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Yusrita
Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Sumatera Utara, Indonesia
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Factors Affecting Employee Performance a Study on the Langsa City Pamong Praja and Wilayatul Hisbah Police Unit Azura, Aya Shofia; Repina Simamora, Fitryani Melfa; Afrah, Pheby; Lusida, Novi Mutia; Ritonga, Ali Ibrahim; Yusrita, Yusrita
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.689

Abstract

This study aims to identify and analyze factors that affect employee performance in the Pamong Praja Police Unit (Satpol PP) and Wilayatul Hisbah (WH) Langsa City. Using a quantitative approach with a descriptive design, data was collected through a questionnaire distributed to 100 employees. The results showed that employee competence, work motivation, work discipline, leadership, organizational culture, and community support significantly affected employee performance, with an R² of 0.78. The average score for each factor was 4.2 (competence), 4.0 (motivation), 4.1 (discipline), 4.3 (leadership), 3.9 (organizational culture), and 4.1 (community support). This study found that investment in competency training, motivation development, and positive organizational culture improvement is essential to improve employee performance. In addition, community support also plays an important role in facilitating employee duties. This finding is expected to be a reference for management in formulating effective strategies to improve employee performance, so that public services in Langsa City can be improved as a whole.
Pengaruh Disiplin Kerja dan Perilaku Kerja Terhadap Kinerja Karyawan pada PTPN 1 Regional 1 Tanjung Morawa Huzaini, Rofiqoh; Wahyuni, Neni Sri; Yusrita, Yusrita; Julkarnain, Julkarnain
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.6085

Abstract

This study aims to determine partially and simultaneously the effect of work discipline and work behavior on employee performance at PTPN 1 Regional 1 Tanjung Morawa. This research method is quantitative. Data was collected through direct interviews and the distribution of questionnaires. The population consists of 222 employees, and the sampling technique is the Slovin formula with a standard error of 10%, so that the sample obtained is 69 people. This data analysis is a multiple linear regression analysis tested through SPSS. Based on the test results and analysis obtained, namely simultaneously, there is a positive and significant influence of work discipline and work behavior on employee performance at PTPN 1 Regional 1 Tanjung Morawa. Then, work discipline and work behavior each have a positive and significant effect on employee performance at PTPN 1 Regional 1 Tanjung Morawa.
Penerapan Strategi Ekonomi Sirkular pada UMKM Katering di Kecamatan Medan Johor: Solusi untuk Pengurangan Limbah Makanan dan Peningkatan Keberlanjutan Bisnis Yusrita, Yusrita; Pangestu, Angga; Farizal, Ryan
JSI: Jurnal Saudagar Indonesia Vol 4, No 1 (2025): Vol 4, No 1 (2025): Edisi Mei 2025
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v4i1.2441

Abstract

Catering SMEs play a crucial role in supporting the national economy, particularly in the culinary sector. However, this sector faces environmental challenges, especially in waste management and resource efficiency. The concept of a circular economy offers an effective solution to address these challenges by extending product life cycles and reducing waste. This study aims to analyze the implementation of circular economy practices in catering SMEs in Medan Johor District. The method used is a case study with data collection through interviews, observations, and document analysis. The results show that most SMEs have adopted environmentally friendly measures such as the use of sustainable raw materials and organic waste composting. However, challenges such as limited capital and knowledge remain significant obstacles. Government policy support and collaboration with private entities can accelerate the implementation of a circular economy in this sector
Pengaruh Pelatihan dan Pengembangan Sumber Daya Manusia (SDM) terhadap Kinerja Pegawai PT Perkebunan Nusantara II Kebun Patumbak Firmansyah, Ridho; Yusrita, Yusrita; Nasution, Ismail
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 2 (2024): NOVEMBER
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i2.11086

Abstract

The formulation of the problem in this study is whether there is an influence of training and human resource development on employee performance, both partially and simultaneously. The purpose of this study is to determine the influence of training and human resource development on employee performance, both partially and simultaneously. The population of this study was 34 people and the sample in this study was 34 people using saturated sampling. The data source for this study uses primary data, namely sources recorded directly by researchers through questionnaires and interviews regarding problems related to training and human resource development on employee performance. The data analysis technique used is multiple linear regression. The results of the study indicate that training has a positive and significant effect on employee performance, human resource development has a positive and significant effect on employee performance. Training and human resource development has a positive and significant effect on employee performance.
Women's Entrepreneurship Model in the Koperasi Medan Tuntungan, Ladang Bambu, Sumatera Utara: Pengabdian Hasrita Lubis; Ismail, Shafinar; Rahayu, Sri; Yusrita; Triastuti Kurnianingsih, Heny; Nasrullah; Muliati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.579

Abstract

Entrepreneurship Women who joined the organization of the Medan Tuntungan Micro, Small Medium Enterprises Producer Cooperative (UMKM) in Baru Subdistrict, Ladang Bambu Village, Tuntungan District, Medan City, Sumatra; this cooperative houses 53 female MSME members consisting of homemakers and teenagers. He was aged 21 years to 60 years. The members of this cooperative have 152 Micro, Small, and Medium Enterprises (UMKM) units with 42 types of businesses. This research uses a qualitative and quantitative approach with a focus on case studies to gain an in-depth understanding of the women's entrepreneurship model through the Medan Tuntungan Cooperative in Baru Village, Ladang Bambu Village, Medan Tuntungan District, Medan City, North Sumatra. In this article, we will discuss three business units as start-ups, namely the tape business group unit, sweet potato chips, and dry cakes. The raw material for tapai (pai tape) will then be written on an ongoing basis for other business units as a community service activity by the Faculty of Business Economics at the Islamic University of North Sumatra in collaboration with the Study Center of Universiti Teknologi Mara Malaysia. Community service is carried out for MSME groups in the areas of knowledge, skills, and behaviour in marketing, bookkeeping, Marketing, and business networking.
Pengaruh Keterampilan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PTPN I Regional I Tanjung Morawa Lestari, Ade Septia Putri; Yusrita, Yusrita; Nasution, Ismail
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6571

Abstract

Efektivitas digital marketing dalam strategi pemasaran pada penerimaan peserta didik baru di Yayasan Pendidikan Islam Haji Masri Darul Ilmi Murni tahun ajaran 2023–2024 Huda, Ismi Nur; Yusrita, Yusrita; Elny, Sri
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.797

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap strategi pemasaran serta dampaknya terhadap penerimaan peserta didik baru (PPDB) pada Yayasan Pendidikan Islam Haji Masri Darul Ilmi Murni. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Partial Least Square (PLS). Populasi dalam penelitian ini yaitu orang tua peserta didik baru pada tahun ajaran yang saat ini dijalani yaitu tahun ajaran 2023-2024 sebanyak 200 orang. Dalam penelitian ini, teknik pengambilan sampel menggunakan rumus Slovin dengan metode Purposive Sampling. Jadi, jumlah sampel yang diperlukan adalah 133 responden. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap strategi pemasaran, dan strategi pemasaran juga berpengaruh positif serta signifikan terhadap peningkatan jumlah peserta didik baru. Selain itu, digital marketing juga berpengaruh secara tidak langsung terhadap penerimaan peserta didik baru melalui strategi pemasaran sebagai variabel intervening.
The Effect of Compensation, Job Satisfaction and Work Ability on Employee Performance at the East Medan Pratama Tax Service Office Simbolon, Elfrida; Sitompul, Argado Vrits; Ansari, Febri; Manullang, Oyong Liza; Safrida, Safrida; Yusrita, Yusrita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i3.8635

Abstract

This study aims to determine the effect of compensation, job satisfaction and work ability partially and simultaneously on the performance of employees work in the Kantor Pelayanan Pajak Pratama Medan Timur. Population of 95 people, and a study sample of 93 people. The data analysis technique used is multiple regression analysis using the IMB Statistics computer program for Product and Service Solution (SPSS) version 24. Based on the analysis results obtained compensation have a positive and significant effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Timur, this is supported by the results of t count analysis > t-table (2,938 > 1,987) at n = 93 at 95% significance level. Job satisfaction has a not effect on the performance of employees work of the Primary Tax Service Office of Medan Timur, this is supported by an analysis of t count > t-table (2,128 > 1,987) at n = 93 at 95% significance level. Work ability has a effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Timur, this is supported by an analysis of t count >-table (3,335 > 1,987) at n = 93 with a significant level of 95%.Value of F-count > F table (16,396 > 2,71) This states that together (multiple) there are positive and significant effects of compensation, job satisfaction and work ability on the performance of employees work of employees of the Kantor Pelayanan Pajak Pratama Medan Timur.
Dari Keterbatasan Menjadi Kekuatan: Inovasi Ekowisata Berbasis Produk Lokal untuk Transformasi Ekonomi Wanita Disabilitas Di Sumatera Utara Yusrita, Yusrita; Rahayu, Sri; Triastuti, Henny; Riana, Zenny
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2715

Abstract

This community service program aimed to enhance the entrepreneurial capacity of women with disabilities through local product–based ecotourism innovation in North Sumatra, Indonesia. The initiative originated from the limited ability of disabled entrepreneurs to utilize digital marketing strategies, manage simple financial records, and create innovative products that meet tourism market demands. The partners comprised twenty female participants from the Indonesian Women with Disabilities Association (HDWI), representing diverse regions such as Medan, Binjai, Parapat, and Sidikalang, and various business types including rattan crafts, batik, coffee processing, and traditional food production. The implementation methods included needs assessment, interactive training, participatory mentoring, and evaluation through surveys and observations. The results indicated substantial improvements in participants’ knowledge and skills, particularly in packaging innovation, product differentiation, and the use of social media for business promotion. Participants also began to apply basic financial recording and established interregional business networks to expand their market reach. This activity contributed positively to economic independence and social participation among women with disabilities in the ecotourism sector. Nevertheless, the short mentoring duration and limited access to digital technology remained major challenges. The program recommends ongoing mentoring and digital empowerment to ensure broader and sustainable impacts.
Pengaruh Motivasi Kerja dan Sistem Kompensasi terhadap Kedisiplinan Kerja Karyawan PT Rajawali Nusindo Cabang Medan Alfatia, Tasya; Yusrita, Yusrita; Tahir, M.
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9368

Abstract

This research is limited to work motivation and work compensation system, especially about the work targets applied and so is the compensation given by PT. Rajawali Nusindo Medan Branch has not been able to improve work discipline. The formulation of the problem in this study is . Does work motivation and compensation affect the work discipline of employees at PT. Rajawali Nusindo Medan Branch. The purpose of this study is to determine the influence of employee work discipline at PT. Rajawali Nusindo Medan Branch. The population in this study amounted to 57 employees. To determine the sample size that can be representative of the population, this research approach is a quantitative approach. The test method uses SPSS. Based on the results of testing and analysis, it shows that there is a positive and significant influence of work motivation variables on employee performance discipline variables. There is a positive and significant influence of compensation system variables on employee performance discipline variables.
Co-Authors Abdul Naim Manurung Afrah, Pheby Alfatia, Tasya aminuddin aminuddin Amirulsyah Amirulsyah Andika Andika Andina Mei Vani Lubis Ansari, Febri Antoni Ardini, Elsi Azra Putri Amaliana Azura, Aya Shofia Br. Harahap, Julienda Butar - Butar, Ernita Christin Cornelia Ivani Cut Riska Jafira Deniawati Deniawati Diajeng Marisah Eddi Suprayitno Efendi Pakpahan Efendi Sadly Elny, Sri Elviani, Sri Evi Susilawati Evi Syuriani Harahap Fatia, Debi FATY RAHMARISA Fauzi Muliawan Isma Firmansyah, Ridho Hak, Rizki Zaenul Hasrita Lubis Hotni Sinamo Huda, Ismi Nur Hutapea, Lambok Huzaini, Rofiqoh Ilham Sonata Imamul Khaira Ismail Nasution Ismail Nasution Ismail Nst Ismail, Shafinar Jalilah Ilmiha Jesicah Putri Joni Barus, Muhammad Julienda Br Harahap Julkarnain, Julkarnain Jurhana, Jurhana Lestari, Ade Septia Putri Lindung Kaloko Lubis, Ismayani Lubis, M.Tareh Khaifis Lubis, Rosidah Lusi Elviani Rangkuti Lusida, Novi Mutia Lutfya Dwi Syahra Luthfiana, Della Nanda M Endang Asmara M Tahir M. Endang Asmara M. Hidayat M. Nelson Pinem M. Prasetyo Wibowo Mangunsong, Junita Apriani Manullang, Oyong Liza Mhd Akmalsyah Lubis Muhammad Fauzan Purba Muhammad Joni Barus Muhammad Prasetyo Wibowo Muliati Mutia Chairunisa Nasrullah Nasution, Ainul Khotimah Nasution, Elinasari Neni Sri Wahyuni Nugroho, Joko Purwanto Nur Augus Fahmi Nur Augus Fahmi Nur M Ridha Tarigan Nurholisr, Iman Nurhudawi Nurhudawi Nurul Hofifah Padang, Horas Pane, Sri Gustina Pangestu, Angga Pasaribu, Arie Febiansyah Pratiwi, Rosi Putra, Hendardi Gama Rahma Sari Lubis Ramadona Simbolon Rangkuti, Lusi Elviani Repina Simamora, Fitryani Melfa Riana, Zenny Ritonga, Ali Ibrahim Rizky Melati Putri Ryan Farizal, Ryan Safrida Safrida Safrida Safrida Sani, Ucok Syahputra Sapta Kesuma Sari, Maulyna Siahaan, Hendra Simbolon, Elfrida Sinaga, Feliza Paramitha Siregar, Nasan Martua Sitompul, Argado Vrits SRI RAHAYU Sri Rahayu Supriadi Syaifuddin Syaifuddin Syamsul Effendi Tahir Tahir Tammimi, Mhd Khairul Teuku Mirza, Teuku Tika Indria Tri Kartika Yudha Triastuti Kurnianingsih, Heny Triastuti, Henny Ummi Khoiriah Veriana Wahyuni, Neni Sri Wibowo, M. Prasetyo Widya Sundari Yusniar Lubis Zenni Riana Zenni Riana Zulyaden, Ahmad