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All Journal Jurnal Siasat Bisnis Jurnal EMT KITA Prosiding SNFA (Seminar Nasional Fisika dan Aplikasinya) Jurnal SOLMA JURNAL MUTIARA AKUNTANSI Majalah Ilmiah Warta Dharmawangsa Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis Britain International of Humanities and Social Sciences (BIoHS) Journal Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa JRAM (Jurnal Riset Akuntansi Multiparadigma) JRMB (JURNAL RISET MANAJEMEN & BISNIS) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Finance and Business Digital (JFBD) Journal of Artificial Intelligence and Digital Business Regress: Journal of Economics & Management Journal of Education Technology and Civic Literacy (JET CIVIL) Indo Green Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Pengabdian Mitra Masyarakat International Journal of Economics, Business and Innovation Research Indo Green Journal JURNAL SAUDAGAR INDONESIA Optimal: Jurnal Ekonomi dan Manajemen
Yusrita
Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Sumatera Utara, Indonesia
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PENGARUH SUMBER DAYA MANUSIA PELAKU USAHA DAN INOVASI PRODUK TERHADAP KOMITMEN BERUSAHA (STUDI KASUS UMKM IWAPI KOTA MEDAN) Yusrita Yusrita; Nur Augus Fahmi
Bisnis-Net Vol 6, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i1.3384

Abstract

PEMANFAATAN TEKNOLOGI DIGITAL UNTUK PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KECAMATAN BABALAN Eddi Suprayitno; Yusrita Yusrita; Antoni Antoni; Andina Mei Vani Lubis; Mutia Chairunisa
Jurnal Pengabdian Mitra Masyarakat Vol 2, No 1 (2022): Edisi September
Publisher : Universitas Islam Sumatear Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jurpammas.v2i1.6021

Abstract

One of the business fields that remains consistent and developing in the national economy, one of which is Micro, Small, and Medium Enterprises (MSMEs). With the rise of business growth, market competition is getting tougher. So that this situation forces business actors to optimize productivity and marketing strategies. Information technology is currently one of the potentials that of course can be utilized by MSMEs to be able to increase the marketing productivity of their business. Digital marketing is one of the information technologies that is currently developing rapidly, namely by utilizing technology and social media which are considered very potential in encouraging the development of MSMEs. Observations in several areas in Langkat Regency, namely in the Subdistrict, were carried out to observe the increase in business since the pandemic, this program aims to increase the profit income of MSMEs. The MSME Product Digitalization Program needs to be socialized to provide knowledge for the community in the Langkat Regency area, precisely in Babalan District about the benefits of digitalization of MSME Products which aims to provide knowledge to the public about digital marketing in order to increase profits for MSME business people, this program is a solution when profits from MSME business owners decline after being hit by the Covid-19 pandemic.
Role Of Business Players In Moderating Market Orientation And Technology Orientation To Product Innovation In Medan City Culinary SMEs Yusrita Yusrita; Yusniar Lubis; Efendi Pakpahan; Syaifuddin Syaifuddin
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the direct and indirect effects of Market Orientation and Technology Orientation on Product Innovation through the Competence of Business Actors. This study used a census or simple random sampling, determining the number of samples in this study using the Slovin formula where the population of 21 sub-districts in the city of Medan was 8,104 so the sample using the Slovin formula was 381 if you don't want to use engineerings an mpel acc Idental sampling in a month an n January 2023. The data analysis used is SEM-PLS. The results showed that market orientation and technology orientation had a significant effect on the competence of Culinary Small and Medium Enterprises (SMEs) in Medan City and market orientation, technology orientation, and business competence had a significant effect on Product Innovation in Culinary SMEs in Medan City. Then indirectly the Competence of Business Actors is able to mediate Market Orientation and Technology Orientation towards Product Innovation in Culinary MSMEs in Medan City.
The Effect of Compensation, Leadership, and Work Environment on Job Satisfaction of Employees of The Mangga Village Office, in Medan Tuntungan Sub-District Sani, Ucok Syahputra; Nurholisr, Iman; Tammimi, Mhd Khairul; Ardini, Elsi; Tarigan, Nur M. Ridha; Yusrita, Yusrita
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.3692

Abstract

This research aims to identify and analyze the influence of compensation, leadership and work environment on employee job satisfaction in Mangga Village, Medan Tuntungan District. Data was collected through a survey using a questionnaire distributed to employees in various work units in the area. The results of data analysis using the multiple regression method show that compensation, leadership and work environment have a significant influence on employee job satisfaction. Compensation that is fair and appropriate for employee contributions is identified as a factor that has a positive impact on job satisfaction. Apart from that, effective leadership and a conducive work environment also play an important role in increasing employee job satisfaction levels. This research contributes to understanding the factors that influence employee job satisfaction at the local level, especially in Mangga Village, Medan Tuntungan. The practical implications of this research can help organizational management and local governments improve working conditions and compensation policies to increase employee job satisfaction in the region. Further research is also recommended to expand the scope of variables or areas that can provide a more comprehensive understanding of the dynamics of employee job satisfaction at the local level.
The Impact of Workplace Discipline, Placement, and Environmental Conditions on Employee Performance at the East Medan Pratama Tax Services Office Lubis, M.Tareh Khaifis; Veriana; Putra, Hendardi Gama; Pasaribu, Arie Febiansyah; Safrida; Yusrita
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2169

Abstract

This exploration plans to determine the impact of work discipline, arrangement, and workplace to some extent and, at the same time, representative execution at the East Medan Pratama Duty Administration Office. The exploration was led at the Medan Timur Pratama Expense Administration Office, Jalan Sukamulia Number 17A, Medan City, North Sumatra Region, postal code 20193, with a population of 95 individuals and an examination test of 93 individuals. Information assortment was completed through meetings, polls, and documentation. Using version 24 of the IMB Statistics for Product and Service Solution (SPSS) computer program, multiple regression analysis was used to analyze the data. Given the consequences of the examination, it was found that work discipline significantly affected the presentation of the representatives of the East Medan Pratama Expense Administration Office. This was upheld by the consequences of the examination of t count > t-table (5.984 > 1.987) at n = 93 at an importance level of 95%. The situation meaningfully affects the exhibition of the workers of the East Medan Pratama Duty Administration Office; this is upheld by the investigation of t count > t-table (3.092 > 1.987) at n = 93 at an importance level of 95%. The workplace affects the presentation of the representatives of the East Medan Pratama Expense Administration Office; this is upheld by the determined t < t-table examination (0.569 < 1.987) at n = 93 with an importance level of 95%. The worth of F-count > F table (26.165 > 2.71) expresses that together (different) there is a positive and huge impact of work discipline, situation, and workplace on the presentation of representatives of the East Medan Pratama Expense Administration Office.
Pengaruh Motivasi Kerja dan Sistem Kompensasi terhadap Kedisiplinan Kerja Karyawan PT Rajawali Nusindo Cabang Medan Alfatia, Tasya; Yusrita, Yusrita; Tahir, M.
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9368

Abstract

This research is limited to work motivation and work compensation system, especially about the work targets applied and so is the compensation given by PT. Rajawali Nusindo Medan Branch has not been able to improve work discipline. The formulation of the problem in this study is . Does work motivation and compensation affect the work discipline of employees at PT. Rajawali Nusindo Medan Branch. The purpose of this study is to determine the influence of employee work discipline at PT. Rajawali Nusindo Medan Branch. The population in this study amounted to 57 employees. To determine the sample size that can be representative of the population, this research approach is a quantitative approach. The test method uses SPSS. Based on the results of testing and analysis, it shows that there is a positive and significant influence of work motivation variables on employee performance discipline variables. There is a positive and significant influence of compensation system variables on employee performance discipline variables.
Optimizing Tourism Potential to Improve Regional Economy in Langkat Regency Riana, Zenni; Pane, Sri Gustina; Yusrita, Yusrita; Mirza, Teuku
Regress: Journal of Economics & Management Vol. 3 No. 3 (2024)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores efforts to optimize tourism potential to improve the regional economy in Langkat Regency, North Sumatra. With abundant natural and cultural potential, such as Gunung Leuser National Park and Bukit Lawang, Langkat has a great opportunity to develop as a leading tourist destination. This study uses a qualitative method with a case study approach, involving in-depth interviews, observations, and documentation analysis. The results of the study show that, despite having great potential, Langkat Regency still faces various challenges, including limited infrastructure, lack of tourism promotion, and low local community participation. Inadequate infrastructure is the main obstacle in tourism development, while limited promotion results in low awareness of tourists' tourism potential. The active participation of local communities needs to be increased through empowerment and education, so that the economic benefits of tourism can be felt equally. The conclusion of this study emphasizes the importance of careful planning, infrastructure improvement, and effective promotion strategies to optimize the tourism potential of Langkat, which in turn can encourage sustainable regional economic growth.
The Relationship between Organizational Commitment, Self-Efficacy, and Work Motivation with Employee Loyalty at Kana Tamita and Mawar Gas Stations, Langsa City Pratiwi, Rosi; Padang, Horas; Butar - Butar, Ernita Christin; Hutapea, Lambok; Lubis, Rosidah; Yusrita, Yusrita
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5261

Abstract

This study aims to analyze the relationship between organizational commitment, self-efficacy, work motivation, and employee loyalty at Kana Tamita and Mawar petrol stations, in Langsa City. The research uses a quantitative approach with a survey technique through questionnaires. A total of 46 employees became respondents in this study. Data analysis was carried out using multiple linear regression to determine the influence of each variable on employee loyalty. The results of the study show that organizational commitment, self-efficacy, and work motivation have a positive and significant effect on employee loyalty. Organizational commitment has the most dominant influence compared to other variables, followed by work motivation and self-efficacy. Simultaneously, these three variables explain 56.2% of the variation in employee loyalty. These findings indicate that increased organizational commitment, self-efficacy, and work motivation can increase employee loyalty. Therefore, companies are advised to strengthen their commitment and motivation development programs and increase employee self-efficacy to maintain their loyalty in the long term.
Analysis of the Impact of Remuneration, Supervision, and Work Discipline on Employee Performance Improvement at the North Labuhanbatu Regency Education Office Mangunsong, Junita Apriani; Zulyaden, Ahmad; Fatia, Debi; Nasution, Elinasari; Yusrita, Yusrita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12022

Abstract

This study aims to analyze the influence of remuneration, supervision, and work discipline on employee performance at the North Labuhanbatu Regency Education Office. The research method used a quantitative approach with a survey technique through a questionnaire to 132 employees. The results of multiple linear regression analysis show that these three variables have a positive and significant effect on employee performance, with work discipline having the most dominant influence. The coefficient of determination (R²) of 65.2% indicates that remuneration, supervision, and work discipline together explain employee performance. In conclusion, improving employee performance can be achieved through fair remuneration policies, effective supervision, and strong enforcement of work discipline.
Analysis of the Influence of Competence, Work Attitude, and Incentives on Employee Performance at the North Labuhanbatu Regency Education Office Sari, Maulyna; Siregar, Nasan Martua; Nasution, Ainul Khotimah; Lubis, Ismayani; Siahaan, Hendra; Yusrita, Yusrita
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12018

Abstract

This study aims to analyze the influence of competence, work attitude, and incentives on employee performance at the North Labuhanbatu Regency Education Office. The research method used a quantitative approach with a questionnaire distributed to 100 respondents. The results of regression analysis show that competence, work attitude, and incentives have a positive and significant influence on employee performance, both partially and simultaneously. Competence has the greatest influence, followed by incentives and work attitudes. The value of the determination coefficient (R²) of 67.8% indicates that these variables explain most of the variations in employee performance. This research suggests the importance of increasing competence, incentives, and positive work attitudes to support optimal employee performance.
Co-Authors Abdul Naim Manurung Afrah, Pheby Alfatia, Tasya aminuddin aminuddin Amirulsyah Amirulsyah Andika Andika Andina Mei Vani Lubis Ansari, Febri Antoni Ardini, Elsi Azra Putri Amaliana Azura, Aya Shofia Br. Harahap, Julienda Butar - Butar, Ernita Christin Cornelia Ivani Cut Riska Jafira Deniawati Deniawati Diajeng Marisah Eddi Suprayitno Efendi Pakpahan Efendi Sadly Elny, Sri Elviani, Sri Evi Susilawati Evi Syuriani Harahap Fatia, Debi FATY RAHMARISA Fauzi Muliawan Isma Firmansyah, Ridho Hak, Rizki Zaenul Hasrita Lubis Hotni Sinamo Huda, Ismi Nur Hutapea, Lambok Huzaini, Rofiqoh Ilham Sonata Imamul Khaira Ismail Nasution Ismail Nasution Ismail Nst Ismail, Shafinar Jalilah Ilmiha Jesicah Putri Joni Barus, Muhammad Julienda Br Harahap Julkarnain, Julkarnain Jurhana, Jurhana Lestari, Ade Septia Putri Lindung Kaloko Lubis, Ismayani Lubis, M.Tareh Khaifis Lubis, Rosidah Lusi Elviani Rangkuti Lusida, Novi Mutia Lutfya Dwi Syahra Luthfiana, Della Nanda M Endang Asmara M Tahir M. Endang Asmara M. Hidayat M. Nelson Pinem M. Prasetyo Wibowo Mangunsong, Junita Apriani Manullang, Oyong Liza Mhd Akmalsyah Lubis Muhammad Fauzan Purba Muhammad Joni Barus Muhammad Prasetyo Wibowo Muliati Mutia Chairunisa Nasrullah Nasution, Ainul Khotimah Nasution, Elinasari Neni Sri Wahyuni Nugroho, Joko Purwanto Nur Augus Fahmi Nur Augus Fahmi Nur M Ridha Tarigan Nurholisr, Iman Nurhudawi Nurhudawi Nurul Hofifah Padang, Horas Pane, Sri Gustina Pangestu, Angga Pasaribu, Arie Febiansyah Pratiwi, Rosi Putra, Hendardi Gama Rahma Sari Lubis Ramadona Simbolon Rangkuti, Lusi Elviani Repina Simamora, Fitryani Melfa Riana, Zenny Ritonga, Ali Ibrahim Rizky Melati Putri Ryan Farizal, Ryan Safrida Safrida Safrida Safrida Sani, Ucok Syahputra Sapta Kesuma Sari, Maulyna Siahaan, Hendra Simbolon, Elfrida Sinaga, Feliza Paramitha Siregar, Nasan Martua Sitompul, Argado Vrits SRI RAHAYU Sri Rahayu Supriadi Syaifuddin Syaifuddin Syamsul Effendi Tahir Tahir Tammimi, Mhd Khairul Teuku Mirza, Teuku Tika Indria Tri Kartika Yudha Triastuti Kurnianingsih, Heny Triastuti, Henny Ummi Khoiriah Veriana Wahyuni, Neni Sri Wibowo, M. Prasetyo Widya Sundari Yusniar Lubis Zenni Riana Zenni Riana Zulyaden, Ahmad