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All Journal Jurnal Sosio Ekonomika Bisnis Equator Journal of Management and Entrepreneurship Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Tata Sejuta STIA Mataram MANDAR: Management Development and Applied Research Journal JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS SWARNA Eduvest - Journal of Universal Studies Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Social and Education (INJOSEDU)
Magdalena Depriyani
Politeknik Negeri Pontianak
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN INCREASING SALES OF LOCAL PRODUCTS Depriyani, Magdalena; Al-Amin, Al-Amin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/t0v5qz56

Abstract

This study aims to determine the Effectiveness of Social Media Marketing in Increasing Local Product Sales. The research method in this study uses a descriptive qualitative approach. The research subject: 10 MSME actors engaged in the food, handicrafts, and fashion sectors. Data collection techniques: in-depth interviews, observation of the use of social media accounts (Instagram, TikTok, Facebook), and documentation of posts or advertisements. The results of this study show that social media marketing has proven to be effective in increasing sales of local products through increasing engagement, sales conversion, and expanding consumer reach. Social media provides an excellent opportunity for MSMEs to promote products cost-effectively but with a broad impact.
THE INFLUENCE OF SOCIAL MEDIA ON INTERACTION PATTERNS AMONG TEENAGERS Indah Sulistiani; Sulaiman; Magdalena Depriyani; Al-Amin
INJOSEDU: International Journal of Social and Education Vol. 2 No. 2 (2025): FEBRUARY
Publisher : Adisam Publisher

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Abstract

Social media has revolutionized interaction patterns among teenagers, providing them with new opportunities to communicate and share experiences like never before. However, an important issue that arises is how intensive use of social media affects mental health and the development of social skills. The tendency to spend excessive time online can reduce opportunities for in-person interactions that are important for social and cognitive learning. The lack of face-to-face contact can hinder adolescents in developing empathy and non-verbal communication skills. Furthermore, constant social comparison and the search for online validation can trigger psychological distress, including self-esteem issues and anxiety. The research method in this study uses literature research method. The results show that social media provides ample opportunities for adolescents to connect socially, explore identity, and participate in online communities. However, adolescents' use of social media also poses significant challenges. In particular, findings suggest a correlation between intensive social media use and an increased risk of mental health problems such as depression and anxiety, as well as a reduction in face-to-face interactions that may affect the development of healthy social and emotional skills.
Co-Authors Adiyath Randy Yudi Mamase Al-Amin Al-Amin, Al-Amin Aryani, Vera Asri Hidayati Asri Hidayati, Asri Lubis, Laila Nurfitrah Meisari, Winda Chelsea Prestoroika, Era RR. Ella Evrita Hestiandari Sari, Eka Mustika Sari, Ika Lusiana Siallagan, Debbie Yuari Sulaiman Sulistiani, Indah Trimawarni, Andjani Verdico Arief Yudimamase, Adiyath Randi