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All Journal Sosial Horizon: Jurnal Pendidikan Sosial Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Riset Entrepreneurship Journal of Community Service and Empowerment ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Education Research Jurnal Pariwisata Indonesia Journal Publicuho Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Spektrum Komunikasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Pesona Pariwisata Journal of Ekonomics, Finance, and Management Studies PESHUM
Sheidy Yudhiasta
Tourism Department, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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How online review dimensions shape booking decisions: Evidence from Traveloka users in Surabaya Ramadhani, Rachel Maryam; Yudhiasta, Sheidy
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1128

Abstract

Purpose – This study seeks to analyze the influence of electronic word-of-mouth (eWOM) dimensions on booking decisions for star-rated hotels in Surabaya via the Traveloka platform. Design/methodology/approach – This study adopts a quantitative approach with an explanatory research design. Data were obtained from 100 respondents selected through purposive sampling, specifically Traveloka users who have previously booked star-rated hotels in Surabaya. The data were then analyzed using multiple linear regression techniques with the assistance of SPSS software. Findings – The findings reveal that eWOM Quality, eWOM Quantity, and Sender’s Expertise collectively exert a significant influence on booking decisions. Partially, all variables also show positive and significant effects, with eWOM Quality identified as the most dominant variable. The model explains 69.8% of the variance in booking decisions. Research limitations – This study is limited to three eWOM dimensions and domestic tourists in Surabaya. Future research is suggested to include additional variables and broader research contexts to improve generalizability. Implications – The results emphasize the importance of effectively managing online reviews, as review quality, quantity, and source credibility are key factors in influencing consumer trust and booking decisions on online travel platforms. Originality – This study offers empirical insights into the collective influence of eWOM dimensions on hotel booking decisions within the context of Traveloka users in Surabaya.
Co-Authors Adham Roy Bhafiel Ahmad Hanafi Alex Agung Tri Laksono Ardhelia Damayanti Wirawan Arnetha Seputra Binatari, Sting Chelsi Okmelita Purnomo Devi Ananta Sari Endriana, Fathika Fondina Gusriza Garsione Agni Andrea Jihan Hasna Iftinan Joko Mijiarto Latif Ahmad Fauzan Leily Suci Rahmatin Leily Suci Rahmatin Maulana, Hendra Moch. Rifhan Arifin Muhammad Ali Akbar Muhammad Luqman Taufiq Nela Nafaza Kumala Ovia Putri Rahmadani Rahmatin, Leily Suci Ramadhani, Rachel Maryam Reyhan Firmansyah Sekar Kinari, Nadhira Wulandari, Arnita Putri