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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Mutiara: Jurnal Penelitian dan Karya Ilmiah Multidisciplinary Indonesian Center Journal Indonesian Journal of Community Engagement Khidmah Nusantara Jurnal Ilmiah Bisnis Digital Journal of Computer Science Advancements Journal of Social Entrepreneurship and Creative Technology Journal Emerging Technologies in Education
Agung Yuliyanto Nugroho
Universitas Cendekia Mitra Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kontribusi Platform Digital Sosial Terhadap Peningkatan Ketertarikan Siswa pada Perguruan Tinggi Baru di Indonesia Agung Yuliyanto Nugroho; Joko Sutopo; Nur Rohman
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 4 (2024): Agustus : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i4.1532

Abstract

Universities as institutions providing educational services must be able to adapt to this. Currently, there are many universities that use social media, but not many universities can make optimal use of social media. Promotion is something that every company must do. The main thing in promotion is to create a persuasive message that is effective to attract the attention of consumers. The use of social media for prospective new students. This study aims to decipher the influence of social media use on the number of new students. This research is a quantitative descriptive research. The sample was taken from users of 9 digital platforms Youtube, Facebook, Tik Tok, Instagram, Twitter, Sportify, ClubHouse, Pintrest and Linkedin. Based on the results of the research, the use of digital platforms to increase the number of university students is increasing. This paper seeks to outline how the trend of social media use in universities, what social media platforms can be used in universities and how social informatics is the use of digital social media platforms for universities.
Pendampingan Penerbitan Nomer Induk Berusaha (NIB) Untuk Usaha Mikro: Langkah Menuju Penguatan Ekonomi Untuk Kesuskesan Bisnis Agung Yuliyanto Nugroho
Indonesian Journal of Community Engagement Vol. 1 No. 1 (2024): (September) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v1i1.5

Abstract

This service aims to evaluate the effectiveness of the socialization of the Business Identification Number (NIB) among micro-entrepreneurs in Indonesia. NIB, as part of the government's efforts to simplify administration and improve legal compliance of business actors, has a crucial role in the development of the micro-business sector. However, many micro-entrepreneurs still do not fully understand the benefits and procedures related to NIB. This research method involves surveys and in-depth interviews with micro-entrepreneurs in several regions to identify their level of understanding of NIB and the obstacles they face in the registration process. In addition, documentation analysis of various socialization programs that have been carried out by government agencies was also carried out. The results of the study indicate that despite significant socialization efforts, there are still gaps in the understanding and implementation of NIB among micro-entrepreneurs. The main obstacles include lack of clear information, complexity of procedures, and limited access to socialization facilities
STRATEGIES FOR ENCHANCING THE SUSTAINABILITY OF BATIK BAKARAN AS CULTURAL HERITAGE AND TOURISM ASSET IN BAKARAN VILLAGE, PATI REGENCY Agung Yuliyanto Nugroho; Aghfarina Ulayya Maghnani; Aditha Agung Prakoso; Moch Nur Syamsu
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.950

Abstract

Batik Bakaran is one of Indonesia’s traditional textile arts that holds significant cultural and historical value. Preserving this heritage is not only important for maintaining cultural identity but also for developing cultural-based tourism. This research aims to analyze the strategies implemented to sustain the existence of Batik Bakaran and promote it as a cultural tourism attraction in Bakaran Village, Pati Regency. Using a qualitative descriptive method, the study involved interviews with artisans, local government officials, and tourism stakeholders. The findings indicate that preservation efforts include the development of batik training programs, integration of batik education in schools, and the revitalization of traditional motifs. Meanwhile, promotion strategies focus on branding, digital marketing, and the creation of batik tourism packages. The study concludes that collaborative efforts between artisans, communities, and the government are crucial in ensuring the continuity and economic potential of Batik Bakaran through cultural tourism.
SYNERGY OF TOURISM OFFICE IN MANAGING TOURIST DESTINATIONS IN SOLOK CITY Nabila Audrey Sylindra; Kiki Rizki Makiya; Moch. Nur Syamsu; Agung Yuliyanto Nugroho
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1030

Abstract

Tourism plays a strategic role in supporting regional economic growth, including in Solok City, which has rich natural and cultural tourism potential. However, the optimization of destination management in this city faces several challenges, such as limited human resources, inadequate infrastructure, low community awareness, and insufficient promotion strategies. This study aims to analyze the role of the Tourism Office in optimizing destination management, identify influencing factors, and formulate strategic efforts towards sustainable tourism management. This research uses a qualitative approach with a case study method. Data were collected through observation, in-depth interviews with stakeholders (government, private sector, community, academia, and media), and document studies. The results show that the Tourism Office of Solok City plays a key role in four main functions: planning, implementation, coordination, and evaluation. Programs conducted between 2021 and 2024 include destination development, tourism promotion, human resource capacity building, and cross-sector partnerships. Internal and external factors such as budget constraints, infrastructure limitations, community participation, and destination competitiveness influence management effectiveness. The implementation of Good Governance principles participation, transparency, accountability, and efficiency along with Destination Management approaches, has guided policy and program implementation. However, some aspects, particularly cross-sectoral integration and innovation in tourism promotion, still need improvement. This study concludes that strengthening stakeholder synergy and enhancing institutional capacity are crucial for optimizing sustainable destination management in Solok City
Transformasi Digital: Mengoptimalkan Strategi E-Commerce di Era Disrupsi Agung Yuliyanto Nugroho
Jurnal Ilmiah Bisnis Digital Vol. 1 No. 1 (2024): Nopember 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/372gvd16

Abstract

Dalam era disrupsi, transformasi digital menjadi esensial bagi bisnis e-commerce untuk tetap relevan dan kompetitif. Artikel ini mengeksplorasi bagaimana perusahaan dapat mengoptimalkan strategi e-commerce mereka melalui pengembangan website layanan yang efektif. Dengan fokus pada pengalaman pengguna, artikel ini membahas elemen-elemen kunci seperti desain antarmuka yang intuitif, kecepatan loading, dan integrasi fitur-fitur interaktif. Selain itu, analisis mendalam tentang penggunaan teknologi seperti chatbots, sistem rekomendasi berbasis AI, dan analitik web membantu perusahaan dalam memahami perilaku konsumen dan meningkatkan konversi. Studi ini juga menyoroti pentingnya responsivitas dan keamanan website dalam membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa investasi dalam website layanan yang berkualitas tidak hanya meningkatkan kepuasan pelanggan, tetapi juga berkontribusi pada pertumbuhan penjualan yang signifikan. Temuan ini menawarkan wawasan praktis bagi pelaku bisnis dalam merumuskan dan mengimplementasikan strategi e-commerce yang adaptif di tengah perubahan pasar yang cepat.
Audit Tata Kelola Teknologi Informasi Adaptif Di Era Transformasi Digital Menggunakan COBIT 2019 Agung Yuliyanto Nugroho
Jurnal Ilmiah Bisnis Digital Vol. 2 No. 1 (2025): Nopember 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/2n2y4m65

Abstract

Transformasi digital telah mengubah secara fundamental cara organisasi mengelola, memanfaatkan, dan mengamankan sumber daya teknologi informasi (TI). Dalam konteks ini, audit tata kelola TI menjadi instrumen penting untuk memastikan keselarasan antara strategi bisnis dan strategi teknologi yang adaptif terhadap perubahan lingkungan digital. Penelitian ini bertujuan untuk mengevaluasi efektivitas tata kelola TI adaptif dengan menggunakan framework COBIT 2019 sebagai acuan utama. Metode penelitian yang digunakan adalah studi deskriptif kualitatif dengan pendekatan evaluatif, melalui pengumpulan data primer dan sekunder yang diperoleh dari wawancara, observasi, serta telaah dokumen kebijakan TI organisasi. Hasil audit menunjukkan bahwa penerapan tata kelola TI adaptif membutuhkan dukungan kuat dari dimensi governance system, management objectives, dan performance management yang selaras dengan domain COBIT 2019 seperti Evaluate, Direct, and Monitor (EDM) serta Align, Plan, and Organize (APO). Tingkat kematangan (maturity level) tata kelola TI organisasi yang diteliti berada pada level 3 – Defined, menunjukkan bahwa proses telah terdokumentasi dengan baik namun belum sepenuhnya dioptimalkan. Penelitian ini menyimpulkan bahwa penerapan COBIT 2019 secara adaptif mampu meningkatkan kapabilitas tata kelola TI dalam menghadapi tantangan era transformasi digital, khususnya dalam aspek integrasi, keamanan data, dan ketepatan pengambilan keputusan berbasis informasi. Rekomendasi diarahkan pada penguatan kebijakan, peningkatan kompetensi SDM TI, serta adopsi berkelanjutan terhadap prinsip-prinsip tata kelola digital yang agile dan responsif.
THE PHENOMENON OF FOOD WASTE IN BREAKFAST BUFFET SERVICES FOR SUSTAINABLE TOURISM Herra Herryani; Sony Heru Priyanto; Nur Widiyanto; Agung Yuliyanto Nugroho; Ristanti
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2171

Abstract

Food waste in buffet services in the tourism sector is a strategic issue that has significant impacts on environmental, economic, and social aspects, especially in the context of efforts to achieve sustainable tourism. This study aims to analyze in-depth strategies for preventing food waste in buffet services by highlighting operational practices, guest behavior, and managerial policies implemented in the field. The research approach uses qualitative methods with data collection techniques through direct observation, in-depth interviews with hotel managers and staff, and documentation studies related to the food production and serving processes. The research results indicate that the most effective food waste prevention strategies include ongoing guest education on responsible consumption behavior, the implementation of flexible and adaptive portion sizes tailored to guest needs, and staff capacity building through training on food management and waste mitigation. Furthermore, strengthening coordination between the kitchen, restaurant service, and management is also crucial in ensuring optimal strategy implementation. These findings provide practical and academic contributions to the tourism industry by offering recommendations that can serve as a basis for developing more efficient and sustainable policies and operational practices, thereby reducing the negative impact of food waste while improving the quality of buffet service.
Pendampingan NIB Untuk Usaha Mikro: Solusi Menuju Kesuksesan Bisnis Yang Berkelanjutan Agung Yuliyanto Nugroho
Khidmah Nusantara Vol. 1 No. 1 (2024): Agustus 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/4wj6tw45

Abstract

Pengabdian ini bertujuan untuk mengevaluasi efektivitas sosialisasi Nomor Induk Berusaha (NIB) di kalangan pelaku usaha mikro di Indonesia. NIB, sebagai bagian dari upaya pemerintah untuk mempermudah administrasi dan meningkatkan kepatuhan hukum pelaku usaha, memiliki peran krusial dalam pengembangan sektor usaha mikro. Namun, banyak pelaku usaha mikro masih belum sepenuhnya memahami manfaat dan prosedur terkait NIB. Metode penelitian ini melibatkan survei dan wawancara mendalam dengan pelaku usaha mikro di beberapa daerah untuk mengidentifikasi tingkat pemahaman mereka tentang NIB dan hambatan yang mereka hadapi dalam proses pendaftarannya. Selain itu, analisis dokumentasi dari berbagai program sosialisasi yang telah dilakukan oleh instansi pemerintah juga dilakukan. Hasil penelitian menunjukkan bahwa meskipun terdapat upaya sosialisasi yang signifikan, masih ada kesenjangan dalam pemahaman dan penerapan NIB di kalangan pelaku usaha mikro. Hambatan utama meliputi kurangnya informasi yang jelas, kompleksitas prosedur, dan keterbatasan akses terhadap fasilitas sosialisasi.
UTILIZATION OF BIG DATA IN IMPROVING THE EFFICIENCY OF E-BUSINESS SYSTEMS IN INDONESIA Agung Yuliyanto Nugroho; Rachmat Prasetio; Lucas Wong; Ananya Rao
Journal of Computer Science Advancements Vol. 3 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v3i2.2251

Abstract

The rapid growth of digital technology in Indonesia has fostered the expansion of e-business systems, which in turn has generated vast volumes of data. However, many e-business platforms still face challenges in utilizing this data effectively to improve operational efficiency and decision-making. This research was conducted to explore the utilization of big data in enhancing the efficiency of e-business systems in Indonesia. The main objective of the study is to analyze how the integration of big data analytics contributes to optimizing business processes, customer engagement, and overall system performance in the Indonesian digital commerce ecosystem. A mixed-method approach was employed, combining quantitative surveys of 120 e-business practitioners with qualitative interviews involving 15 data analysts and IT managers from various sectors such as retail, fintech, and logistics. Data were analyzed using statistical tools and thematic coding to derive patterns and insights. The findings indicate that e-businesses implementing big data strategies reported a significant improvement in system responsiveness, personalized customer services, and data-driven decision-making. Moreover, big data utilization has been linked to enhanced supply chain management and real-time monitoring capabilities. Despite these benefits, challenges such as data privacy concerns, lack of skilled personnel, and high infrastructure costs remain significant barriers. In conclusion, the study confirms that the effective use of big data plays a crucial role in improving the efficiency and competitiveness of e-business systems in Indonesia. Future initiatives should focus on strengthening data governance and investing in human capital to maximize big data’s potential.
SOCIAL MEDIA SENTIMENT ANALYSIS TO PREDICT MARKET TRENDS IN THE CREATIVE INDUSTRY Purwati Purwati; Agung Yuliyanto Nugroho; Hamka Hamka; Hendro Sukoco
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
Co-Authors Achmad Nashrul Waahib Aghfarina Ulayya Maghnani Ananya Rao Dina Destari Dwi Hery Yulianto Ferat Kristanto Hamka Hamka Hendro Sukoco Herra Herryani Joko Sutopo Kiki Rizki Makiya Lucas Wong M. Surya Maulana Firdaus Moch Nur Syamsu Moch. Nur Syamsu Moch. Nur Syamsu Nabila Audrey Sylindra Noura Rizqyaannisa Hidayat Nur Rohman Nur Widiyanto Nur Widiyanto Prakoso, Aditha Agung Purwati Purwati Rachmat Prasetio Ristanti Sony Heru Priyanto Sur Liyan Suswanto Suswanto Titik Haryanti