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All Journal SENTRALISASI Jurnal Pengabdian Magister Pendidikan IPA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Sangkabira Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Abdi Anjani Jurnal Ekonomi, Manajemen, Akuntansi JURNAL MANAJEMEN DAN BISNIS INDONESIA Ganec Swara
Sri Maryanti
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Understanding Tourist Preferences for Destination Attributes of Lombok Island Using a Conjoint Analysis Approach Sri Maryanti; Lale Puspita Kembang; Yeldy Dwi Genadi
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5849

Abstract

Understanding how tourists prioritize competing destination attributes is critical for strengthening destination competitiveness and informing sustainable tourism development. However, limited empirical research has examined how local tourists trade off and prioritize destination attributes in their destination choices, particularly in Lombok, Indonesia. This study examines local tourists’ preferences and assesses the relative importance of destination attributes in their destination choice. A quantitative survey was conducted among local tourists visiting destinations across Lombok, and the data were analyzed using conjoint analysis. Five destination attributes were examined: accessibility, tourist attractions, amenities, ancillary services, and price. The findings indicate that accessibility is the most important destination attribute, followed by price, tourist attractions, amenities, and ancillary services. The conjoint model demonstrated statistically significant agreement between observed and estimated preferences, indicating satisfactory predictive validity. At the attribute level, tourists preferred good road conditions, affordable prices, and destinations offering natural scenery and cultural diversity. These findings highlight accessibility, affordability, and natural and cultural attractions as priority areas for strengthening Lombok’s destination competitiveness and provide practical guidance for destination managers and tourism stakeholders in developing strategies aligned with local tourists’ preferences.
Uncovering Guests’ Satisfaction and Dissatisfaction Through Tripadvisor Reviews: Evidence From Sheraton Senggigi Beach Resort Febrian Humaidi Sukmana; Sri Maryanti
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4465

Abstract

This study examines key factors influencing guest satisfaction and dissatisfaction at Sheraton Senggigi Beach Resort (SSBR) based on online reviews, comparing high-rated (5-Star and 4-Star) and low-rated (3-Star, 2-Star, and 1-Star) reviews to identify aspects driving positive and negative guest perceptions. A content analysis was conducted on 1,921 English-language reviews from TripAdvisor spanning 2005 to 2024, with thematic analysis employed to uncover patterns in guest experiences. The findings reveal that positive reviews emphasize excellent service, well-maintained facilities, strategic location, and cleanliness as primary drivers of satisfaction, whereas negative reviews highlight outdated room conditions, inadequate service, and cleanliness issues as major sources of dissatisfaction. This study offers a unique comparative analysis of guest reviews, contributing to the academic literature by demonstrating how online reviews can be leveraged to understand guest experiences at luxury hotels while addressing gaps in research on rating-based review differences. 
Co-Authors Adrianda Anwar Anggun Sukma Alfianti Asri Oktiani Baiq Nazwa Novita Ceila Ramadhani Dewi Rispawati Didy Ika Supryadi Eko Supriastuti Supriastuti Faezal Faezal Febrian Humaidi Sukmana Herawati Khotmi Himawan Sutanto I Gusti Agung Arista Pradnyani I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Putu Widya Atmaja Ibrahim, Isra Dewi Kuntary Lale Puspita Kembang Nadia Nuril Ferdaus Nila Rahayu Nora Listantia Putri Dewi Santika Ramadhani, Rahmi Sri Rosyia Wardani Sri Ayu Febrianti Suharti Suharti suparlan Yeldy Dwi Genadi