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Alexander Alexander, Alexander
Bina Nusantara University
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Journal : Jurnal Pengabdian kepada Masyarakat

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PENERAPAN PEMASARAN DIGITAL PADA SWEES KOPI TIAM Fendy Cuandra; Alexander, Alexander
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i2.8121

Abstract

Micro, Small and Medium Enterprises or MSMEs are a sector that produces services and products that are directly connected to the community in their buying and selling activities. Swees Kopi Tiam is one of the MSMEs in Batam City which was founded in 1998 and is now located at Nagoya City Walk block B no 1. Swees operates in the food and beverage sector which is famous for its Epok-Epok Curry with 3 types of flavors, namely Chicken, Sardine , and Taro. The methods used in this service are observation and interview methods. Since the beginning of its operations, Swees has never done digital marketing, so for this service an Instagram account and menu were created that can build the partner's image in the community
Co-Authors Abidin Pakpahan, Zainal Akbar , Habibullah Ameliza, Kiki Andy Andy Anggraeni, Rr Dian Aprianty, Henny ARI KURNIAWAN Arum Setiawan Br. Ginting, Litka Tiadoraria BUDI TJAHJONO Cahyono, Yoyok Chong, Gisella Cuandra, Fendy Dani , Rahiman Dewi, Shinta Elvi Sunarsih Erlina Erlina Feri Wongso, Feri Firmansyah, Gerry Firmansyah, M. Rozak Fran, Fransiskus Francisco, Leo H.B.A Jayawardana Hadi, Nico Herijawati, Etty Hernawan, Eso Jeslin, Jeslin Julyanto, Julyanto Jumadiah Wardati Kadafi, M. Amin Kiki Baringin, David Lady, Lady Maharani, Lila Mareny , Riada Mareny, Riada Mazdalifah, Nur Michell Lagiqna Mulyo Widodo, Agung Nabila, Efa Ayu Nilamsari Kusumastuti Nimatul Mamuriyah Novitrie, Ayu Nurmala Nurmala Pebrianti, Denny Pontan, Darmawan Pranata, Yuvaldo Dimas Priyowidodo, Agustinus Puspa Rini, Yanti Putri, Elise Rustandi, Jeffrey Sabariman Sabariman Sanbella, Lunatari Sentoso, Antony Siahaan, Nimrot Sihombing, Eka Silaswara, Diana Soetiyono, Agus Sonata, Vivi Sugianta Ovinus Ginting Susanti, Metta Sutisna, Nana Sutrisna Sutrisna Trinurfa Yuliadi, Erizka Wella, Wella Wi, Peng yusbardini, yusbardini