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ANALISIS KEBIJAKAN PENDEKATAN TRANSDISIPLINER DALAM PENYELENGGARAAN TRIDHARMA PERGURUAN TINGGI PADA IAIN KENDARI Akib, Akib; Obaid, Moh. Yahya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11583

Abstract

Abstract This research aims to determine and analyze the philosophical study of the transdisciplinary scientific approach at IAIN Kendari, the form of implementation of the tridharma of transdisciplinary-based higher education at IAIN Kendari in education and teaching, research and community service. This research uses a qualitative approach with a case study type. Collecting research data through observation, interviews and documentation. The results of the research show 1) IAIN Kendari's transdisciplinary scientific philosophical studies have a very strong ontological, epistemological and axiological basis, becoming Smart Bee as a philosophical description of its science. In his study, Smart Bee means that lecturers are smart bees who try to make students into smart campus bees. However, on a large scale, the academic community still has different perceptions regarding transdisciplinary studies which is the vision of IAIN Kendari, 2). The IAIN Kendari academic community does not yet have a common perception and understanding of the transdisciplinary approach to the tridharma of education and teaching, especially in relation to the KKNI and MBKM-based transdisciplinary curriculum model. Especially the study materials and paradigms used in the study program curriculum, study material for courses in the study program, learning carried out by lecturers to apply transdisciplinarity in lecture classes including student assignments given by lecturers have fulfilled the transdisciplinary approach, 3). That in conducting research, the transdisciplinary approach as a study paradigm on research topics and studies, for both lecturers and students, is still very difficult to implement. This can be seen from searching documents for lecturers' research reports and scientific papers in published journals. It is recommended that there is a need for a guidebook on the Concept and Implementation of the Transdisciplinary Approach established at the Institute to serve as a guideline in implementing this approach for the entire IAIN Kendari academic community and the formation of a scientific consortium that can elaborate the transdisciplinary approach in various scientific studies, research and community service both as formal objects or material objects. Keywords: Policy Analysis, Transdisciplinary, Tridharma of Higher Education.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Harjoni, Harjoni; Akib, Akib; Utami, Eva Yuniarti; Nuraeni, Nunur; Latifah, Latifah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13958

Abstract

Perkembangan dunia usaha yang dinamis dan penuh persaingan menuntut perusahaan untuk melakukan perubahan orientasi terhadap cara mereka mengeluarkan produk, mempertahankan produknya, menarik konsumen, dan menangani pesaing. Salah satu hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menarik pelanggan dan dapat mempertahankan pelanggan tersebut. Sekarang ini banyak perusahaan atau organisasi yang telah mengakui pentingnya berorientasi pada pelanggan dalam semua kegiatan pemasaran. Penelitian kuantitatif digunakan untuk meneliti pada populasi atau sampel tertentu. penelitian ini bertujuan untuk mengetahui analisis faktor-faktor yang mempengaruhi kepuasan pelanggan dan loyalitas pelanggan. Teknik pengambilan sampel pada penelitian kuantitatif dilakukan dengan cara random, pengumpulan data menggunakan instrumen penelitian, analisis data bersifat statistik dengan tujuan untuk menguji hipotesis yang telah ditetapkan. Populasi dalam penelitian ini adalah konsumen atau pelanggan yang tersebar di Indonesia. Tehnik pengumpulan data yang digunakan melibatkan pengiriman kuesioner yang telah menerima 200 tanggapan responden dan metode analisisnya menggunakan software SPSS. Hasil penelitian ini telah menemukan bahwa kualitas produk dan brand image berpengaruh terhadap kepuasan dan loyalitas pelanggan. Kata Kunci: Kualitas Produk, Brand Image, Kepuasan dan Loyalitas Pelanggan