terhadap Keputusan Pembelian memiliki nilai sebesar 8,5%, sedangkan pengaruh parsial Hedonic Lifestyle terhadap Keputusan Pembelian memiliki nilai sebesar 39,8%. Pengaruh simultan Brand Image dan Hedonic Lifestyle terhadap Keputusan Pembelian memiliki nilai sebesar 48,3% dan sisanya sebesar 51,7% dipengaruhi oleh variabel lain yang tidak diteliti.Kata Kunci: Brand Image; Hedonic Lifestyle; Keputusan Pembelian; Smartphone iPhone.
PREDIKSI TINGKAT FINANCIAL DISTRESS PERUSAHAAN BUMN KARYA DENGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI Abdillah, Arif; Ratnasari, Ina
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 1 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i1.3872

Abstract

Penelitian ini bertujuan untuk menilai kinerja keuangan beberapa perusahaan dan untuk mengetahui apakah terdapat indikasi kebangkrutan pada perusahaan dengan menggunakan analisis model Altman Z-Score, Springate dan Zmijewski, mencari model yang lebih akurat dan seberapa besar perbedaan akurasi dari ketiga model tersebut adalah. Penelitian ini bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah perusahaan BUMN Karya yang terdaftar di Bursa Efek Indonesia selama tahun 2015-2020. Sampel dalam penelitian ini berjumlah 4 perusahaan BUMN Karya yang terdaftar di Bursa Efek Indonesia selama tahun 2015-2020. Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling jenuh, yaitu pengambilan sampel menggunakan semua populasi tanpa pertimbangan tertentu. Hasil penelitian ini menunjukkan bahwa akurasi model dengan tingkat akurasi tertinggi adalah model Springate sebesar 100% dan kemudian Zmijeski dengan tingkat akurasi sebesar 20,9%. Selanjutnya model Altman dengan tingkat akurasi 16,6%.
How to Increase The Purchase of Local Fashion Brand on E-Commerce Platforms? Ratnasari, Ina; Muarif, Muhammad Akmal; Arnu, Anggi Pasca; Hannie, Hannie
Integrated Journal of Business and Economics (IJBE) Vol 8, No 1 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i1.799

Abstract

Progress of the fashion industry is growing very rapidly in the national industry. Erigo is one of the local fashion brands that are in demand by the public. Increasing of the fashion industry is matched by the progress of the digital world. Shopee is one of the e-commerce platforms that provides a special space for local fashion brands. This research uses quantitative methods with descriptive and verifiative approaches. The population in this study was the followers of the Shopee Erigo account using the Taro Yamane formula to determine the number of samples and found the results of 400 respondents. The sampling method used in this study was purposive sampling. This study used scale range analysis techniques and Partial Least Square Regression with tools by Smart PLS 4.0 software data. The results of this study showed a partial influence of Social Media Branding by 21.4%, Shopping Lifestyle by 56.5%, Fashion Involvement by 16.4% on Purchasing Decisions. The simultaneous influence of Social Media Branding, Shopping Lifestyle, Fashion Involvement on Purchasing Decisions has a value of 75.2% which is classified into the category of strong influence and 24.8% influenced by other factors that were not examined in this study.
Pengaruh Live Streaming dan Brand Ambassador Engagement terhadap Keputusan Pembelian Erigo: Studi Kasus Penggemar Grup Idola Jkt48 terhadap Produk Erigo di Karawang. Nur Fatihah, Syifa Kamila; Ratnasari, Ina
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.280

Abstract

This research study aims to examine the influence of live streaming and brand ambassador of idol group JKT48 on the purchasing decisions of Erigo’s product. On this era of digitalization marketing, brands image increasingly leverage interactive online methods and influential personalities to enchance their target market and lead customer behavior. As such live streaming providing a real time immersive and interactive shopping experience that creates a dynamic engaging platform for product presentation. Brand ambassador with their credibility and relatability that can reach the significantly impact customer perseptions and preferences, further leading purchace decisions. This research employs a quantitative employ with surveying questionnaire sample of JKT48’s fans that bought Erigo product to gather data impact from their engagement and live streaming with factors influence their purchasing decisions.
Pengaruh Live Streaming, Online Customer Review Dan Flash Sale Terhadap Keputusan Pembelian Produk Kosmetik Scarlett Whitening Di Tiktok Shop Febriyanti, Alviyani; Ratnasari, Ina
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10499159

Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. Online marketing has generally been carried out by companies and individuals, through the use of digital information technology such as social media in the form of Facebook, Instagram, TikTok and so on. This study describes how consumers make purchasing decisions on a Scarlett Whitening cosmetic product at the Tiktok Shop which is influenced by Live Streaming, Online Customer Reviews, and Flash Sale. The purpose of this study was to analyze the effect of Live Streaming, Online Customer Reviews, and Flash Sale on the Purchase Decision for Scarlett Whitening cosmetic products at the Tiktok Shop. This research uses quantitative methods through descriptive and verification approaches. The data collected was taken using a questionnaire that had been distributed and obtained using SPSS 21. Respondents in this study were 170 users of Scarlett Whitening cosmetic products at the Tiktok Shop. After the data has been collected, the data is processed using a descriptive method to find out the value of the independent variable, either one variable or more (indipendent) without making comparisons, or linking it with other variables. While the verification approach is used to test the theory by testing the hypothesis.
Pengaruh Flash Sale, Free Shipping Promotion Dan Online Customer Rating Terhadap Keputusan Pembelian Kalangan Generasi Z Pada Produk Beauty And Care Di Aplikasi Tokopedia Fauzan, Mohammad Fariz; Ratnasari, Ina
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10521741

Abstract

In this study focuses on analyzing the influence of flash sales, free shipping promotions and online customer ratings on purchasing decisions on the Tokopedia marketplace. Quantitative methods were used in carrying out this research along with descriptive and verification approaches. The primary data is in the form of a questionnaire, the purposive sampling technique is the technique in collecting data in this study. Gen Z people in Indonesia who have purchased beauty and care products on the Tokopedia application are an unlimited population in this study, then processed using the Cochran formula to determine a sample of 385. The success of this study used SPSS 26 and Microsoft Excel 2019. This research provides the fact that there is a partial significant relationship between Flash Sale worth 23.7%, Free Shipping Promotion worth 55.2% and Online Customer Rating worth 27.3% on Tokopedia Purchase Decision. Furthermore, there is the influence of the simultaneous relationship of Flash Sale, Free Shipping Promotion and Online Customer Rating to Tokopedia Purchase Decisions, with a simultaneous value contribution of 44.8% and other variables that are not part of this study as much as 55.2%.
Co-Authors Agustifa Zea Tazliqoh Alicia Prasasti, Fania Alifia, Putri Amaldin, Amalya Dwi Putri Ananto, Yashin Hilmy Arif Abdillah Arnu, Anggi Pasca Darmawan, Putra Abdi Deria, Monica Desy Edi Suswardji, Edi Eriadisvi, Elsha Fauzan, Mohammad Fariz Febriyanti, Alviyani Ghita Putri Aprilda Handoyo, Agus F Hannie, Hannie Herdani, Kinanti Putri Istijarno, Angga Aditiya KOSASIH KOSASIH, KOSASIH Millasyifa, Nadya Muarif, Muhammad Akmal Nugraha Nugraha Nur Fatihah, Syifa Kamila Nurdin, Ashilah Sakinah Nurhanifah, Afifa Nurmillah, Siti Najwa Nuruh Wahyuni, Nurul Okabrian, Soni Permana, Radifan Nugraha Rabhi Fathan Muhammad Rahmadhani, Dita Rasya, Nadhifa Rima Rozaana, Afifah Setiawati, Widya Shalsya, Nabilla Sholeha, Shely Sephya Sri Suartini Sutardiyanta, Ihwan Suwaebah Islamiyah Vanessa Gaffar Wahyu Santoso Widhi Ariyo Bimo Yasmin, Sarah Nabilah Zahra, Novia Syafa’a