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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Dinamika Journal of Student Research Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Manajemen Keuangan Syariah Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal of Management and Social Sciences Jurnal Kajian Dan Penalaran Ilmu Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Research Student Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pajak dan Analisis Ekonomi Syariah Bisnis, Jasa dan Keuangan
Agustina Mutia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

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Pengaruh Persepsi Kemudahan, Persepsi Manfaat dan Persepsi Resiko Terhadap Keputusan Penggunaan E-Wallet Pada Mahasiswa di Kota Jambi Adinda Kirana; Agustina Mutia; Refky Fielnanda
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.442

Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness and perceived risks on the decision to use e-wallets among students in Jambi City. This research is a quantitative research, collecting data using questionnaires and questionnaires. The sample of this research is students who are in the city of Jambi, totaling 100 people. The results of this study show that the variables Perceived Ease of Use, Perceived Usefulness and Perceived Risk simultaneously influence the decision to use e-wallet. This result can be proven from the simultaneous f test value with a significance value of 0.000 <0.05 which means significant, the (partial) t-test results on the Perceived Ease of Use variable show that Perceived Ease of Use (X1) has a significant effect on the decision to use e-wallet, this is indicated by the t count > t table of 5,992 > 1.966 with a significance value of 0.000 < 0.05, the t-test results (partial) on the Perceived Usefulness variable show that Perceived Usefulness (X2) has a significant effect on the decision to use e- wallet, this is indicated by the t count > t table of 10,462 > 1.966 with a significance value of 0.000 <0.05 and the results of the t-test (partial) on the Perceived Risk variable show that Perceived Risk (X3) has a significant effect on the decision to use e-wallets, this is indicated by the value of t count > t table of 6,623 > 1.966 with a significance value of 0.000 < 0.05. And the R Square value is 0.642 or 64,2% which indicates that the independent variables have an influence of 64.2% on the use decision variable (Y).
Pengaruh Penerapan Etika Bisnis Islam Terhadap Loyalitas Pelanggan dengan Kepuasansebagai Variabel Intervening Pada Pedagang di Pasar Tradisional Kelurahan Sengeti Kurnia Sari Rahma; Agustina Mutia; Awal Habibah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.585

Abstract

Islamic business ethics in trading activities is very important so as not to take actions that deviate from Islamic teachings. In the business world, competition among fellow traders to maintain customer satisfaction and loyalty is a natural thing, if you look positively at business competitors not as a threat but as a motivation to move forward. The objectives of this study are 1) to determine the direct effect of the application of Islamic business ethics on customer loyalty, 2) to determine the direct effect of the application of Islamic business ethics on customer satisfaction, 3) to determine the direct effect of satisfaction on customer loyalty, 4) to determine indirectly the application of Islamic business ethics on customer loyalty through satisfaction.The method used in this research is a quantitative method using path analysis with a sample respondent of 97 respondents. This analysis is used to see the direct and indirect effects between variables, the results of this study indicate that 1) directly Islamic business ethics has a positive and significant effect on customer loyalty, 2) directly Islamic business ethics has a positive and significant effect on customer satisfaction, 3) directly customer satisfaction has a positive and significant effect on customer loyalty, 4) indirectly Islamic business ethics has no positive and significant effect on customer loyalty through satisfaction. As for after the application of Islamic business ethics by traders, there is a separate satisfaction in customers that creates customer loyalty, namely by deciding to buy from traders, customers make repeat purchases and recommend to others, although there is still one customer who has not recommended to others. so it can be concluded that Islamic business ethics applied by traders have been able to maintain customer satisfaction and loyalty in Sengeti Market.
Analisis Strategi Pemasaran Islam Dalam Meningkatkan Penjualan: (Studi pada Toko Qolbi Muaro Jambi) Nurvaizah Nurvaizah; Agustina Mutia; Solichah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 2 (2024): April : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i2.731

Abstract

Marketing strategy is something that is very important and has an influence on a business or enterprise. Competition in the business world is currently growing very rapidly, companies are required to take strategic steps to be able to compete under any conditions. Apart from the demands of competing, companies are also required to have advantages that can differentiate one company from another. According to sharia principles, marketing activities must be carried out or based on the spirit of worshiping Allah Swt, trying as much as possible for the common welfare, not for group interests, let alone personal interests. This research aims to describe the analysis of Islamic marketing strategies in increasing sales at the Qolbi Muaro Jambi Shop. Data collection techniques used interview and documentation methods from 25 respondents consisting of shop owners, employees and consumers of the Qolbi Shop. This research uses qualitative methods for primary and secondary data. The results of this research can be concluded that the analysis of Islamic marketing strategies to increase sales at the Qolbi Muaro Jambi Store has been carried out according to sharia. The marketing strategy carried out by Toko Qolbi Muaro Jambi uses sharia marketing strategy, namely segmentation, targeting and positioning.
Co-Authors A. Tarmizi AA Sudharmawan, AA Achyat Budianto Adinda Kirana Agusriandi, Agusriandi Ahmad Syahrizal Ahmad Syukron Prasaja Ambok Pangiuk Arsa Arsa Awal Habibah Baso Agus Salim Dandi Palaguna Darni Krisnawati Lase Dewi Fitriyana Dhafi Ammar Junaidi Elza Berta Salsabila Emi Eriyani Eri Nofriza Erwin Saputra Siregar Fauzan Ramli Ferry Saputra Tanjung Fika Nadila G.W.I. Awal Habibah Habriyanto Habriyanto Hansen Rusliani Khairiyani Kurnia Sari Rahma Lady Ragia Alfa Lidya Anggraeni M. Nazori M.Firmansyah Meisha Nabilla Putri Melita Yuniza Mistiani Mistiani Mohammad Orinaldi Mohd Jaker Muhamaad Rizki Muhammad Irham Muhammad Ismail MUHAMMAD SUBHAN Nazori Majid Neneng Sudharyati Nuri Auliya Nurvaizah Nurvaizah Priska Yunita Putriana, Marissa Refky Fielnanda Resi Sutriani Retno Bulan Salsabilah Rezky Maulana Akbar Rika Hubbina Rohana Rohana Saprianto Saprianto Siraj Aiqan Zhorifi Siti Sahra Wati Solichah Sucika Safitri Sucipto Sucipto Sucipto Syahril Ahmad Tuty Alawiyah Via Ullya Syafitri Victor Diwantara Wati, Siti Sahara