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Journal : kawanad

Meningkatkan Branding Kain Tenun Songket Khas Desa Mandi Angin Inderalaya Selatan Ogan Ilir Diany Putri Pratiwi; M Febrianza; Ade Indra Chaniago
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i2.55

Abstract

Indonesia has a variety of cultures. One of the cultures of Indonesia is Songket woven fabric. Songket woven cloth is a traditional cloth originating from the island of Sumatera. Songket Palembang is one of the cultures from South Sumatera which has been designated as an intangible cultural heritage of Indonesia in 2013 by the ministry of education and culture. Palembang songket woven fabric is a culture that is used in a variety of certain traditional activities, such as weddings. This paper aims to increase knowledge and improve the branding of songket woven fabrics mainly in Mandi Angin village, South Inderalaya District, Ogan Ilir Regency. The method used in this paper is a descriptive method with the main data collection of the author in this paper obtained through direct observation or observation in the field, interviews conducted by recording the results of interviews or by using a voice recorder to informant and documentation by taking photos related to writing in the field. The result of the paper is to improve the branding of the songket woven fabric of Mandi Angin Village, as a characteristic of Mandi Angin Village, South Inderalaya District, Ogan Ilir Regency
Pertumbuhan Ekonomi dan Lapangan Kerja Layak: Optimalisasi Social Media Marketing Tata Rias Desa Perajin Diany Putri Pratiwi; Junior Zamrud Pahalmas; Karerek; Marleni; Trecy Austin
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i2.131

Abstract

Having a job does not guarantee the ability to get out of the clutches of poverty. A persistent lack of decent work opportunities, inadequate investment and low consumption lead to an erosion of the fundamental social contract that forms the basis of a democratic society: Putting job creation at the center of economic policy-making and development plans, will not only generate decent work opportunities but also stronger growth, and can reduce poverty. This is a positive circle that is good for the economy and for society and encourages sustainable development. Indonesia has made a very strong commitment to achieving decent work and is playing an important role in ensuring that employment and workforce issues are included in the Sustainable Development Goals (SDGs). The importance of decent work in achieving sustainable development is highlighted by its aim to promote sustainable economic growth, productive employment opportunities and decent work for all. Social media marketing is a form of digital marketing that uses social media to market business products or services through the platforms provided by the media. Today social media is media that cannot be separated in everyday life. This is related to the cosmetology business that the author introduces in community service in Desa Perajin.
Meningkatkan Branding Kain Tenun Songket Khas Desa Mandi Angin Inderalaya Selatan Ogan Ilir Pratiwi, Diany Putri; Febrianza, M; Chaniago, Ade Indra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i2.55

Abstract

Indonesia has a variety of cultures. One of the cultures of Indonesia is Songket woven fabric. Songket woven cloth is a traditional cloth originating from the island of Sumatera. Songket Palembang is one of the cultures from South Sumatera which has been designated as an intangible cultural heritage of Indonesia in 2013 by the ministry of education and culture. Palembang songket woven fabric is a culture that is used in a variety of certain traditional activities, such as weddings. This paper aims to increase knowledge and improve the branding of songket woven fabrics mainly in Mandi Angin village, South Inderalaya District, Ogan Ilir Regency. The method used in this paper is a descriptive method with the main data collection of the author in this paper obtained through direct observation or observation in the field, interviews conducted by recording the results of interviews or by using a voice recorder to informant and documentation by taking photos related to writing in the field. The result of the paper is to improve the branding of the songket woven fabric of Mandi Angin Village, as a characteristic of Mandi Angin Village, South Inderalaya District, Ogan Ilir Regency
Pertumbuhan Ekonomi dan Lapangan Kerja Layak: Optimalisasi Social Media Marketing Tata Rias Desa Perajin Pratiwi, Diany Putri; Pahalmas, Junior Zamrud; Karerek; Marleni; Trecy Austin
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i2.131

Abstract

Having a job does not guarantee the ability to get out of the clutches of poverty. A persistent lack of decent work opportunities, inadequate investment and low consumption lead to an erosion of the fundamental social contract that forms the basis of a democratic society: Putting job creation at the center of economic policy-making and development plans, will not only generate decent work opportunities but also stronger growth, and can reduce poverty. This is a positive circle that is good for the economy and for society and encourages sustainable development. Indonesia has made a very strong commitment to achieving decent work and is playing an important role in ensuring that employment and workforce issues are included in the Sustainable Development Goals (SDGs). The importance of decent work in achieving sustainable development is highlighted by its aim to promote sustainable economic growth, productive employment opportunities and decent work for all. Social media marketing is a form of digital marketing that uses social media to market business products or services through the platforms provided by the media. Today social media is media that cannot be separated in everyday life. This is related to the cosmetology business that the author introduces in community service in Desa Perajin.