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All Journal Jurnal Sosio Ekonomika Bisnis Equator Journal of Management and Entrepreneurship Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Tata Sejuta STIA Mataram MANDAR: Management Development and Applied Research Journal JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS SWARNA Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Social and Education (INJOSEDU)
Magdalena Depriyani
Politeknik Negeri Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN INCREASING SALES OF LOCAL PRODUCTS Magdalena Depriyani; Al-Amin Al-Amin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/t0v5qz56

Abstract

This study aims to determine the Effectiveness of Social Media Marketing in Increasing Local Product Sales. The research method in this study uses a descriptive qualitative approach. The research subject: 10 MSME actors engaged in the food, handicrafts, and fashion sectors. Data collection techniques: in-depth interviews, observation of the use of social media accounts (Instagram, TikTok, Facebook), and documentation of posts or advertisements. The results of this study show that social media marketing has proven to be effective in increasing sales of local products through increasing engagement, sales conversion, and expanding consumer reach. Social media provides an excellent opportunity for MSMEs to promote products cost-effectively but with a broad impact.
Co-Authors Adiyath Randy Yudi Mamase Al-Amin Al-Amin Al-Amin Aryani, Vera Asri Hidayati Asri Hidayati, Asri Lubis, Laila Nurfitrah Meisari, Winda Chelsea Prestoroika, Era RR. Ella Evrita Hestiandari Sari, Eka Mustika Sari, Ika Lusiana Siallagan, Debbie Yuari Sulaiman Sulistiani, Indah Trimawarni, Andjani Yudimamase, Adiyath Randi