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All Journal Jurnal Sosial Ekonomi Pertanian Briliant: Jurnal Riset dan Konseptual JURNAL AGRICA Jurnal STIE Semarang (Edisi Elektronik) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pendidikan dan Konseling Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Agricultural Socio-Economic Empowerment and Agribusiness Journal Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Ecogen
TAUFIK SETYADI
Agribusiness Department, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Optimizing Digital Marketing Strategy to Boost Sambal Bu Sandra Sales on the Shopee E-commerce Platform Ayu Andini; Sri Widyawati; Taufik Setyadi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.103277

Abstract

Chili is a strategic agribusiness commodity in Indonesia with high economic value, mainly processed products such as chili sauce. Sambal Bu Sandra is a micro-entrepreneur producing instant chili sauce and has utilized the Shopee e-commerce platform since 2016. However, amidst the increasing trend of chili sauce consumption, this brand faces challenges in optimizing digital marketing and intense competition. This study aims to formulate an optimal digital marketing strategy to improve Sambal Bu Sandra's sales performance on Shopee. The method used is a SWOT analysis, which includes the preparation of IFAS and EFAS matrices to identify strengths, weaknesses, opportunities, and threats. The analysis results show that the business is in quadrant I in the IE matrix, which reflects strong internal conditions and significant external opportunities. The resulting strategies include collaborative product development, optimization of Shopee features (such as Shopee Live and Shopee Ads), digital campaigns based on customer reviews, and adoption of a pre-order system. This study concludes that SWOT integration can provide strategic recommendations based on actual business conditions, which, if applied consistently, can potentially strengthen the brand's position in a competitive digital market.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT FORE COFFEE IN SURABAYA: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN PADA FORE COFFEE DI SURABAYA Raisha Firliana Listanti; Taufik Setyadi; Nisa Hafi Idhoh Fitriana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34280

Abstract

Intense competition in the coffee retail sector has compelled companies to prioritize customer relationship management to foster sustainable loyalty. This research analyzes the influence of CRM on the loyalty of Fore Coffee users in Surabaya, utilizing a quantitative explanatory approach. Drawing from a sample of 100 respondents selected through purposive sampling, the data were analyzed using the SEM-PLS method. The findings confirm a positive and significant impact of CRM on customer loyalty, with a contribution of 74.9% ($R^2$ 0.749). This indicates that digital CRM strategies, including loyalty programs and personalized promotions, play a pivotal role in strengthening consumer engagement. Consequently, reinforcing CRM systems serves as a strategic move for coffee shop management to maintain their customer base amidst an increasingly aggressive industrial competition
Co-Authors Amanda Putri Desynta Arum, Dewi Puspa Ayu Andini Christin Yunita Maulani Dandy Wahyu Ali Mashuri Dita Atasa Fatchur Rozci Fitri Yulinar Aldila Gevyma Tharis Iftikhor Gevyma Tharis Iftikhor Hamidah Hendrarini Idhoh Fitriana, Nisa Hafi Mochammad Wisnu Wachidan Muhammad Khawarizmi Nasywa Aulia Wijaya Nikita Imlenia Vilda Nainggolan Ningsih, Mega Prani Nisa Nafi Idhoh Fitriana Rahayu, Indah Raisha Firliana Listanti Rokhmad Budiyono Sri Tjondro Winarno, Sri Tjondro Sri Widyawati