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Alex Darmawan, Alex
Unknown Affiliation
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Fungsi, Makna, dan Nilai Budaya Adat Makan Lamang pada Pesta Pernikahan di Kenagarian Sungai Talang Kabupaten Lima Puluh Kota Ivanka, Tia; Usman, Fajri; Darmawan, Alex
Puitika Vol 20, No 1 (2024)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.v20i1.578

Abstract

This research is based on the implementation of the custom of eating lamang which is often carried out at weddings and cannot be separated from the traditions in the Kenagarian Sungai Talang community, Lima puluh Kota Regency. This research aims to =ind out the function, meaning and cultural values found in the custom of eating lamang at weddings in Kenagarian Sungai Talang. Research methods and techniques are divided into three stages, namely: data provision stage, data analysis stage, and data analysis results presentation stage. At the data provision stage, the listening method and the pro=icient method were used. The basic technique used in the listen method is the tapping technique and the advanced techniques are the skillful listening and note taking technique. At the data analysis stage, the referential equivalent method and the translational equivalent method were used. The basic technique used is the technique of selecting the determining elements and the advanced technique used is the contrasting comparison technique. Furthermore, in presenting the results of data analysis, the method used is an informal presentation method. The results of this research show that the traditional lamang eating procession contains functions, meanings and cultural values of the language in it
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN MR. BRO BARBERSHOP Darmawan, Alex; Cholid, Idham
Publikasi Riset Mahasiswa Manajemen Vol 5 No 2 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v5i2.7509

Abstract

Tujuan penelitian ini adalah (1) untuk mengetahui apakah kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada MR. BRO BARBERSHOP secara parsial. (2) Untuk mengetahui apakah harga berpengaruh terhadap kepuasan pelanggan pada MR. BRO BARBERSHOP secara parsial. (3) Untuk mengetahui apakah kualitas pelayanan dan harga terhadap kepuasan pelanggan pada MR. BRO BARBERSHOP secara simultan. Penelitian ini menggunakan metode Roscoe dan dengan bantuan software SOSS23. Hasil penelitian ini menunjukkan bahwa uji parsial (uji-t) variabel kualitas pelayanan (X1) dan variabel harga (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Uji simultan (uji-f) membuktikan bahwa variabel independen yaitu variabel kualitas pelayanan (X1) dan variabel harga (X2 berpengaruh terhadap variabel dependen yang berupa kepuasan pelanggan (Y)
Co-Authors Fajri Usman Ivanka, Tia Wiwik Handayani