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All Journal Mutiara: Jurnal Penelitian dan Karya Ilmiah Multidisciplinary Indonesian Center Journal Indonesian Journal of Community Engagement
Agung Yuliyanto Nugroho
Universitas Cendekia Mitra Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Kontribusi Platform Digital Sosial Terhadap Peningkatan Ketertarikan Siswa pada Perguruan Tinggi Baru di Indonesia Agung Yuliyanto Nugroho; Joko Sutopo; Nur Rohman
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 4 (2024): Agustus : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i4.1532

Abstract

Universities as institutions providing educational services must be able to adapt to this. Currently, there are many universities that use social media, but not many universities can make optimal use of social media. Promotion is something that every company must do. The main thing in promotion is to create a persuasive message that is effective to attract the attention of consumers. The use of social media for prospective new students. This study aims to decipher the influence of social media use on the number of new students. This research is a quantitative descriptive research. The sample was taken from users of 9 digital platforms Youtube, Facebook, Tik Tok, Instagram, Twitter, Sportify, ClubHouse, Pintrest and Linkedin. Based on the results of the research, the use of digital platforms to increase the number of university students is increasing. This paper seeks to outline how the trend of social media use in universities, what social media platforms can be used in universities and how social informatics is the use of digital social media platforms for universities.
Pendampingan Penerbitan Nomer Induk Berusaha (NIB) Untuk Usaha Mikro: Langkah Menuju Penguatan Ekonomi Untuk Kesuskesan Bisnis Agung Yuliyanto Nugroho
Indonesian Journal of Community Engagement Vol. 1 No. 1 (2024): (September) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v1i1.5

Abstract

This service aims to evaluate the effectiveness of the socialization of the Business Identification Number (NIB) among micro-entrepreneurs in Indonesia. NIB, as part of the government's efforts to simplify administration and improve legal compliance of business actors, has a crucial role in the development of the micro-business sector. However, many micro-entrepreneurs still do not fully understand the benefits and procedures related to NIB. This research method involves surveys and in-depth interviews with micro-entrepreneurs in several regions to identify their level of understanding of NIB and the obstacles they face in the registration process. In addition, documentation analysis of various socialization programs that have been carried out by government agencies was also carried out. The results of the study indicate that despite significant socialization efforts, there are still gaps in the understanding and implementation of NIB among micro-entrepreneurs. The main obstacles include lack of clear information, complexity of procedures, and limited access to socialization facilities
STRATEGIES FOR ENCHANCING THE SUSTAINABILITY OF BATIK BAKARAN AS CULTURAL HERITAGE AND TOURISM ASSET IN BAKARAN VILLAGE, PATI REGENCY Agung Yuliyanto Nugroho; Aghfarina Ulayya Maghnani; Aditha Agung Prakoso; Moch Nur Syamsu
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.950

Abstract

Batik Bakaran is one of Indonesia’s traditional textile arts that holds significant cultural and historical value. Preserving this heritage is not only important for maintaining cultural identity but also for developing cultural-based tourism. This research aims to analyze the strategies implemented to sustain the existence of Batik Bakaran and promote it as a cultural tourism attraction in Bakaran Village, Pati Regency. Using a qualitative descriptive method, the study involved interviews with artisans, local government officials, and tourism stakeholders. The findings indicate that preservation efforts include the development of batik training programs, integration of batik education in schools, and the revitalization of traditional motifs. Meanwhile, promotion strategies focus on branding, digital marketing, and the creation of batik tourism packages. The study concludes that collaborative efforts between artisans, communities, and the government are crucial in ensuring the continuity and economic potential of Batik Bakaran through cultural tourism.
SYNERGY OF TOURISM OFFICE IN MANAGING TOURIST DESTINATIONS IN SOLOK CITY Nabila Audrey Sylindra; Kiki Rizki Makiya; Moch. Nur Syamsu; Agung Yuliyanto Nugroho
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1030

Abstract

Tourism plays a strategic role in supporting regional economic growth, including in Solok City, which has rich natural and cultural tourism potential. However, the optimization of destination management in this city faces several challenges, such as limited human resources, inadequate infrastructure, low community awareness, and insufficient promotion strategies. This study aims to analyze the role of the Tourism Office in optimizing destination management, identify influencing factors, and formulate strategic efforts towards sustainable tourism management. This research uses a qualitative approach with a case study method. Data were collected through observation, in-depth interviews with stakeholders (government, private sector, community, academia, and media), and document studies. The results show that the Tourism Office of Solok City plays a key role in four main functions: planning, implementation, coordination, and evaluation. Programs conducted between 2021 and 2024 include destination development, tourism promotion, human resource capacity building, and cross-sector partnerships. Internal and external factors such as budget constraints, infrastructure limitations, community participation, and destination competitiveness influence management effectiveness. The implementation of Good Governance principles participation, transparency, accountability, and efficiency along with Destination Management approaches, has guided policy and program implementation. However, some aspects, particularly cross-sectoral integration and innovation in tourism promotion, still need improvement. This study concludes that strengthening stakeholder synergy and enhancing institutional capacity are crucial for optimizing sustainable destination management in Solok City
Co-Authors Aghfarina Ulayya Maghnani Ferat Kristanto Joko Sutopo Kiki Rizki Makiya Moch Nur Syamsu Moch. Nur Syamsu Nabila Audrey Sylindra Nur Rohman Prakoso, Aditha Agung