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Wardana Wardana
Universitas Teknologi Digital
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Analisis Penerapan Strategi TOWS Dalam Meningkatkan Volume Penjualan Pada Usaha Kerupuk Kulit Cap Wayang Golek Di Kabupaten Bandung Barat Pingky Abda Ramkutih; Wardana
Manajemen: Jurnal Ekonomi USI Vol 6 No 1 (2024): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/j948hq76

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui analisis penerapan strategi TOWS dalam meningkatkan volume penjualan pada usaha kerupuk kulit Cap Wayang Golek di Kabupaten Bandung Barat. Hal ini meliputi penerapan analisis TOWS serta alternatif yang dilakukan oleh usaha kerupuk kulit Cap Wayang Golek, dampak dari analisis penerapan strategi TOWS terhadap peningkatan jumlah volume penjulan. Penelitian ini termasuk penelitian yang menggunakan metode kualitatif deskriptif. Teknik pengumpukan data menggunakan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan adanya dampak dari analisis penerapan strategi TOWS dalam meningkatkan jumlah volume penjualan.Hal ini ditunjukan dari hasil wawancara dan observasi bahwa analisis penerapan strategi TOWS merupakan hal yang penting yang harus dianalisis oleh setiap usaha atau bisnis
Strategi Penerapan Pelayanan Prima Pada Jamun Medical Indonesian Wardana; Lia Lestari, Dewi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.3993

Abstract

This research was conducted to find out how excellent service is provided to consumers based on the experience of consumers who visit PT Jamun Medical Indonesian Majalaya branch, Bandung Regency. In providing services, it is important to do well without prioritizing who is served, but must comply with existing service standards or set by the institution as a service provider with full commitment and readiness to solve problems that arise in a professional way. The purpose of this study is to identify the strategy for implementing excellent service in PT Jamun Medical Indonesian Majalaya branch, Bandung Regency. The research method applied here is qualitative descriptive analysis, which is an approach used to collect data and describe real events based on phenomena faced in society, with the hope that the research object can be presented in detail. After the research, the researcher can conclude that the excellent service at PT Jamun Medical Indonesian Majalaya branch, Bandung Regency can be said to be not good due to several influencing factors.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN BERBASIS INTEGRATED MARKETING COMMUNICATION PADA MUSEUM GEOLOGI BANDUNG Intania, Lina; Wardana, Wardana
JURSIMA Vol 7 No 2 (2019): Jursima Vol. 7 No. 2, Tahun 2019
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1101

Abstract

Penelitian ini menganalisis strategi komunikasi pemasaran berbasis Integrated Marketing Communication (IMC) di Museum Geologi Bandung, dengan fokus pada isu-isu pokok seperti efektivitas promosi digital, keterbatasan anggaran, rendahnya literasi Masyarakat, dan hambatan regulasi pemerintah. Tujuan penelitian adalah mengevaluasi penerapan IMC dalam meningkatkan kunjungan dan kesadaran Masyarakat terhadap museum sebagai destinasi edukasi. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus, melalui wawancara mendalam dengan staf pemasaran dan pengunjung, observasi, serta analisis dokumentasi. Hasil penelitian menunjukkan tiga strategi utama: (1) segmentasi pasar (demografis, geografis, psikografis, perilaku) dengan target pelajar, mahasiswa, dan wisatawan, (2) brand storytelling via media sosial dan website, serta (3) personalisasi melalui virtual tour dan kolaborasi dengan institusi pendidikan. Museum juga mengimplementasikan elemen IMC seperti iklan digital (Instagram, Tiktok), public relations (survey kepuasan), event marketing (Day & Night at the Museum), dan mobile marketing (WhatsaApp). Kendala utama meliputi anggaran terbatas dan regulasi promosi. Rekomendasi mencakup kolaborasi influencer, pemanfaatan teknologi (augmented reality), dan penguatan direct marketing.
Prospects of wheat flour in improving the economy of the Labuandiri village Siontapina district, Buton regency, Indonesia Purnamasari, Wa Ode Dian; Al Zarliani, Wa Ode; Wardana, Wardana; Anggraini, Anggraini
Environmental and Agriculture Management Vol 1 No 2 (2024): Environmental and Agriculture Management : November 2024
Publisher : Institute for Research and Community Service (LPPM), Universitas Islam Madura, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/eam.1.2.91-100

Abstract

The production of raw crackers made from wheat flour has developed as a potential small business in Labuandiri Village, Buton Regency. In the context of business development, it is important to know to what extent the production process is able to create added value for craftsmen. The problem formulation in this research is how much added value results from converting wheat flour into raw crackers. This research aims to analyze the added value of converting wheat flour into raw crackers in Labuandiri Village, Siotapina District, Buton Regency, using the Hayami method. The sample consisted of 10 participants selected purposively. Data collection techniques include observation, interviews and documentation. The results show that the average production of raw crackers is 56 kg per month with 48 kg of raw materials and involving 1.8–2 workers. The resulting added value is $1.11/kg of raw materials, with a profit of $0.84/kg and labor compensation of $0.27/kg. This research is expected to provide insight for craftsmen and stakeholders about the potential for added value and encourage the development of small businesses to increase the income of local craftsmen.
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN SALAWU KABUPATEN TASIKMALAYA Nasrulloh, Adi Ilham; Wardana, Wardana
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1916

Abstract

ABSTRAKPendidik dan pelatihan (Diklat) adalah komponen yang esensial pada pengembangan organisasi karena dapat mengubah perilaku karyawan. Hal ini mengindikasikan bahwa keberhasilan organisasi atau instansi saat meraih tujuan serta kelangsungannya bergantung pada mutu SDM. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pendidikan dan pelatihan terhadap kinerja pegawai pada Kantor Kecamatan Salawu Kabupaten Tasikmalaya serta untuk mengetahui tingkat pendidikan dan pelatihan yang pernah diikuti oleh pegawai Kantor Kecamatan Salawu Kabupaten Tasikmalaya. Penelitian ini mengambil satu objek yaitu Kantor Kecamatan Salawu Kabupaten Tasikmalaya dengan metode penelitian deskriptif kuantitatif dengan menggunakan metode analisis deskriptif, analisis kuantitatif, dan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa pendidikan dan pelatihan berpengaru positif signifikansi atas kinerja pegawai Kantor Kecamatan Salawu Kabupaten Tasikmalaya sebesar 89,6%. Adapun sisanya yaitu 10,4% dipengaruhi variabel lain.Kata Kunci: Kinerja Pegawai, Manajemen, Pendidikan, pelatihanABSTRACTEducation and training is an essential component of organizational development because it can change employee behavior. This indicates that the success of an organization or agency when achieving its goals and continuity depends on the quality of human resources. The purpose of this study is to determine and analyze the effect of education and training on employee performance at the Salawu District Office, Tasikmalaya Regency and to determine the level of education and training that has been attended by employees of the Salawu District Office, Tasikmalaya Regency. This study took one object, namely the Salawu District Office of Tasikmalaya Regency with quantitative descriptive research methods using descriptive analysis methods, quantitative analysis, and multiple linear regression analysis. The results of this study indicate that education and training have a significant positive effect on the performance of employees of the Salawu District Office of Tasikmalaya Regency by 89.6%. The remaining 10.4% is influenced by other variables.Keywords:  Employee Performance, Management, Education, Training.
Implementation of Total Quality Management to Improve Management Quality at the Lembang Community Health Center Nur Fadilah, Reutno; -, Wardana
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 9 No. 1 (2024): Health Information and Management
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmis.v9i1.466

Abstract

Puskesmas (Community Health Center) is a term used to describe health services provided to the community. Therefore, optimal performance is always required from Puskesmas in providing health services, making service quality a crucial issue. The purpose of this study was to determine the success of total quality management (TQM) implementation at the Lembang Community Health Center using a qualitative approach. Through in-depth interviews and observations, this study investigated how the Community Health Center implemented the TQM concept, the factors supporting it, and the obstacles they faced during the implementation process. The results highlighted the importance of leadership commitment, employee engagement, a supportive organizational culture, and a strong understanding of TQM principles for successful implementation. However, this study also identified several challenges such as lack of resources, resistance to change, and a lack of understanding of the TQM concept. This study provides valuable information for Community Health Center staff and healthcare practitioners in developing effective strategies to improve the quality of healthcare services through TQM implementation.
Pendampingan Produksi Dan Pemasaran Pupuk Kompos Di Kelompok Tani Margo Utomo, Dukuh Gumul: Menuju Pertanian Berkelanjutan Agung Utama; Anita Mustikasari; Tony Wijaya; Wardana Wardana; Arif Wibowo
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.241-248

Abstract

Kelompok Tani Margo Utomo di Dukuh Gumul menghadapi tantangan dalam mempertahankan keberlanjutan pertanian akibat ketergantungan pada pupuk kimia, yang berdampak negatif terhadap lingkungan dan kualitas tanah. Sebagai solusi, program pengabdian ini dirancang untuk mendukung transisi ke pupuk kompos yang lebih ramah lingkungan. Metode yang diterapkan meliputi pelatihan teknik pengomposan dan penerapan teknologi sederhana, seperti penggunaan alat pengaduk kompos dan bioaktivator untuk meningkatkan kualitas dan efisiensi produksi. Selain aspek produksi, program ini juga mencakup pelatihan branding dan pemasaran digital guna memperkuat daya saing produk di pasar. Hasil evaluasi menunjukkan peningkatan keterampilan teknis petani dalam produksi kompos, dengan 90% peserta mencapai pemahaman yang baik. Program ini menunjukkan potensi sebagai model pemberdayaan yang dapat diadaptasi di wilayah lain untuk mendorong pertanian berkelanjutan.
Analisis Penerapan Strategi TOWS Dalam Meningkatkan Volume Penjualan Pada Usaha Kerupuk Kulit Cap Wayang Golek Di Kabupaten Bandung Barat Pingky Abda Ramkutih; Wardana
Manajemen: Jurnal Ekonomi Vol. 6 No. 1 (2024): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/j948hq76

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui analisis penerapan strategi TOWS dalam meningkatkan volume penjualan pada usaha kerupuk kulit Cap Wayang Golek di Kabupaten Bandung Barat. Hal ini meliputi penerapan analisis TOWS serta alternatif yang dilakukan oleh usaha kerupuk kulit Cap Wayang Golek, dampak dari analisis penerapan strategi TOWS terhadap peningkatan jumlah volume penjulan. Penelitian ini termasuk penelitian yang menggunakan metode kualitatif deskriptif. Teknik pengumpukan data menggunakan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan adanya dampak dari analisis penerapan strategi TOWS dalam meningkatkan jumlah volume penjualan.Hal ini ditunjukan dari hasil wawancara dan observasi bahwa analisis penerapan strategi TOWS merupakan hal yang penting yang harus dianalisis oleh setiap usaha atau bisnis
Attitude, Values, Religiosity, and Halal Certification in Halal Food Purchases by Indonesian Muslim Youth Penny Rahmawaty; Arif Wibowo; Wardana Wardana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3587

Abstract

Purchasing buying behavior is influenced by various factors, including personal values, religiosity, and halal certification. Personal values shape individual attitudes, which in turn can affect consumer decisions. In the context of halal products, halal certification serves as a form of assurance and protection for Muslim consumers. This study aims to examine the influence of personal values, religiosity, and halal certification on purchasing behavior, with attitudes toward halal food consumption as a mediating variable. A quantitative descriptive approach was used, with data collected through surveys and analyzed using Structural Equation Modeling (Partial Least Square). The findings show that personal values, religiosity, and halal certification significantly and positively affect purchasing attitudes and behavior among millennial Muslim consumers. However, attitudes were found to have no significant influence on purchasing behavior and did not mediate the relationship between the three independent variables and purchasing behavior. These results suggest that while personal values, religiosity, and certification shape consumer preferences, purchasing behavior may be driven by other direct factors beyond attitudes.
Co-Authors Agung Utama Alzarliani, Waode Anggraini Anggraini Anita Mustikasari Arif Wibowo Arif Wibowo Azelia Monica Azizu Eka Purwanda Elfira, Siti Erwin Harahap Evi Erfiyana Farid Hirji Badruzzaman Intania, Lina Lia Lestari, Dewi Muzuna M Nandika Reri Pradana Nasrulloh, Adi Ilham Nur Fadilah, Reutno Nurlaela, Syifa Penny Rahmawaty Pingky Abda Ramkutih Pingky Abda Ramkutih Purnamasari, Wa Ode Dian Putri Nuraini Rijalludin Rijalludin Siti Nurlatifah, Siti Tony Wijaya