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All Journal Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis KELUARGA: Jurnal Ilmiah Pendidikan Kesejahteraan Keluarga Jurnal Ilmiah Padma Sri Kreshna MANAJEMEN DEWANTARA Agribusiness Journal Jurnal Ilmiah Agritas Journal Of Agribusiness, Social and Economic
Rahmaningtyas, Avivah
Universitas Sarjanawiyata Tamansiswa
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Value Orientation and Ecoliteracy as Key Factors in Green Product Purchase Decisions Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Novitaningrum, Restie; Fauziah, Irma; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22272

Abstract

Consumer awareness regarding health and environmental sustainability has increased interest in green products. Companies now recognize the importance of understanding consumer behavior in purchasing eco-friendly products, as trust and perceptions of safety significantly influence market success. This study aims to analyze how consumer ecoliteracy and value orientation affect purchasing decisions for Chocolate Monggo’s green products, providing insights to support effective marketing strategies for sustainable food brands. This study was conducted using ecoliteracy and value orientation as independent variables and purchase decision as the dependent variable. Data were collected via a Google Form and analyzed through Structural Equation Modelling (SEM) using Partial Least Squares (PLS) in SmartPLS 4.0. The findings reveal that ecoliteracy and value orientation are significant to consumers’ purchasing decisions for Chocolate Monggo. These results suggest that Chocolate Monggo should focus on strategies to elevate public ecoliteracy and promote the personal and social benefits associated with green product consumption. 
Analisis Konsumsi Energi Dan Pangsa Pengeluaran Pangan Terhadap Derajat Ketahanan Pangan Rumah Tangga Petani Singkong Di Desa Ngawen, Pati Artita Devi Maharani; Avivah Rahmaningtyas; Eska Stefani; Supriyono
KELUARGA: Jurnal Ilmiah Pendidikan Kesejahteraan Keluarga Vol 11 No 2 (2025): Agustus
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/keluarga.v11i2.20683

Abstract

This study aims to analyze energy consumption levels, the share of food expenditure, and food security among cassava-farming households in Ngawen Village, Cluwak District, Pati Regency. The research method employed descriptive analysis, utilizing data collection techniques that included interviews, literature studies, observation, and documentation. Sampling through saturated sampling, namely all members of the Sido Rukun farming group who received fertilizer assistance of more than 2,000 kg, resulted in 35 respondents. Data analysis was carried out by calculating household income, household expenditure, energy sufficiency rate, share of food expenditure, and the degree of food security. The results showed that the average energy and protein consumption of cassava farming households did not meet the AKG standards set by the National Food and Nutrition Workshop. As many as 60% of households had an energy consumption level of less than 80% of the required amount, indicating an imbalance in access to food and energy. In addition, the share of food expenditure was relatively high, which has an impact on household food security, being relatively low. keyword: Energy Adequacy; Food Security; Food Expenditure Share; Households
Co-Authors Adhipermana, Juan Adhyasta, Galan Any Suryantini Artita Devi Maharani Artita Devi Maharani Artita Devi Maharani, Artita Devi Azhar, Najwa Jihan Cahyaningtyas, Nur Indah Desfiva , Asdya Linka Evi Setiawati Fadhilah, Muhammad Luthfie I Nyoman Arif Kurniawan I Nyoman Arif Kurniawan Ignatius Suprih Sudrajat Irma Fauziah Ismawati, Aisah Dwi Jhihan Jhihan Kusuma Mawardi, Nanang Liska Simamora Mumtaz, Nisa Fadhillah Nanang Kusuma Mawardi Novitaningrum, Restie Nur Indah Cahyaningtyas Oktiva Anggraini Putra, Hega Bintang Pratama Putri, Levana Masitajasmin Saputri, Amelia Ayu Slamet Hartono Stefani, Eska Supriyono Wahyuningrum, Dinar Yunianta