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Journal : E-Journal of Tourism

The Effect of Social Media Usage on Visiting Intentions: The Moderating Role of Influencer Following Behavior Among Generation Z in Indonesia Ilyasa Irfan Maulana Rachmandani; Ahmad Hudaiby Galih Kusumah; Erry Sukriah
E-Journal of Tourism Volume 12 Number 1 (March 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i1.125161

Abstract

Social media is one of the primary sources for Generation Z in seeking travel information and inspiration. This study aims to understand the relationship between social media usage goals and visit intentions, and to examine the moderating role of following social media influencers. The study used quantitative methods by distributing questionnaires to 212 respondents. Hypothesis testing was conducted using structural equation modeling (SEM) and multiple linear regression. The results showed that influencer source credibility positively influences the attitudes of social media users (Generation Z), increasing their intention to visit recommended tourist destinations. In addition, influencer following behavior strengthens the relationship between social media usage goals and visit intention. The findings provide insights for the tourism industry in crafting more effective digital marketing strategies, utilizing influencers as a more personalized and experiential promotional tool.
Visitor Motivation, Experience, and Visit Intention: Music Festivals in Bandung City Adnan Zaidan Eka Saputra; Ahmad Hudaiby Galih Kusumah
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.121442

Abstract

This paper discusses the motivations of visitors to music festivals in Bandung. The majority of respondents gave a positive rating to 'enjoying the atmosphere of the music festival,' indicating that festivals are a means of unwinding and creating tranquillity. Motivations were split between explicit and implicit experiences, and influenced by satisfaction with the culinary aspects of the festival. In the context of return visits, positive experiences, 'interest,' and satisfaction with performance were the main factors influencing visitors' decision to return. Previous experiences at music festivals form trust and influence interest in visiting other music festivals. The analysis shows that visit motivation is influenced by experience, satisfaction with performance, and music festival atmosphere. The 'interest' factor also has a significant impact. The complex interactions between experience, performance, and atmosphere create a strong motivational foundation for visitor participation in music festivals.