Claim Missing Document
Check
Articles

Margin dan Efisiensi Pemasaran Cabe Jamu di Kabupaten Sumenep Hasan, Fuad; Ihsannudin, Ihsannudin; Destiarni, Restri Prastika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12556

Abstract

Long pepper have a very large export market potential and high prices, but some farmers in Sumenep intend not to continue their long paepper farming because the income they earn was not much. The size of farmers' income can be influenced by product marketing channels. This research aims to determine the marketing channels, margins and marketing efficiency of long pepper in Madura, starting from farmers to exporters. The research was conducted in Sumenep Regency as the largest long pepper producer in Madura. Research respondents were farmers taken using a purposive sampling technique and marketing institutions (intermediary traders and exporters) taken using a snowball sampling technique. The instrument used to collect primary data is a questionnaire. Marketing channels are analyzed descriptively while marketing margins and efficiency are calculated using formulas adopted from references. Marketing efficiency is measured by indicators of farmer's share, cost and profit ratio, and the Acharya model marketing efficiency index. The research results show that there are three levels of marketing channels, namely 0-level, 1-level model A (the intermediary is the wholesaler and the final destination is the herbal medicine producer), B (the intermediary is the wholesaler and the final destination is the exporter), C (the intermediary is the processor and the final destination is the exporter), and 2-level where the intermediary traders are small and large collectors. The largest marketing margin is in the 1-level model C channel (IDR 33,000), while other channels are IDR 4000. All efficiency indicators show that all marketing channels are efficient.
Pengaruh Electronic Word Of Mouth, Product Knowledge terhadap Keputusan pembelian Ramen dengan Halal Awareness sebagai Variabel Intervening Suprapti, Isdiana -; Saputro, Dimas Bayu; Fauziyah, Elys -; Hasan, Fuad -
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.12716

Abstract

Ramen is a traditional Japanese food that is favored by the Indonesian people despite the pros and cons regarding the halalness of the product. Ramen is a new menu at Mbokde Cemal-Cemil which causes an increase in consumers. The research was conducted with the aim of describing the characteristics of variables based on the results of field observations, analyzing the effect of electronic word of mouth, product knowledge, halal awareness directly and indirectly on ramen purchasing decisions. This study used 100 samples using the Coachran calculation and was selected purposively. The data analysis method is descriptive analysis and Partial Least Square (PLS) analysis. The results showed that electronic word of mouth, product knowledge, halal awareness directly had a significant influence on purchasing decisions. Electronic word of mouth through product knowledge on purchasing decisions has a significant effect, meaning that product knowledge can mediate electronic word of mouth on purchasing decisions.
Preferensi Konsumen Terhadap Keputusan Pembelian Kerupuk Udang Di Kecamatan Socah Kabupaten Bangkalan Gaol, Pertycia Margareth Lumban; Qomariyah, Nor; Hasan, Fuad
Jurnal Agristan Vol 7, No 2 (2025): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v7i2.15119

Abstract

Di Kecamatan Socah, banyaknya jumlah produsen kerupuk udang menyebabkan persaingan yang semakin ketat. Ada produsen yang menawarkan harga yang lebih terjangkau, sementara yang lain fokus pada kemasan yang lebih praktis, modern dan inovasi variasi bentuk kerupuk. Kondisi ini membuat para produsen harus berinovasi dan kreatif dalam menawarkan suatu produk dibandingkan dengan pesaing. Penelitian ini bertujuan untuk menganalisis preferensi konsumen dalam keputusan pembelian kerupuk udang di Kecamatan Socah, Kabupaten Bangkalan. Metode yang digunakan adalah analisis deskriptif dan analisis konjoin dengan sampel sebanyak 45 responden yang dipilih menggunakan teknik Accidental Sampling. Hasil penelitian menunjukkan bahwa atribut yang paling berpengaruh dalam keputusan pembelian adalah harga, diikuti oleh ukuran, bentuk, kemasan, dan layanan pemesanan. Konsumen lebih menyukai kerupuk udang dengan harga terjangkau Rp 8.000, ukuran praktis 100g, bentuk menarik yaitu bunga, kemasan pouch, serta layanan pemesanan pesan antar. Rekomendasi yang dapat dilakukan produsen kerupuk udang di Kecamatan Socah yakni perlu mempertahankan dan memproduksi kerupuk udang sesuai dengan level atribut yang diinginkan konsumen seperti harga Rp 8.000, ukuran 100g, kemasan pouch, dan bentuk bunga. Bagi produsen yang belum melakukan metode layanan pesan antar sebaiknya mulai menyediakan opsi pemesanan online melalui WhatsApp guna mempermudah konsumen dan memperluas jangkauan pasar.
Efisiensi Teknis Usahatani Jagung di Kecamatan Semanding Kabupaten Tuban Provinsi Jawa Timur Eka Istara Mawardani; Fuad Hasan; Taufik Rizal Dwi Adi Nugroho
AGRORADIX : Jurnal Ilmu Pertanian Vol 9 No 1 (2025): Agustus-Desember 2025
Publisher : Agroteknologi Fakultas Pertanian Universitas Islam Darul 'Ulum (UNISDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/agroteknologi.v9i1.10592

Abstract

Produktivitas aktual jagung Kecamatan Semanding masih berada di bawah produktivitas potensialnya karena kemungkinan penggunaan faktor produksi yang belum efisien. Penelitian ini bertujuan untuk mengkaji faktor yang mempengaruhi produksi, mengukur efisiensi teknis, dan mengetahui penyebab inefisiensi teknis usahatani jagung di Kecamatan Semanding. Penelitian menggunakan data primer yang dikumpulkan menggunakan kuesioner. Sampel penelitian sebanyak 99 petani jagung diambil secara proporsional yang berasal dari tiga Desa produsen jagung terbanyak di Kecamatan Semanding. Data dianalisis menggunakan fungsi produksi Cobb-Douglas dengan metode Stochastic Frontier Analysis (SFA) dan pendekatan Maximum Likelihood Estimation (MLE). Hasil analisis data menunjukkan bahwa faktor yang berpengaruh positif dan signifikan terhadap jumlah produksi jagung adalah benih, pupuk Urea dan tenaga kerja, sedangkan pupuk NPK berpengaruh negatif. Usahatani jagung di Kecamatan Semanding belum efisien secara teknis di mana inefisiensi teknis berasal dari sumberpendapatan lain. Berdasarkan hasil analisis maka petani dapat meningkatkan produksi dengan menambah jumlah benih dan pupuk urea sesuai dosis anjuran dan menintensifkan penggunaan tenaga kerja.
Efektivitas Kebijakan Subsidi Pupuk dan Dampaknya Terhadap Produksi Padi di Kecamatan Pangarenga Kabupaten Sampang Fajri, Miftahul; Fauziyah, Elys; Hasan, Fuad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20423

Abstract

This study aims to analyze the effectiveness of the fertilizer subsidy policy in 2022 and its impact on rice production. The research locations were in three villages, namely Ragung Village, Pacanggaan, Panyirangan, Pangarengan District, Sampang Regency. The number of samples of 30 farmers was taken by the Purposive Sampling Method. The first objective was analyzed using a quantitative descriptive method, while the second objective was with the Cobb Douglass Production Function. The results of the analysis provide an idea that in general, the implementation of fertilizer subsidy policies is in the category of being quite effective. Meanwhile, factors that determine rice production at the research site include: land area, seeds, urea fertilizer, labor and the effectiveness of fertilizer subsidy policies. Improvements that need to be made to increase the effectiveness include: improving the process of preparing the RDKK (Definitive Plan for Group Needs) by increasing the intensity of extension workers in its preparation.
Strategi pengembangan unit usaha milik Badan Usaha Milik Desa (BUMDes) Berkah di Desa Batuputih Laok Kecamatan Batuputih Kabupaten Sumenep Kurnia Firdatus Zaifah; Fuad Hasan
Agriscience Vol 7, No 1: Maret 2026
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v7i1.19068

Abstract

Kinerja usaha pada BUMDes Berkah belum menunjukkan hasil maksimal, hal ini dilihat dari pendapatan unit usaha yang berfluktuatif dan terkadang tidak dapat membiayai kegiatan operasional. Tujuan penelitian ini adalah untuk menganalisis faktor internal dan eksternal, serta merumuskan strategi pengembangan unit usaha BUMDes Berkah. Responden dalam penelitian terdiri dari Kepala Desa Batuputih Laok, Badan Permusyawaratan Desa (BPD) Batuputih Laok, Pengawas, Direktur, Sekretaris, Bendahara, dan karyawan BUMDes Berkah, serta informan kunci yaitu Bumdes.id. Metode analisis dalam penelitian ini terdiri matriks IFE, matriks EFE, matriks IE, analisis SWOT, dan analisis QSPM. Hasil penelitian menunjukkan urutan prioritas strategi pengembangan unit usaha BUMDes Berkah adalah strategi menjaga sistem pelayanan konsumen serta menjalin komunikasi dengan pelanggan dan calon pelanggan yang memiliki nilai TAS 4,508, strategi memperluas wilayah pemasaran dengan menambah kerja sama sebagai pemasok LPG dan air mineral bagi toko pengecer dengan nilai TAS 4,426, dan strategi menambah variasi produk yang dijual dengan nilai TAS 4,005.
Food security assessment of smallholder households based on resilience capacity index (RCI) in Gondang District, Mojokerto Regency Riska Dwi Lutfianti; Elys Fauziyah; Fuad Hasan
Agriekonomika Vol 15, No 1: April 2026
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v15i1.33700

Abstract

Food security has a crucial role in maintaining the sustainability of smallholder households that are vulnerable to climate and economic shocks. This study aims to describe the food security conditions of smallholder households, measure the level of food security, and formulate strategies to increase food security in smallholder households in Gondang District, Mojokerto Regency.  The study used a quantitative descriptive method, with 43 respondents determined by purposive sampling. Food security level measurement was conducted using the Resilience Capacity Index (RCI). The results of the study show that the level of food security of smallholder households is in the very vulnerable category (RCI index was 34.66%). These conditions reflect limited adaptive capacity, assets, access to basic services and social safety nets.  Food security for smallholder households can be achieved through an integrated approach that includes increasing the adaptive capacity of farmers, optimizing and diversifying productive assets, equitable access to basic services, and strengthening social safety nets.
Pengaruh Karakteristik Peternak Terhadap Pendapatan Usaha Ternak Sapi Madura di Kecamatan Waru Kabupaten Pamekasan Samsukdin, Samsukdin; Tamami, Novi DB; Hasan, Fuad
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.60904

Abstract

Waru Barat Village is a Madura cattle center located in Waru District, Pamekasan Regency. Many people have Madura cattle farming businesses, but the situation on the ground shows that Madura cattle farms are still not supported. This study aims to analyze the characteristics of farmers and the amount of income of farmers, analyze the effect of breeder characteristics on income, and analyze the feasibility level of the Madura cattle business. Sampling using purposive sampling method with a sample size of 43 respondents. The analytical method used is descriptive quantitative with multiple linear regression and R/C ratio. The results of this study are that farmers in Waru District are classified as productive age, low education level, the number of livestock ownership is two tails with around 26 years of experience and has a family of two people and a small proportion are members of farmer groups. The average income earned by farmers is Rp1,166,390 per year. The characteristic factor that has a significant effect on the income of the Madura cattle business is the number of livestock ownership. The R/C ratio is 1.04, which means that the Madura cattle business is profitable, so it can be cultivated. Efforts that can be made to increase the income of farmers are developing the Madura cattle business by increasing the number of livestock ownership through the empowerment of communal cages to reduce farming costs incurred by farmers.
MOTIVASI PETANI GARAM DALAM MELAKUKAN USAHATANI GARAM DI DESA PINGGIR PAPAS KECAMATAN KALIANGET KABUPATEN SUMENEP Hasan, Fuad; Rizal, Moh.; Sunyigono, Andrie K.
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.62796

Abstract

There are several risks that must be faced by salt farmers in salt farming, such as price instability, uncertain weather/climate, and competition for imported salt, however there are still many salt farmers who do salt farming, which means there is still motivation to do so. The purpose of this study was to determine the level of motivation and factors related to the motivation of salt farmers in doing salt farming. A sample of 42 salt farmers in Pinggir Papas Village, Kalianget District, was taken by purposive sampling. Data collected by structured interviews. Data analysis was done by quantitative descriptive and Spearman Rank correlation test. The result of this research is that the motivation level of salt farmers in Pinggir Papas Village, Kalianget District, Sumenep Regency was in high category. Factors that are positively related to the motivation of farmers (pegaram) were social aspects and economic aspects where the social aspect has a higher close relationship than the economic aspect. While the government aspect has a negative correlation coefficient
Livelihood diversification of coastal women in Padelegan Village, Pamekasan Regency, Indonesia Novi DB Tamami; Sri Ratna Triyasari; Fuad Hasan; Meliana Ahdiningtyas; Achmad Kusairi Sam
Agriekonomika Vol 13, No 2: October 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i2.33704

Abstract

Coastal women play a strategic role in sustaining the economic resilience of fishermen’s households, whose income is highly uncertain and dependent on seasonal and weather conditions. This study aims to identify the types of occupations undertaken by coastal women in Padelegan Village, Pademawu District, Pamekasan Regency, and to determine the percentage distribution of these occupations. The research employed a descriptive qualitative method using purposive sampling involving 30 respondents. Data were collected through semi-structured interviews, observation, and documentation.The findings reveal that the majority of coastal women are within the productive age group and have a primary school educational background. The dominant occupation is anchovy processing factory labor (46.7%), followed by fish vendors (33.3%), small-scale fishery-based entrepreneurs (6.7%), and other activities such as cleaning, sorting, and drying fish (each 3.3%). These results indicate that women’s economic participation is concentrated in informal fishery processing and marketing sectors.Such economic involvement reflects a dual role pattern, in which women simultaneously perform domestic responsibilities and productive economic activities to supplement household income. Therefore, coastal women in Padelegan Village demonstrate a substantial contribution as an adaptive strategy of fishermen’s households in coping with economic uncertainty.