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All Journal International Journal of Social and Management Studies (IJOSMAS) JPM: JURNAL PENGABDIAN MASYARAKAT Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Sistem Informasi Akuntansi Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmu Manajemen & Ekonomika Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economics and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Madani: Multidisciplinary Scientific Journal Justika : Jurnal Sistem Informasi Akuntansi Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat JPMAS : Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Portofolio: Jurnal Manajemen dan Bisnis Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Research Jurnal Pengabdian Kepada Masyarakat Indonesia ABDINE :Jurnal Pengabdian Masyarakat
Siti Mabrur Rachmah
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bimbingan Belajar LPR Siti Mabrur Rachmah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6850

Abstract

The purpose of this study is to analyze the effect of service quality on customer satisfaction at LPR Course. This research adopts a quantitative approach, utilizing primary data collected from customers or students of the LPR Course as the sample. The data were gathered using a saturation sampling technique, involving 20 respondents. The study employs simple regression analysis to examine the relationship between service quality and customer satisfaction. The findings reveal that service quality has a significant and positive effect on customer satisfaction at LPR Course.
Pengaruh Pengalaman Pengguna dan Persepsi Harga terhadap Kepuasan Pelanggan pada Pengguna Layanan Streaming Netflix di Bekasi Tia Ardiani; Siti Mabrur Rachmah; Nurhayati S
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6762

Abstract

Amid the intense competition in the streaming service industry, Netflix has become one of the most popular platforms both globally and in Indonesia. The success of a platform is determined not only by the number of users but also by its ability to maintain customer satisfaction. This study aimed to analyze the effect of user experience and price perception on customer satisfaction among Netflix streaming service users in Bekasi. This research employed a quantitative approach using a survey method through the distribution of questionnaires to respondents who met the research criteria. The data were analyzed using SPSS software through data quality tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination test. The results showed that user experience and price perception had a positive and significant effect on customer satisfaction. The coefficient of determination indicated that user experience and price perception contributed 76.3% to customer satisfaction, while the remaining 23.7% was influenced by other factors beyond the scope of this study. These findings imply that Netflix can maintain its competitiveness in the Video-on-Demand (VoD) industry by integrating an excellent user experience with rational pricing strategies for customers in Bekasi.
The Influence of Location on the Decision to Buy Mixue Products in Greater Jakarta Siti Mabrur Rachmah; Taufik Akbar
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 2 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.2026

Abstract

This study aims to determine the influence of location on the purchase decision of Mixue products in the Greater Jakarta area, with a specific focus on the Tangerang region. A quantitative research approach was employed using primary data collected from 40 Mixue consumers through accidental sampling techniques. Data were analyzed using simple linear regression analysis, supported by classical assumption tests including normality, heteroscedasticity, autocorrelation, and multicollinearity tests, all processed using SPSS software. The findings reveal that location has a positive and significant effect on purchase decisions, with a regression coefficient of 0.671 and a significance level of 0.000 (p < 0.05). The coefficient of determination (R-Square) of 0.725 indicates that location alone explains 72.5% of the variance in purchase decisions, while the remaining 27.5% is influenced by other factors not examined in this study. Respondent profiles show that the majority of Mixue consumers in Tangerang are young females aged 21–30 years, with housewives constituting the largest occupational group. These findings underscore the critical importance of strategic location selection in driving consumer purchasing behavior, particularly in the competitive contemporary beverage industry. The study provides valuable practical implications for business practitioners and franchise partners in selecting optimal locations to maximize sales and market penetration. However, future research is encouraged to expand the sample size and incorporate additional variables such as price, product quality, promotion, and brand image to gain a more comprehensive understanding of purchase determinants.
PENGARUH WORK-LIFE BALANCE DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA DIVISI PEMASARAN CV BERLIAN INTI CAHAYA Faisal Bahri; Siti Mabrur Rachmah; Nurhayati S
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3190

Abstract

Dalam era persaingan bisnis yang semakin ketat, kinerja karyawan menjadi faktor penting bagi keberlangsungan perusahaan, termasuk bagi perusahaan skala menengah yang bergerak di bidang distribusi seperti CV Berlian Inti Cahaya. Tuntutan pekerjaan dan target penjualan yang tinggi berpotensi menimbulkan tekanan kerja yang memengaruhi work-life balance serta kepuasan kerja karyawan, sehingga pada akhirnya dapat berdampak pada kinerja perusahaan secara keseluruhan. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan kepuasan kerja terhadap kinerja karyawan pada Divisi Pemasaran CV Berlian Inti Cahaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner berskala Likert kepada 31 karyawan sebagai sampel jenuh. Data dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji T, uji F, dan uji koefisien determinasi dengan bantuan SPSS Statistics 24. Hasil penelitian menunjukkan bahwa work-life balance secara parsial tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 24,4%, sedangkan sisanya sebesar 75,6% dipengaruhi oleh faktor lain di luar model penelitian ini. Temuan ini mengindikasikan bahwa manajemen perusahaan perlu memprioritaskan peningkatan kepuasan kerja sebagai strategi utama dalam meningkatkan kinerja karyawan divisi pemasaran.
Co-Authors Amelia Rahma Putri Avriany Azahra, Diah Denny Erica Devi Havivah Diah Azahra Edi Purwanto Elmira Siska Elvira, Lela Ervira, Lela Faisal Bahri Finarsih Septria Lela Elvira Lela Ervira LLestari, Nurlaela Eva Puji Mareta Nurul Fitri Mildawati, Nonong Nur Rahmawati, Desy Nurhayati S. Nurlaela Eva Puji Lestari Ramadila, Dina Rio Sebastian, Dante Taufik Akbar Tia Ardiani Vina Islami Wulandary, Vivia Yunita Alifia Zahra