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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JIEMS (Journal of Industrial Engineering and Management Systems) YUME : Journal of Management Journal of Business and Applied Management Management Studies and Entrepreneurship Journal (MSEJ) JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Industrial Engineering and Operation Management (JIEOM) Engineering, Mathematics and Computer Science Journal (EMACS) Jurnal Pengabdian dan Kewirausahaan Bulletin of Computer Science Research Jurnal Abdimas Bina Bangsa Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Indonesia Sosial Teknologi Journal of Business, Management and Social Studies RESLAJ: Religion Education Social Laa Roiba Journal Digismantech (Jurnal Program Studi Bisnis Digital)
Julius Sutrisno
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Understanding the role of gamification and loyalty programs in restaurant apps: a systematic literature review and conceptual framework development Sutrisno, Julius; Tarigan, Aritha; Purnomo, Ivanna Dominique Celesta
Journal of Business & Applied Management Vol 19, No 1 (2026): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v19i1.9775

Abstract

The rapid digital transformation in the restaurant industry has led to the widespread adoption of mobile applications incorporating gamification, rewards, and loyalty programs to enhance customer engagement and retention. This study conducts a systematic literature review to synthesize recent research on these strategies in restaurant mobile apps. Following the PRISMA guidelines, a comprehensive search of the Scopus database identified 587 records, with 42 studies published between 2020 and 2026 meeting the inclusion criteria. Thematic analysis revealed four primary themes: (1) mechanisms of user engagement driven by motivational affordances fulfilling autonomy, competence, and relatedness needs; (2) architecture of rewards and loyalty programs evolving from transactional to digital, tiered, and personalized ecosystems; (3) outcomes on customer loyalty encompassing both attitudinal and behavioral dimensions; and (4) challenges including privacy concerns, poor design, and wellbeing implications. The findings are interpreted through Self-Determination Theory, Service-Dominant Logic, and Oliver's loyalty framework, demonstrating that gamification enhances customer experience and fosters loyalty through need satisfaction and value co-creation. Practical implications guide restaurant managers and app developers in designing layered gamification experiences, navigating personalization-privacy trade-offs, and implementing ethical engagement practices. The review identifies critical research gaps, including the need for longitudinal studies, cross-cultural comparisons, and investigations of negative outcomes. This synthesis contributes to theoretical development in digital loyalty and offers actionable insights for industry practitioners.
Mapping the Evolution of AI Chatbots in Indonesia (2021-2025): A PRISMA-Based Systematic Literature Review on Applications, Technologies, and Impacts Antonius Felix; Arta Moro Sundjaja; Julius Sutrisno; Nanang Suryadi
Engineering, MAthematics and Computer Science Journal (EMACS) Vol. 8 No. 1 (2026): EMACS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/emacsjournal.v8i1.14942

Abstract

The rapid development of artificial intelligence has accelerated the adoption of chatbots in organizations in Indonesia. But there is no systematic synthesis of the development of this technology in Indonesian context. This research provides a systematic review of the development and implementation of AI chatbots in Indonesia in 2021–2025, with the aim of filling the research gap related to sectoral applications, technological trajectories, and contextual challenges. A systematic literature review was conducted following the PRISMA 2020 guidelines on the Scopus, Google Scholar and arXiv databases to collect 257 initial records. After duplicate removal and a multi-step screening process, 16 high-quality studies were included in the final synthesis. Thematic analysis identified four main findings: (1) AI Chatbots are found in higher education, healthcare, banking, public services, fintech, e-commerce, and SMEs; (2) The technology has evolved from rule-based approaches (AIML, TF-IDF) to machine learning (Seq2Seq LSTM, Rasa+IndoBERT) and the latest large language model integration (GPT-3.5, Vertex AI); (3) Reported impacts include improved user satisfaction (SUS scores 80.1), operational efficiency, and 24/7 service availability; and (4) Existing challenges include accuracy in Indonesian language processing, complexities in system integration, data privacy issues, and varied levels of digital literacy. This review is the first systematic mapping of Indonesia’s AI chatbot landscape and makes evidence-based recommendations for the development of locally-adapted, culturally-sensitive models. Results show that future chatbot development should emphasize Indonesian language datasets and hybrid architectures that combine automation and human oversight.
TRANSFORMASI PENGALAMAN KONSUMEN DALAM KAMPANYE “BELI LOKAL” PADA TIKTOK SHOP SETELAH INTEGRASI DENGAN TOKOPEDIA Antonius Felix; Julius Sutrisno
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16715

Abstract

Penelitian ini membahas tentang pengalaman konsumen dalam program "Beli Lokal" di TikTok Shop. Latar belakang dari penelitian ini adalah perkembangan teknologi yang mengubah gaya hidup masyarakat, terutama generasi Z, ke arah yang lebih konsumtif melalui belanja online. TikTok Shop muncul sebagai platform e-dagang yang menghubungkan penjual, pembeli, dan kreator. Meskipun awalnya mendapat dukungan, TikTok Shop kemudian ditutup sementara waktu karena dampak negatifnya terhadap UMKM lokal. Namun, kemudian TikTok bermitra dengan Tokopedia untuk membuka kembali TikTok Shop dengan fokus pada "beli lokal" untuk mempromosikan produk UMKM lokal Indonesia.  Penelitian ini bertujuan untuk menganalisis pengalaman pelanggan dalam program "Beli Lokal" di TikTok Shop. Metode yang digunakan adalah studi pustaka dan wawancara dengan konsumen. Hasil penelitian menunjukkan bahwa faktor-faktor yang memengaruhi keputusan konsumen di media sosial seperti TikTok Shop meliputi review produk, interaksi dengan media sosial, citra merek, dan iklan yang disajikan. Pengalaman pelanggan yang positif dalam program "Beli Lokal" di TikTok Shop dapat mendorong minat dan loyalitas konsumen terhadap produk lokal Indonesia. 
MENGAPA KONSUMEN DI KOTA AMBON MEMILIH SHOPEE? ANALISIS PENGARUH TAGLINE GRATIS ONGKIR DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI TENGAH PERSAINGAN PLATFORM DIGITAL Antonius Felix; Selly Swandari; Agung Stefanus Kembau; Devi Yurisca; Julius Sutrisno; Rafaela Marsyel Dermawan
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.16711

Abstract

Penelitian ini menganalisis pengaruh tagline “gratis ongkir” terhadap keputusan pembelian konsumen Shopee di Kota Ambon, wilayah Indonesia Timur yang memiliki biaya logistik relatif tinggi. Persaingan e-commerce mendorong penggunaan tagline gratis ongkir sebagai strategi komunikasi pemasaran untuk mengurangi hambatan biaya pengiriman, namun dalam praktiknya kerap terjadi ketidaksesuaian antara pesan promosi dan implementasi. Penelitian ini bertujuan menguji secara empiris pengaruh tagline tersebut terhadap keputusan pembelian. Metode yang digunakan adalah pendekatan kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear sederhana untuk menguji hubungan kausal antarvariabel. Hasil penelitian menunjukkan bahwa tagline “gratis ongkir” berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan koefisien regresi sebesar 0,228 dan nilai signifikansi 0,016. Temuan ini menunjukkan bahwa persepsi positif terhadap promosi gratis ongkir berkontribusi dalam mendorong keputusan pembelian, terutama pada wilayah dengan ongkos kirim tinggi. Oleh karena itu, efektivitas strategi komunikasi pemasaran e-commerce perlu didukung oleh konsistensi implementasi agar mampu menjaga kepercayaan konsumen
INTEGRASI AGILE SDLC DALAM PERANCANGAN UI/UX APLIKASI BABYSITTER BERBASIS MOBILE: Julius Sutrisno; Evelyn Carolina Riyantoama; Vania Marcella Tamin
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.17522

Abstract

Penggunaan jasa babysitter semakin meningkat seiring dengan kebutuhan orang tua modern yang memiliki keterbatasan waktu, namun proses pencarian, pemesanan, dan komunikasi dengan babysitter masih menghadapi kendala seperti kurangnya informasi terpercaya, ketidakefisienan, dan rendahnya transparansi. Penelitian ini bertujuan mengatasi permasalahan tersebut dengan merancang User Interface (UI) dan User Experience (UX) aplikasi babysitter berbasis mobile bernama Repmine. Pendekatan Agile Software Development Life Cycle (SDLC) diterapkan untuk memastikan pengembangan yang responsif terhadap kebutuhan pengguna, dengan data dikumpulkan melalui observasi dan wawancara terhadap orang tua untuk mengidentifikasi kebutuhan dan preferensi pengguna. Tahap perancangan sistem dilaksanakan menggunakan berbagai model visual seperti flowchart, user stories, use case diagram, sequence diagram, BPMN, dan class diagram, yang diikuti dengan pembuatan mockup antarmuka. Hasil penelitian berwujud desain UI/UX komprehensif untuk aplikasi Repmine yang mencakup fitur-fitur utama seperti registrasi, pencarian dan pemilihan babysitter, pemesanan, pembayaran, komunikasi, dan sistem ulasan. Integrasi Agile SDLC terbukti mampu menghasilkan desain yang lebih responsif dan berpusat pada pengguna, sebagaimana terwujud dalam mockup aplikasi yang dihasilkan.
KETERLIBATAN ALGORITMA DI ATAS IKATAN AUTENTIK: PERAN MEDIA SOSIAL YANG TERUS BEREVOLUSI Reynard J.N Makarawung; Julius Sutrisno; Derick Raditya
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 1 (2026): JATI Vol. 10 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i1.17556

Abstract

Media sosial telah berevolusi dari sarana koneksi interpersonal menjadi platform yang didominasi oleh kurasi algoritma. Permasalahan utama muncul ketika prioritas pada metrik keterlibatan (algorithmic engagement) mulai mengikis autentisitas relasional dan kepercayaan pengguna. Penelitian ini bertujuan untuk mengevaluasi ketegangan antara optimalisasi algoritma dan pelestarian ikatan sosial yang tulus. Metode yang digunakan adalah tinjauan literatur sistematis terhadap 50 studi empiris dan teoretis berkualitas tinggi yang diseleksi dari 1.050 publikasi menggunakan protokol PRISMA. Hasil penelitian menunjukkan bahwa meskipun algoritma efektif meningkatkan monetisasi dan aktivitas, hal tersebut berdampak negatif pada kesehatan mental dan memicu polarisasi melalui ruang gema. Sebaliknya, interaksi berbasis autentisitas terbukti meningkatkan kesejahteraan pengguna. Studi ini menyimpulkan perlunya desain algoritma yang etis dan peningkatan literasi digital untuk menyeimbangkan metrik bisnis dengan kualitas hubungan sosial
Implementasi Chatbot NgirimWA guna Optimalisasi Respons Pelanggan dan Peningkatan Kualitas Layanan Pelanggan pada UMKM Pakaian Bayi Fandevi Maitri; Claresta Antonia; Julius Sutrisno
Bulletin of Computer Science Research Vol. 6 No. 4 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v6i4.1123

Abstract

The rapid growth of the digital ecosystem encourages SMEs to improve customer service quality through digital communication platforms such as WhatsApp Business. However, the limited automation features available on WhatsApp Business still require customer service activities to be handled manually, especially during peak operational hours. This study aims to analyze the implementation of a knowledge-based chatbot using the NgirimWA platform to improve operational efficiency in the TISUKA baby clothing SME. The research applies a qualitative approach through observation, interviews, and literature studies. In addition, Value, Rare, Inimitable, Organization (VRIO), Strengths, Weaknesses, Opportunities, Threats (SWOT), Business Model Canvas (BMC), and Segmentation, Targeting, Positioning (STP) analyses were conducted to understand the business’s internal and external conditions before chatbot implementation. The findings indicate that the use of the NgirimWA chatbot accelerates customer communication, reduces repetitive manual responses, and improves the consistency of product information delivered to customers. The chatbot also helps business owners reduce operational workload, which previously required approximately 3–5 hours daily to respond to customer inquiries manually. Furthermore, chatbot implementation contributes to better customer service quality by providing faster, more informative, and continuously available responses outside operational hours. This study demonstrates that NgirimWA can serve as a relevant digital solution for SMEs to improve customer service efficiency and support business digital transformation.
Analisis Faktor-Faktor yang Memengaruhi Impulsive Buying dalam E-Commerce Live Streaming: Perspektif S-O-R pada Shopee Live Kellyn Su; Julius Sutrisno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10342

Abstract

Perkembangan fitur live streaming pada E-Commerce, khususnya Shopee Live, telah mengubah pola interaksi antara penjual dan konsumen serta mendorong munculnya perilaku pembelian impulsif. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi Impulsive Buying melalui pendekatan Stimulus–Organism–Response (S-O-R) dengan Perceived Enjoyment sebagai variabel organism. Variabel stimulus pada penelitian ini meliputi Demand, Convenience, Interactivity, dan Playfulness. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada Generasi Z yang berdomisili di Jabodetabek dan pernah berbelanja melalui Shopee Live. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel stimulus, yaitu Demand, Convenience, Interactivity, dan Playfulness, berpengaruh positif terhadap Perceived Enjoyment. Temuan ini menunjukkan bahwa semakin tinggi kebutuhan, kemudahan, interaktivitas, serta kesenangan yang dirasakan pengguna selama live streaming, semakin tinggi pula tingkat kenikmatan mereka. Selain itu, Perceived Enjoyment terbukti berpengaruh positif dan signifikan terhadap Impulsive Buying, sehingga kenikmatan dalam mengikuti live streaming mendorong konsumen untuk melakukan pembelian secara spontan. Penelitian ini memberikan kontribusi teoretis terkait pengembangan model S-O-R pada konteks live streaming e-commerce serta memberikan implikasi praktis bagi pelaku bisnis untuk mengoptimalkan strategi konten Shopee Live guna meningkatkan pengalaman dan keputusan pembelian konsumen.
From Celebrity to Micro-Influencers: Strategic Trade-Offs in Brand Selection of Influencer Marketing Approaches Julius Sutrisno; Antonius Felix; Reynard J.N. Makarawung; Derick Raditya
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16009

Abstract

Influencer marketing is strategically important in digital markets, yet prior research largely focuses on consumer responses, neglecting brand-level decisions on influencer types. In Islamic business and ethical marketing, credibility and authenticity are crucial as Muslim consumers value trustworthiness and honest communication. This study analyzes brand considerations when choosing between celebrity endorsers and micro-influencers, focusing on trade-offs among reach, engagement, authenticity, and cost efficiency. A systematic literature review of peer-reviewed articles (2020–2025) from Scopus, Web of Science, and Google Scholar was conducted using thematic analysis. Findings reveal that influencer selection is shaped by internal factors (marketing objectives, budget, product characteristics, target market) and external factors (platform dynamics, competition, consumer behavior changes, reputational risks). Celebrity endorsers excel at enhancing brand awareness and symbolic value, while micro-influencers generate higher engagement, authenticity, and cost efficiency. The study concludes that influencer marketing should be treated as a strategic brand decision, not merely a promotional tactic. From an Islamic business ethics perspective, choosing micro-influencers reflects trustworthy, authentic, and ethically responsible communication, not just cost savings. Organizations must align influencer strategies with long-term brand communication goals for sustainable marketing effectiveness.
Co-Authors Agung Stefanus Kembau Agung Stefanus Kembau Alden Jonathan Wijaya Antonia, Claresta Antonius Felix Antonius Felix Antonius Felix Antonius Felix Arta Moro Sundjaja Bernanda, Devi Yurisca Claresta Antonia Daniel Wilson Delvy Novytasari Derick Raditya Derick Raditya Derick Raditya Devi Tanria Devi Yurisca Devi Yurisca Edward Edward Evelyn Carolina Riyanto Evelyn Carolina Riyantoama Fandevi Maitri Fandevi Maitri Fanuel Alexander Faustin Christiane Felix, Antonius Friscilla Elsyabeth Malae Glisina Dwinoor Rembulan Hasugian, Dedy Saputra Hong, Kristy Ivan Christian Santoso Jeaniefer, Jeaniefer Jovannia Grisella Eka Putri Kellyn Su Kellyn Su Kellyn Su Makarawung, Reynard Justino Nehemia Michaelli Sugianto Nagasena Tjandra Nanang Suryadi Nathanael Setiawan Nattassha, Ruth Niko Niko Novytasari , Delvy Purnomo, Ivanna Dominique Celesta Putri, Jovannia Grisella Eka Rafaela Marsyel Dermawan Reynard J.N Makarawung Reynard J.N. Makarawung Reynard Justino Nehemia Makarawung Rivaldo Lyem Tratabofa Hutasoit Selly Swandari Sena , Pieter Steffie Debbyana Wijaya Tarigan, Aritha Vanessa Vanessa Vania Marcella Tamin Venesia , Eunike Verlita Juliana Vindis Vindis Widhianto, Chandra Wibowo Wijaya , Steffie Debbyana William Hakim Youngky Viencent Yulianto Yulianto Yurisca, Devi