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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian JURNAL SAINS PEMASARAN INDONESIA Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Promosi Pendidikan Ekonomi Journal of Educational Science and Technology MIX : Jurnal Ilmiah Manajemen HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Economic Education Analysis Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Pendidikan Ekonomi (JURKAMI) BHUMI: Jurnal Agraria dan Pertanahan Jurnal Riset Bisnis dan Investasi JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT JOURNAL OF RESEARCH IN MANAGEMENT Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Islamic Business and Economics (IJIBE) Jurnal Ekonomi, Bisnis, dan Akuntansi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Nur Choirul Afif
DEPARTMENT OF ECONOMICS EDUCATION FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN PURWOKERTO, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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IMPROVING THE DIGITALPRENEUR POTENTIAL OF ECONOMIC EDUCATIONAL STUDENTS OF JENDERAL SOEDIRMAN UNIVERSITY Perwita, Dyah; Widuri, Retno; Afif, Nur Choirul; Hadi, Prisilia
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 2 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i2.3445

Abstract

Higher education is the most appropriate level of formal education to prepare generations with an entrepreneurial spirit. The entrepreneurial potential contained in students must be maximized to create new businesses that are in line with current developments. This study aims to improve the potential of digital entrepreneurs (digipreneurs) in economic education students at Jenderal Soedirman University so that they can contribute to reducing the number of unemployed and increasing economic growth through the creation of new jobs, especially in the education sector. This study used a qualitative approach. Data collection techniques using interviews, observation, questionnaires, and documentation. The data source used uses primary data or data obtained directly from data sources without intermediaries. The results of the study illustrate that economics education students have increased potential to become digitalpreneurs in the education sector. Apart from that, this increase in potential reflects concepts and plans to be realized and developed in accordance with current developments. The increase in digitalpreneur business potential among economic education students can be measured using the indicator such as innovativeness, proactiveness, risk taking, competitive aggressiveness, and autonomy.
The Influence of Market Orientation, Innovation, and Competitive Advantage as Intervening Variable on Marketing Performance of Culinary MSMES in Purwokerto Afif, Nur Choirul; Faradina, Hanifah
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 2 (2023): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i2.149-163

Abstract

This research aims to find out whether market orientation and innovation with a competitive advantage as mediation have a positive influence towards the marketing performance of Culinary MSMEs in Purwokerto. In this research, a questionnaire was used to perform a quantitative type of data analysis on 100 respondents from four sub-district in Purwokerto, and this research used a purposive sampling method. The data analysis used in this research is SEM-PLS. By using these variables, it concludes the output data of this research that: (1) there is positive and significant influence from market orientation and innovation towards competitive advantage, (2) there is positive and significant influence from market orientation, innovation, and competitive advantage towards marketing performance, (3) competitive advantage mediates the influence of market orientation and innovation towards marketing performance.
Manajemen Perkuliahan Berbasis Data Driven Learning pada E-Learning Jenderal Soedirman University (ELDirU) Perwita, Dyah; Retno Widuri; Nur Choirul Afif
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol. 1 No. 13 (2025): Equilibrium : Jurnal Ilmiah Ekonomi dan Pembelajarannya
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v1i13.21373

Abstract

Manajemen proses pembelajaran merupakan wadah penerapan berbagai inovasi pembelajaran, pemanfaatan teknologi, peningkatan sumber daya manusia, dan keterlibatan berbagai elemen demi keberhasilan pendidikan. Penelitian ini bertujuan untuk mengetahui gambaran mengenai manajemen perkuliahan berbasis Data Driven Learning pada E-Learning Jenderal Soedirman University (eLDirU). Penelitian ini merupakan penelitian kualitatif yang dilakukan dengan metode data driven. Hasil penelitian ini adalah (1) Mahasiswa mampu memanfaatkan fitur pada eLDirU ke dalam proses perkuliahan secara optimal; (2) Mahasiswa mampu berinteraksi edukatif secara berkelanjutan dan saling melengkapi informasi di dalam forum diskusi pada eLDirU; dan (3) Proses manajemen perkuliahan berbasis Data Driven Learning berhasil dilakukan, dengan partisipasi seluruh mahasiswa di dalam forum diskusi pada eLDirU.
Strategic Approach for Optimizing of Zakah Institution Performance: Customer Relationship Management Widarwati, Estu; Afif, Nur Choirul; Zazim, Muhamad
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 9 No. 1 (2017)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v9i1.4010

Abstract

Zakah is part of the Indonesian economy, which requires the development and structuring. The funds of zakah must be well managed by organizational zakah system which should be improved its performance. Therefore, there is a need of new approach concerning the zakah management based on muzakki’s behavior as an important resource in zakah institution. This paper explores the role of Customer Relationship Management (CRM) in zakah institution linked the important of muzakki’s contribution who use services of its. Then it aims to expand the understanding about how CRM as one of strategic approach for organization such zakah institution to improve its performance which employes three main aspect of CRM, which are form of personnel (behavior of personnel), business process, and using technology. Furthermore, this paper tries to depict how CRM is able to raise the zakah funds collection from Moslem society especially Middle Class Moslem in Indonesia by customer (muzakki) satisfaction and cost reduction of zakah institution.DOI: 10.15408/aiq.v9i1.4010 
Muslim Tourists' Perception of Halal Tourism: A Qualitative Study based on the Theory of Planned Behavior (TPB) Afif, Nur Choirul; Lutfiyati, Riya Zulfa
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 7 No 2 (2025): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2025.7.2.18512

Abstract

Halal tourism has grown rapidly as one of the most important segments in the global tourism industry. However, understanding of the factors that influence the behavior of Muslim tourists in choosing halal tourism destinations is still very limited, This research aims to explore Muslim tourists' perception of halal tourism using the framework of the Theory of Planned Behavior (TPB), which includes attitudes, subjective norms and perceived behavioral control. This study uses a qualitative approach with an in- depth interview method. The sample of this study consisted of 30 Muslim tourists who had visited halal tourism destinations. The data were analyzed thematically to identify patterns and themes that emerged from the respondents' narratives regarding their perception of halal tourism and factors influencing the decision to visit. The results of the study show that positive attitudes towards halal tourism, subjective norms from family and friends, and perceived behavioral control in terms of the availability of information and facilities in accordance with Sharia are key factors that affect the intention of Muslim tourists to visit halal tourism destinations. In addition, this study also found that the trust and reputation of destinations and previous experiences also play an important role in shaping the perception and intentions of Muslim tourists. This study provides in-depth insights into how Muslim tourists perceive halal tourism and the factors that influence tourists' decisions based on the framework of the Theory of Planned Behavior (TPB). The findings of this study can be used by tourism developers and marketers to design more effective strategies in targeting and serving the Muslim tourist market, as well as improving the quality of services and facilities according to their preferred needs
Religiosity, Halal Tourism Meaning, and Visit Intention: A Phenomenological Study of Muslim Tourists Lutfiyati, Riya Zulfa; Afif, Nur Choirul
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4684

Abstract

Halal tourism is booming as Muslim travelers increasingly seek trips that honor their faith without compromise. This study aims to analyze the role of religiosity as a mediator in the relationship between the meaning of halal tourism and the intention of Muslim tourists to visit. Using a phenomenological approach, this study explores the subjective experiences of Muslim tourists in understanding the concept of halal tourism. Data were collected through in-depth interviews with Muslim tourists who had visited halal tourism destinations, then analyzed using thematic analysis. The results show that the level of religiosity plays an important role in shaping positive perceptions of halal tourism and strengthening the intention to visit. Tourists with higher levels of religiosity tend to perceive halal tourism not only as a facility that supports worship, but also as part of fulfilling religious values in travel. These findings contribute theoretically to the development of halal tourism marketing by incorporating religiosity as a key factor. Practically, the research results can be a reference for managers and developers of halal tourism destinations in designing marketing and destination development strategies that are more in line with the needs of Muslim tourists.
Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Susilawati, Ika; Setyawati, Sri Murni; Afif, Nur Choirul
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Abstract

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.
Co-Authors ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN ADI, PRAMONO HARI Adiba, Soraya Tsamara Agus Suroso Arie Indra Gunawan Davota Ikanubun Deki Fermansyah Dyah Perwita Dyah Perwita Dyah Perwita Estu Widarwati Faradina, Hanifah Hadi, Prisilia Hardiyanto, Nugroho Ika Susilawati, Ika Kholifah Kholifah Laksono Trisnantoro Lusi Suwandari Lutfiyati, Riya Zulfa Maiza Hazrina Ash-Shafikh Mely Rahmawati Muhamad Zazim Nugroho Hardiyanto PUTRI, AUDINA NUR AMALIA Rafdinal, Wahyu Retno Widuri RETNO WIDURI Retno Widuri Setyanto, Refius Pradipta Siti Zulaikha Wulandari Sri Martini Sri Murni Setyawati Thoha, Didik Ahmad Umar Seno Bayu Aji Wahyu Rafdinal Zazim, Muhamad