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Reni Marlina
STAI Siliwangi Bandung
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Journal : journal of innovation and computer science

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The Role of E-Commerce Technology for Entrepreneurial Success Marlina, Reni; Bahri, Efri Syamsul
Journal of Innovation and Computer Science Vol. 1 No. 1 (2024): Journal of Innovation and Computer Science
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/jics.v1i1.60

Abstract

E-commerce has become essential for entrepreneurs to expand market access, increase operational efficiency, and reduce business costs. This study aims to analyze the role of e-commerce technology in increasing the success of entrepreneurs through a qualitative approach and literature study. The results of this study indicate that the role of e-commerce technology includes facilitating product innovation, personalizing services, and collecting more effective customer data. E-commerce technology also contributes to business competitiveness at the global level. In addition, the success of e-commerce adoption by entrepreneurs is determined by the readiness of digital competence and support from the government and various parties, including training and incentives. Entrepreneurs must optimize e-commerce technology to create added value and achieve sustainable business growth.
Co-Authors Adiningsih, Neni Utami Agus Mulyanto Bahri, Efri Syamsul Dadang D Dadang Dadang Ela, Elis Elis Ela Susila Endang Komara Erni Furwanti Erni Furwanti Erry Hendriawan Erry Hendriawan Erry Hendriawan Erry Hendriawan Hadian, Mohamad Heri Hendi Fauzi Hendro Wibowo IdaTejawiani Iin Indra Nuraeni Iin Indra Nuraeni Iin Indra Nuraeni Iin Indra Nuraeni Iin Indra Nuraeni Ikka Kartika Lilis Sakuroh Lilis Sakuroh Lilis Sakuroh Mohamad Heri Hadian Mohamad Heri Hadian Nandang Koswara Neni Utami Adiningsih Neni Utami Adiningsih Neni Utami Adiningsih Nuraeni, Iin Indra Prasetyo, Yoyok Riska Irnawati Riska Irnawati Rita Sulastini Saadah, Endah Saefullah, Selvia Saefullah, Selvia Ru’yatus Sakuroh, Lilis Selvia Ruyatus Saefullah Selvia Ruyatus Saefullah Selvia Saefullah Sun Sun Pradana Yogaswara Sunsun Pradana Yogaswara Suparman Suryana Sumantri Tio, Lina Wiharjo, Suyadi Murdi Wiwin Awaliyah Wiwin Awaliyah Wiwin Awaliyah Yanti Krismayanti Yosi Oktri Yosi Oktri