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All Journal Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Ahmad Edi Saputra
Institut Islam Al-Mujaddid Sabak
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Persepsi dan Pengetahuan Pelaku UMKM Desa Rantau Rasau II dalam Bertransaksi di Bank Syariah Indonesia Andre Maulana; Haeran Haeran; Kuswanto Kuswanto; Alisyah Pitri Pitri; Ahmad Edi Saputra; Erwina Kartika Devi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2782

Abstract

This study aims to determine the perceptions and level of knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Rantau Rasau II Village regarding Islamic banking services, particularly in conducting transactions at Bank Syariah Indonesia (BSI). The background of this study is based on the importance of Islamic financial literacy among MSMEs to support economic growth based on Islamic principles. The method used in this study is descriptive quantitative with data collection through questionnaires distributed to MSMEs in the village. The results show that most MSMEs have limited basic knowledge regarding Islamic banking principles and products. Nevertheless, perceptions of Bank Syariah Indonesia are generally quite positive, especially related to aspects of halal transactions and fairness of the profit-sharing system. Factors such as education level, business experience, and access to information are variables that influence the level of knowledge and perceptions of MSMEs. These findings imply the need for more intensive education and socialization regarding Islamic banking so that MSMEs can have more trust and actively utilize BSI services optimally.
Exploring Consumer Experiences in Toy Selection: A Study on Hot Wheels and Fire Truck Fani Putri Agustiani; Sayida Khoiratun Nisak; Ahmad Edi Saputra; Alisyah Pitri; Hasna Dewi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3070

Abstract

The study purpose was to analyze differences in consumer perceptions of Hot Wheels and Fire Truck toys at Time Toys, WTC Batanghari Mall, Jambi City, with a specific focus on the influence of price and product quality on consumer satisfaction. The study also aimed to identify service elements that most significantly impact purchasing decisions and to provide recommendations for improving competitiveness in the specialty toy retail sector. This research addresses the urgency of understanding the interplay between tangible product attributes and intangible service factors within the context of Indonesian modern retail. Materials and methods. This study adopted a comparative, cross-sectional design involving consumers who had purchased or considered purchasing Hot Wheels or Fire Truck toys in the past six months. A purposive sampling method was used to ensure participants possessed relevant experience and familiarity with both products. Data were collected using structured questionnaires, distributed in-store and online, measuring demographic characteristics, perceptions of product quality and price fairness, and overall satisfaction. Descriptive statistics were applied to summarize general patterns, independent samples t-tests were used to examine differences in perceptions, and multiple regression analysis was conducted to assess the relative influence of price and quality on satisfaction, with a significance threshold of p < 0.05. Results. The findings revealed that while price and product quality significantly influenced purchasing decisions, service quality emerged as a more dominant determinant of consumer satisfaction. Elements such as transaction transparency, accountability, conditional service tailored to situational needs, and equitable treatment without discrimination were highly valued by customers. Additionally, the provision of supportive facilities, flexibility in payment methods, member-exclusive discounts, and short-term product replacement guarantees enhanced the overall shopping experience. Employee motivation, reinforced by managerial guidance and religious values, contributed to consistently high service standards. Conclusions. The study concludes that in specialty toy retail, service quality can outweigh traditional factors like price and product quality in shaping customer satisfaction. The novelty lies in identifying conditional service as a culturally relevant competitive advantage and highlighting the integration of ethical and spiritual values in service delivery. Retailers are advised to integrate pricing and quality strategies with comprehensive management of the shopping experience, combining efficiency with relational depth to sustain customer loyalty and long-term business
Pengaruh Pembiayaan Kredit Usaha Rakyat Bank Rakyat Indonesia Terhadap Pendapatan UMKM di Talang Babat Nano Romansyah; Zaenal Abidin; Ahmad Edi Saputra; Erwina Kartika Devi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3113

Abstract

This study was conducted to determine the effect of People's Business Credit (KUR) financing on MSME income in Talang Babat and the extent of this influence. This study employed quantitative research. The results concluded that empirical hypothesis testing showed that the partial t-test showed a positive and significant effect of KUR financing on MSME income, amounting to 0.000, which is much smaller than the 0.05 level of significance, and a calculated t-value of 6.076 > 1.660. Therefore, Ho is rejected and Ha is accepted. The coefficient of determination (R2) was 0.266, indicating that KUR financing impacted MSMEs in Talang Babat by 26.6%, while the remaining 73.4% was influenced by other variables.
Pelatihan Kesiapsiagaan dan Mitigasi Bencana Kebakaran di Lingkungan Pemukiman Masyarakat Nipah Panjang Mustar Juhairi; Ahmad Edi Saputra; Pini Susanti; Wargo; Haeran; Ghozali Abbas
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 3 No. 1 (2025): Oktober
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v3i1.6024

Abstract

Kebakaran seringkali terjadi di wilayah perkotaan yang padat penduduk. Kebakaran di permukiman dapat mengakibatkan kerugian besar baik secara materiil maupun secara personal, serta berpotensi mengancam nyawa dan keamanan individu. Meskipun banyak upaya dilakukan untuk mencegah kebakaran, seperti kampanye kesadaran masyarakat, pemeliharaan peralatan pemadam kebakaran, dan regulasi kebakaran yang ketat, kebakaran masih sering terjadi karena faktor-faktor yang sulit diprediksi dan dikendalikan. Pelaksanaan pengabdian masyarakat ini merupakan kegiatan mahasiswa melalui kegiatan Praktek Pengalaman Lapangan (PPL). Pengabdian masyarakat ini menggunakan metode Asset Based Community Development (ABCD) yang merupakan model pendekatan pengembangan masyarakat dalam bentuk pelatihan. Pelaksanaan kegiatan dilakukan di kantor Damkar Nipah Panjang dengan beberapa tahapan pelaksanaan program, yaitu tahap persiapan, tahap pelaksanaan dan tahap ecaluasi. Kesimpulan dari hasil pengabdian adalah pelaksanaan pelatihan kesiapsiagaan dan mitigasi bencana kebakaran di lingkungan pemukiman masyarakat Nipah Panjang yang dilaksanakan di kantor Damkar Nipah Panjang telah selesai dilaksanakan. Hasil yang diperoleh dari kegiatan pelatihan ini dapat meningkatkan pengetahuan dan wawasan masyarakat terkait kesiapsiagaan dan mitigasi bencana kebakaran di lingkungan pemukiman masyarakat Nipah Panjang. Hal ini sangat berdampak dalam kehidupan sehari-hari dikarenakan Nipah Panjang merupakan wilayah pemukiman yang rentan terjadinya musibah kebakaran.
Penerapan Keterampilan Desain dan Layanan Konsumen dalam Perspektif Hukum Ekonomi Syariah Riski Mulia; Hasna Dewi; Ria Astuti Safitri; Siti Fatimah; Ahmad Edi Saputra; Arif Mustofa; Reza Okva Marwendi
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 3 No. 1 (2025): Oktober
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v3i1.6050

Abstract

Penelitian ini berangkat dari urgensi penerapan prinsip hukum ekonomi syariah dalam sektor ritel di wilayah dengan mayoritas penduduk muslim, khususnya terkait integrasi keterampilan desain toko dan kualitas layanan konsumen yang belum optimal meskipun kesadaran terhadap praktik bisnis syariah semakin meningkat. Penelitian ini bertujuan untuk mengimplementasikan dan menganalisis penerapan keterampilan desain dan layanan konsumen yang sesuai dengan perspektif hukum ekonomi syariah di sektor ritel Kelurahan Talang Babat, Kabupaten Tanjung Jabung Timur, serta mengidentifikasi faktor pendukung dan penghambat dalam implementasinya. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan desain penelitian tindakan pengabdian masyarakat yang melibatkan 20 pelaku usaha ritel dan 50 konsumen sebagai responden. Teknik pengumpulan data dilakukan melalui observasi partisipatif, wawancara mendalam, dan diskusi kelompok terarah, yang kemudian dianalisis menggunakan pendekatan analisis tematik untuk mengidentifikasi pola penerapan prinsip syariah dalam praktik bisnis. Hasil penelitian menunjukkan bahwa intervensi berupa pelatihan transparansi transaksi dan kejelasan akad meningkatkan pemahaman pelaku usaha terhadap prinsip syariah, khususnya dalam menghindari unsur gharar dan maysir, serta meningkatkan kepercayaan dan kepuasan konsumen melalui perbaikan estetika toko dan kualitas layanan. Penelitian ini memberikan kontribusi teoretis dalam pengembangan ilmu ekonomi syariah pada konteks ritel serta kontribusi praktis berupa model penerapan prinsip syariah yang dapat diadopsi oleh pelaku usaha di wilayah lain untuk meningkatkan keberlanjutan usaha dan kesejahteraan masyarakat setempat.
STRATEGY PEMBERDAYAAN UMKM DALAM RANGKA PENINGKATAN PENDAPATAN (PEMBUATAN TAHU DI KELURAHAN NIPAH PANJANG II KECAMATAN NIPAH PANJANG) Dedi Sulaiman; Haeran Haeran; Pini Susanti; Kurniawan Kurniawan; Siti Fatimah; Ahmad Edi Saputra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14439

Abstract

This study aims to examine in depth the various empowerment strategies implemented for Micro, Small, and Medium Enterprises (MSMEs), specifically tofu-making businesses located in the Nipah Panjang II Urban Village. A qualitative approach was employed, enabling a comprehensive understanding of the dynamics and processes involved in MSME empowerment. Data collection techniques included in-depth interviews with business owners and relevant stakeholders, direct observation of production activities, and a review of pertinent supporting documentation. The data analysis revealed that empowerment strategies—encompassing technical and managerial skills training, intensive business management mentoring, and the expansion of marketing networks—significantly enhanced the production capacity and income of the MSME operators. These strategies not only fostered economic growth but also cultivated self-reliance, creativity, and innovation among the business owners. The findings demonstrate that consistent and sustainable empowerment can serve as a vital foundation for building resilient and competitive MSMEs that contribute to the overall economic well-being of the local community.
ANALISIS PERAN PEMERINTAH DALAM PEMBERDAYAAN UMKM BERDASARKAN PERSPEKTIF EKONOMI ISLAM DI KELURAHAN TALANG BABAT Darmawansah Hikma; Nilfatri Nilfatri; Erwina Kartika Devi; Haeran Haeran; Siti Fatimah; Ahmad Edi Saputra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14568

Abstract

This study aims to examine the government's role in empowering Micro, Small, and Medium Enterprises (MSMEs) and to analyze this role from an Islamic economic perspective within the Talang Babat Urban Village. The study is motivated by the persistent challenges faced by MSME operators—such as limited capital and marketing constraints, as well as the unequal distribution of government assistance. A qualitative approach utilizing descriptive methods was employed. Data were gathered through observation, interviews, and documentation. Research informants included the Head of the East Tanjung Jabung Regency Cooperative and MSME Agency and MSME operators in Talang Babat. Data analysis involved data reduction, data presentation, and conclusion drawing. The findings indicate that the government has played a role in MSME empowerment through training, guidance, mentoring, and business assistance programs. From an Islamic economic perspective, this government role reflects principles of justice, public interest (maslahah), and societal welfare. Nevertheless, challenges remain, specifically regarding the uneven distribution of assistance and limited access to information for some MSME operators.
Strategi Pemberdayaan UMKM Dalam Meningkatkan Pendapatan (Studi Kasus UMKM Kerupuk Udang Kayu Api Keluharan Kampung Laut) Muhammad Deny D; Nilfatri Nilfatri; Siti Fatimah; Wargo Wargo; Ilhamzah Ilhamzah; Ahmad Edi Saputra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to examine in depth various empowerment strategies (MSMEs), especially in the Kayu Api shrimp cracker business which is located in the Kampung Laut sub-district. The approach used in this study is the qualitative method, which allows the researcher to develop a comprehensive understanding of the process of empowering MSMEs. Data collection techniques include in-depth interviews with business actors and relevant stakeholders, direct observation of production activities, as well as documentary studies of various relevant supporting data. Through data analysis carried out, it was found that empowerment strategies include training in skills and technology and management, strategic and strategic interventions in business management, as well as expanding marketing networks in a way signify will be able to increase the production capacity and income of MSME players. These strategies not only have an impact on improving aspects of the economy, but also encourage the growth of attitudes of self-confidence, creativity and innovation among business actors. The results of to all.
Co-Authors Alisyah Pitri Alisyah Pitri Pitri Andre Maulana Arif Mustofa Darmawansah Hikma Dedi Sulaiman Erwina Kartika Devi Fani Putri Agustiani Ghozali Abbas Haeran Haeran Haeran Hasna Dewi Ilhamzah Ilhamzah Kurniawan Kurniawan Kuswanto Kuswanto Muhammad Deny D Mustar Juhairi Nano Romansyah Nilfatri Nilfatri Pini Susanti Reza Okva Marwendi Ria Astuti Safitri Riski Mulia Sayida Khoiratun Nisak Siti Fatimah Wargo Wargo Wargo Zaenal Abidin