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Membangun Ekosistem E-Commerce yang Berkelanjutan untuk Industri Kreatif : Tantangan dan Peluang bagi Pemerintah Fitria Marisya; Wahyudi Syaputra; Sri Dweni Astuti; Jamilah Jamilah
Public Service and Governance Journal Vol. 6 No. 1 (2025): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v6i1.2439

Abstract

This research examines crucial issues related to the development of a sustainable e-commerce ecosystem for the creative industry in Indonesia. The main problems identified are uneven digital infrastructure, lack of digital literacy, and fierce competition in local and global markets. The purpose of this study is to analyze the challenges and opportunities faced by creative industry players in utilizing e-commerce platforms. The method used is literature review by collecting data from various secondary sources, including journal articles and policy reports. The results of the study show that collaboration between the government, the private sector, and local communities, as well as effective training programs, are very important to improve the competitiveness of creative industry players. The conclusion of this study emphasizes the need for an integrated approach in creating an e-commerce ecosystem that supports the growth of the creative industry in the digital era.
Pendampingan Pembukuan Keuangan pada Usaha Mikro Laundry A2 di Kota Palembang Fitria Marisya; Rolia Wahasusmiah; Marsinah Marsinah; Hatidah Hatidah; M Bambang Purwanto
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2248

Abstract

This community service activity was carried out at Laundry A2 Palembang City with the aim of improving the financial literacy of micro business actors through simple financial bookkeeping assistance. Many micro business actors experience difficulties in recording financial transactions systematically, which has an impact on their inability to evaluate the financial condition of the business accurately. Through a participatory approach and direct training at the place of business, this activity focuses on the importance of recording daily income and expenses, as well as the preparation of monthly income statements. The results of the mentoring show that the owners and employees of A2 Laundry are starting to be able to implement a structured daily bookkeeping system. In addition, the increase in understanding of financial management can be seen from the post-test results, which increased by up to 70% compared to the pre-test. A2 Laundry now has a simple income statement that can be used as a basis for business decision-making. The success of this activity shows that a simple bookkeeping model that is tailored to business needs can be implemented effectively by MSME actors. In the future, similar approaches can be replicated in other micro-enterprises to strengthen the financial foundations of local businesses.
Analysis Of Level Understanding Of The Accounting Students Towards The Management Accounting Course Fitria Marisya; Hatidah Hatidah; Lestari Wuryanti; Muhammad Iqbal; R.A Rodia Fitri Indriani
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.106

Abstract

This research was conducted at Darussalam Polytechnic on third semester students. For data collection using questionnaires, the questionnaire used must be valid and reliable to answer the understanding of accounting students towards the Management Accounting course. Validity is an index that indicates that the measuring instrument is measuring data correctly. The validity test can use the Pearson correlation technique for each number of the questionnaire score with the total score of the questionnaire. A questionnaire instrument is said to be valid if the correlation value is positive, and the probability value is less than the significant value (α 0.05). Cronbach's Alpha method is used to measure reliability in demonstrating that a questionnaire is maintainable and consistent, assuming that a questionnaire is said to be reliable if Cronbach's Alpha value is more than the r value of the table. Based on the results of the validity test related to accounting students' understanding of management accounting courses, it is explained that questionnaire instruments related to assets, liabilities, and equity are proven valid because they have a significant value on the validity test smaller than 0.05, while question instruments related to liabilities are not reliable.