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All Journal Jurnal Sosial Ekonomi Pertanian Briliant: Jurnal Riset dan Konseptual EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) JURNAL AGRICA Jurnal STIE Semarang (Edisi Elektronik) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Journal of Tropical AgriFood Jurnal Pendidikan dan Konseling Agriecobis : Journal of Agricultural Socioeconomics and Business Grouper: Jurnal Ilmiah Perikanan Agrimansion: Agribusiness Management & Extension Jurnal IPTEK Bagi Masyarakat Indonesian Journal of Innovation Studies Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS JURNAL HUTAN TROPIS Jurnal Mahasiswa Agribisnis ARMADA : Jurnal Penelitian Multidisiplin Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian IIJSE Agricultural Socio-Economic Empowerment and Agribusiness Journal Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Journal Development Manecos Journal of Global Sustainable Agriculture Jurnal Ecogen
TAUFIK SETYADI
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, Jawa Timur, Indonesia
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Competitiveness Analysis of Indonesian Frozen Shrimp Exports to China Using RCA and EPD Ardian Christyanti; Taufik Setyadi; Dona Wahyuning Laily
Grouper Vol. 17 No. 1 (2026): Grouper: Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v17i1.391

Abstract

Indonesia is one of the world's major exporters of frozen shrimp, but its market share in China is still relatively small despite the country's high demand. This study aims to analyze the trend of Indonesia's frozen shrimp export performance to China, analyze comparative competitiveness using Revealed Comparative Advantage (RCA) analysis, analyze competitiveness dynamics through Export Product Dynamic (EPD), and formulate strategies to improve export competitiveness. The study used secondary time series data (2014-2023) obtained from BPS, KKP, UN Comtrade, and other official sources. The results showed that the trend of Indonesia's frozen shrimp exports to China fluctuates but tends to increase, with a significant spike in 2022. The RCA analysis shows that Indonesia's comparative competitiveness was strong at the beginning of the period, but weakened since 2019-2023 as the RCA value is consistently below one. Meanwhile, the EPD analysis shows that Indonesia's export position is often in the Lost Opportunities category, signaling a failure to capitalize on market growth despite growing Chinese demand. These findings indicate the need for strategies to strengthen competitiveness through market diversification, modernization of cultivation systems, improved logistics efficiency, implementation of international standards, and more aggressive promotion and branding in the Chinese market.
The Effect of Service Performance on Visitor Satisfaction and Loyalty in Mojosemi Forest Park Agrotourism, Magetan Regency Damar Prakoso; Taufik Setyadi; Ika Sari Tondang
Journal of Global Sustainable Agriculture Vol 6, No 1 (April 2026)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v6i1.1151

Abstract

The relationship between service performance, visitor satisfaction, and loyalty has become a crucial element in strengthening sustainable agrotourism destinations. Mojosemi Forest Park, located in Magetan Regency, was selected as the research site due to its natural attractions and the challenges it faces in retaining visitor satisfaction and loyalty amid growing competition. A quantitative approach was employed with data collected from 100 respondents using questionnaires, and the analysis was conducted through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that service performance positively and significantly affects satisfaction, while satisfaction strongly influences loyalty. Service performance also exerts a direct effect on loyalty, with satisfaction confirmed as a partial mediator in the relationship. These findings highlight that improvements in the SERVQUAL dimensions—reliability, assurance, tangibles, empathy, and responsiveness—not only enhance the visitor experience but also strengthen long-term loyalty. The academic contribution of this study lies in expanding the literature on satisfaction’s mediating role in linking service performance and loyalty within the context of Indonesian agrotourism. From a practical perspective, the results provide valuable insights for managers of Mojosemi Forest Park to design service strategies that ensure sustainable improvements, enhance visitor engagement, and reinforce destination competitiveness in the modern tourism industry
ANALISIS KEBERLANJUTAN USAHA AGROWISATA BELIMBING MOYOKETEN DI KABUPATEN TULUNGAGUNG MELALUI ANALISIS MULTIDIMENSIONAL SCALING Azki Nur Halimah; Mubarokah Mubarokah; Taufik Setyadi
JURNAL AGRIMANSION Vol 27 No 1 (2026): Jurnal Agrimansion April 2026
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v27i1.2060

Abstract

Meningkatnya tren nasional agrowisata memunculkan persaingan yang semakin ketat antar destinasi. Agrowisata Belimbing Moyoketen juga masih menghadapi kendala berupa lemahnya integrasi antar pelaku usaha serta terdapat potensi ketidaksesuaian antara praktik lapangan dengan konsep Community Based Tourism (CBT) yang seharusnya inklusif dan adaptif. Kondisi ini dalam jangka panjang tentu dapat mengancam keberlanjutan agrowisata. Penelitian ini bertujuan untuk mengidentifikasi kondisi keberlanjutan usaha ditinjau dari 5 dimensi keberlanjutan, meliputi ekologi, ekonomi, sosial, kelembagaan, dan infrastruktur serta menganalisis atribut penilaian paling berpengaruh terhadap keberlanjutan agrowisata. Sampel pada penelitian ini berjumlah 47 orang yang terdiri dari pihak internal dan eksternal menggunakan teknik purposive dan accidental sampling. Analisis data menggunakan analisis deskriptif dan analisis keberlanjutan Multidimensional Scaling (MDS) Rapfish. Hasil penelitian menunjukkan terdapat 41 atribut yang dikelompokkan ke dalam 5 dimensi keberlanjutan. Hasil penilaian MDS Rapfish didapatkan 21 atribut sensitif yang dibagi menjadi 2 atribut sensitif pada dimensi ekologi, 4 atribut sensitif pada dimensi ekonomi, 5 atribut sensitif pada dimensi sosial, 6 atribut sensitif pada dimensi kelembagaan, dan 4 atribut sensitif pada dimensi infrastruktur. Secara multidimensi, Agrowisata Belimbing Moyoketen memiliki nilai indeks sebesar 51,26% dengan status cukup berkelanjutan.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT FORE COFFEE IN SURABAYA: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA FORE COFFEE DI SURABAYA Raisha Firliana Listanti; Taufik Setyadi; Nisa Hafi Idhoh Fitriana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34280

Abstract

Intense competition in the coffee retail sector has compelled companies to prioritize customer relationship management to foster sustainable loyalty. This research analyzes the influence of CRM on the loyalty of Fore Coffee users in Surabaya, utilizing a quantitative explanatory approach. Drawing from a sample of 100 respondents selected through purposive sampling, the data were analyzed using the SEM-PLS method. The findings confirm a positive and significant impact of CRM on customer loyalty, with a contribution of 74.9% ($R^2$ 0.749). This indicates that digital CRM strategies, including loyalty programs and personalized promotions, play a pivotal role in strengthening consumer engagement. Consequently, reinforcing CRM systems serves as a strategic move for coffee shop management to maintain their customer base amidst an increasingly aggressive industrial competition
PENDAMPINGAN PENULISAN PROPOSAL PROGRAM KREATIVITAS MAHASISWA MELALUI KLINIK PKM Yesi Mustika Ningsih; Taufik Setyadi; Dita Rosyita
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.38140

Abstract

Abstrak: Program Kreativitas Mahasiswa (PKM) merupakan wadah pengembangan potensi dan kreativitas mahasiswa dalam menghasilkan inovasi di berbagai bidang. Namun, pemahaman mahasiswa dalam penyusunan proposal PKM masih rendah. Ini terjadi akibat kurangnya sosialisasi, pelatihan, dan pendampingan yang memadai. Untuk menjawab permasalahan tersebut, dilakukan pendampingan penulisan proposal program kreativitas mahasiswa melalui klinik PKM. Tujuan dari pengabdian ini adalah meningkatkan kompetensi dan partisipasi mahasiswa dalam mengikuti PKM. Kegiatan diikuti oleh 100 mahasiswa agribisnis. Metode pelaksanaannya adalah campuran terdiri atas 4 tahapan, dimulai dengan persiapan, sosialisasi, pendampingan dan evaluasi. Evaluasi dilakukan melalui kuesioner 27 pertanyaan untuk menilai pemahaman, kepuasan, serta peningkatan motivasi dan kemampuan penyusunan proposal PKM, yang menjadi indikator keberhasilan kegiatan. Hasil dari kegiatan pendampingan penulisan PKM adalah meningkatnya pengetahuan Mahasiswa sebesar 62,73%, keterampilan mahasiswa dalam mencari ide dan membuat proposal PKM meningkat sebesar 84%. Program ini juga meningkatkan partisipasi mahasiswa dalam PKM yaitu sebanyak 32 proposal PKM yang berhasil disusun oleh mahasiswa dan dinyatakan siap diajukan ke tahap seleksi tingkat universitas.Abstract: The Student Creativity Program (PKM) is a forum for developing students' potential and creativity in producing innovations in various fields. However, students' understanding of PKM proposal writing is still low. This is due to a lack of adequate socialization, training, and mentoring. To address this issue, guidance on writing student creativity program proposals was provided through the PKM clinic. The aim of this community service was to improve students' competence and participation in PKM. The activity was attended by 100 agribusiness students. The implementation method was a mixture of 4 stages, starting with preparation, socialization, mentoring, and evaluation. The evaluation was conducted through a 27-question questionnaire to assess understanding, satisfaction, and increased motivation and ability to prepare PKM proposals, which were indicators of the success of the activity. The results of the PKM writing mentoring activity were an increase in student knowledge by 62.73% and an increase in student skills in finding ideas and writing PKM proposals by 84%. This program also increased student participation in PKM, with 32 PKM proposals successfully written by students and declared ready to be submitted to the university selection stage.
bahasa inggris Antonius Dian Kurnianto; Taufik Setyadi; Ida Syamsu Roidah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10011

Abstract

Shallots (Allium ascalonicum L.) are an important horticultural commodity in Indonesia, yet their high price volatility often causes disparities between farm-gate and retail prices. This condition indicates inefficiencies in the marketing system, long distribution chains, and weak bargaining power of farmers. This study examines the structure of shallot marketing channels, the distribution of marketing margins and farmers’ share, and the factors influencing shallot price formation at the retail level. The research aims to analyze marketing channel patterns, measure marketing margins and farmers’ share, and identify the main determinants of retail shallot prices in Jatirogo District, Tuban Regency, East Java. A mixed-method approach was applied, combining descriptive qualitative analysis with quantitative analysis using Partial Least Squares (PLS). Primary data were collected from 68 shallot retailers through interviews and structured questionnaires, supported by secondary data from official institutions and relevant literature. The results reveal three marketing channels with different efficiency levels. The farmer–consumer channel is the most efficient, with zero marketing margin and a farmers’ share of 100%, but it is limited in market reach. The farmer–collector–retailer channel generates a marketing margin of IDR 12,000/kg with a farmers’ share of 62%, while the farmer–collector–wholesaler–retailer channel records the highest margin of IDR 15,000/kg and the lowest farmers’ share at 57%. Furthermore, transportation costs, supply–demand imbalance, and marketing channel length significantly increase retail prices, while local production volume and substitute goods reduce prices. These findings highlight the importance of improving logistics efficiency and shortening marketing channels to enhance price stability and farmers’ income. Keywords: Shallot, Marketing Channels, Marketing Margin, Price Formation.
Association Between the Quality of Agricultural Educational Content on Instagram and Urban Farming Self-Efficacy Among Urban Generation Z Vanesa Aurelia; Taufik Setyadi; Wahyu Santoso
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1821

Abstract

Instagram is widely used to distribute educational information, including urban farming content. This cross-sectional study examined the association between perceived quality of educational content on the Instagram account @infarm.id and urban farming self-efficacy among urban Generation Z. A purposive online survey involved 120 respondents aged 18–29 years who lived in urban areas and had viewed @infarm.id educational content at least twice. The measurement and structural models were analyzed using partial least squares structural equation modeling in SmartPLS 4. Perceived educational-content quality was positively associated with urban farming self-efficacy (β = 0.794; t = 22.843; p < 0.001; 95% CI [0.706, 0.849]), and the model explained 64.1% of the variance in self-efficacy. Because the design was cross-sectional, purposive, and based on self-reported perceptions collected at one time point, the findings indicate association rather than causal impact or actual adoption of urban farming.
The Effect of Debt to Equity Ratio, Net Profit Margin, and Return on Equity on Price Earning Ratio in Agribusiness Companies Listed on the Indonesia Stock Exchange for the 2021-2025 Period Niken Afifah Putriansyah; Ika Sari Tondang; Taufik Setyadi
Journal Development Manecos Vol. 4 No. 2 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/741548

Abstract

This study examines the influence of the Debt-to-Equity Ratio (DER), Net Profit Margin (NPM), and Return on Equity (ROE) on the Price-to-Earnings Ratio (PER) of agribusiness companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2025 period. The agribusiness sector plays a strategic role in Indonesia's economy, yet its financial performance is characterized by commodity price volatility, climate uncertainty, and biological production cycles that may affect investors' valuation decisions. A quantitative research design was employed using secondary data obtained from the annual financial statements of fifteen agribusiness companies selected through purposive sampling, resulting in 75 firm-year observations. Panel data regression analysis was conducted using Stata 19, with the appropriate estimation model determined through the Chow, Hausman, and Lagrange Multiplier tests. The findings reveal that the Debt-to-Equity Ratio has no significant effect on the Price-to-Earnings Ratio, indicating that capital structure is not the primary consideration in investors' valuation of agribusiness firms. In contrast, the Net Profit Margin has a positive and significant effect on the Price-to-Earnings Ratio, suggesting that stronger operational profitability enhances investor confidence and market valuation. Meanwhile, Return on Equity exhibits a significant negative effect on the Price-to-Earnings Ratio, implying that investors evaluate not only current profitability but also earnings sustainability and future growth prospects. Simultaneously, DER, NPM, and ROE significantly influence the Price-to-Earnings Ratio. These findings contribute to the corporate finance literature by demonstrating that firm valuation in the agribusiness sector is driven more by profitability and growth expectations than by capital structure alone, highlighting the importance of considering sector-specific characteristics when evaluating investment decisions.
Instagram and TikTok Promotion Performance for Food MSMEs Using EPIC Model: Kinerja Promosi Instagram dan TikTok bagi UMKM Sektor Pangan Menggunakan Model EPIC Aisyah Nur Jannah Putri Hariyono; Taufik Setyadi; Nisa Hafi Idhoh Fitriana
Indonesian Journal of Innovation Studies Vol. 27 No. 4 (2026): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i4.2194

Abstract

General Background: Social media provides food MSMEs with broad and interactive opportunities for digital promotion. Specific Background: Bumbu Wilona actively uses Instagram and TikTok, generating substantial content exposure, yet high reach, impressions, and views do not necessarily indicate favorable consumer responses or successful marketing communication. Knowledge Gap: Exposure metrics cannot determine whether consumers like promotional content, understand product information, develop purchase interest, or respond positively, while differences between the two platforms require consumer-based evaluation. Aims: This quantitative descriptive study evaluated Instagram and TikTok as promotional media for Bumbu Wilona using the EPIC Model among 120 respondents who had viewed content on both platforms. Results: Instagram recorded scores of 4.18 for Empathy, 4.19 for Persuasion, 4.15 for Impact, and 4.20 for Communication, producing an EPIC Rate of 4.18. TikTok recorded 4.14, 4.14, 4.11, and 4.29, respectively, producing an EPIC Rate of 4.17. Both overall scores were classified as effective, while TikTok Communication was classified as very effective. Novelty: The study evaluates both social media channels using the same four-dimensional consumer-response framework within a food MSME context. Implications: Both channels can be used complementarily, with structured consumer interaction supported through Instagram and broader content reach supported through TikTok. Highlights: The two platforms recorded overall scores of 4.18 and 4.17. Communication reached 4.20 on one channel and 4.29 on the other. All four-dimensional scores fell within favorable classification ranges. Keywords: Promotional Effectiveness, Instagram, TikTok, EPIC Model, Food MSMEs
Peran kelembagaan kelompok tani dalam strategi pengembangan usahatani tembakau di Kabupaten Gresik Luthfiyah Luthfiyah; Mubarokah Mubarokah; Taufik Setyadi
Journal of Tropical AgriFood Volume 8 Nomor 3 Tahun 2026
Publisher : Department of Agricultural Products Technology, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jtaf.8.3.2026.25595.224-236

Abstract

Usahatani tembakau merupakan sumber pendapatan penting bagi petani di Kecamatan Benjeng, Kabupaten Gresik, namun pengembangannya masih menghadapi keterbatasan kapasitas petani dan lemahnya peran kelembagaan kelompok tani. Karakteristik petani dan efektivitas kelompok tani menjadi faktor kunci dalam mendukung keberlanjutan usahatani tembakau. Penelitian ini bertujuan untuk menganalisis karakteristik petani, kondisi dan peran kelembagaan kelompok tani, serta merumuskan strategi pengembangan usahatani tembakau yang berkelanjutan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan penentuan responden secara purposive terhadap 15 petani tembakau yang tergabung dalam kelompok tani di Kecamatan Benjeng. Data dikumpulkan melalui observasi, wawancara, dan kuesioner, kemudian dianalisis menggunakan SWOT melalui matriks IFAS dan EFAS. Hasil penelitian menunjukkan bahwa petani tembakau didominasi oleh petani berpengalaman dengan tingkat pendidikan formal yang relatif rendah, sehingga masih bergantung pada pengetahuan empiris. Kelompok tani telah terbentuk secara formal, namun perannya sebagai kelas belajar, wahana kerja sama, dan unit produksi belum berjalan optimal. Strategi agresif direkomendasikan melalui penguatan kelembagaan kelompok tani, peningkatan kapasitas petani, dan pengembangan kemitraan usaha. Ketiga penguatan tersebut diperlukan untuk mendorong penguatan kelembagaan kelompok tani dan perumusan kebijakan pengembangan usahatani tembakau yang berkelanjutan.
Co-Authors Aisyah Nur Jannah Putri Hariyono Amanda Putri Desynta Antonius Dian Kurnianto Ardian Christyanti Arum, Dewi Puspa Ayu Andini Azki Nur Halimah Christin Yunita Maulani Damar Prakoso Dandy Wahyu Ali Mashuri Deanisa Herawati Putri Dita Atasa Dita Rosyita Dona Wahyuning Laily Ellecia Pricillia Siahaan Fatchur Rozci Fitri Yulinar Aldila Gevyma Tharis Iftikhor Gevyma Tharis Iftikhor Gyska Indah Harya Gyska Indah Harya Hamidah Hendrarini Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ika Sari Tondang Ika Sari Tondang Irma Indana Zulfa Laurent Regina Anjani Linda Octavia Kusumawardhani Luthfiyah Luthfiyah Mochammad Wisnu Wachidan Mubarokah Mubarokah Mubarokah Mubarokah Muhammad Khawarizmi Nasywa Aulia Wijaya Niken Afifah Putriansyah Nikita Imlenia Vilda Nainggolan Ningsih, Mega Prani Nisa Nafi Idhoh Fitriana Noor Rizkiyah Nuriah Yuliati Rahayu, Indah Raisha Firliana Listanti Risqi Firdaus Setiawan Rokhmad Budiyono Santoso, Wahyu Septia Dwi Syaharani Sri Tjondro Winarno Sri Tjondro Winarno Sri Tjondro Winarno, Sri Tjondro Sri Widyawati Tessa Oktaviani Dahlan Vanesa Aurelia Vania Maulinda Aururoh Yeni Prasasti Yesi Mustika Ningsih