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All Journal Aquacoastmarine METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi JURNAL PERIKANAN TROPIS Arus Jurnal Sosial dan Humaniora Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan AQUACOASTMARINE: Journal of Aquatic & Fisheries Sciences Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Manfish: Jurnal Ilmiah Perikanan dan Peternakan Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Ilmu Peternakan Indonesia (JIPENA) Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) Jurnal Perikanan dan Kelautan (PERAUT) Jurnal Pengabdian Masyarakat Indonesia
Asokhiwa Zega
Universitas Nias
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Dampak Pemanasan Global Terhadap Kesejahteraan Ternak Dan Produktifitas Di Kawasan Perdesaan Syafrianti, Des; Zega, Asokhiwa
Jurnal Ilmu Peternakan Indonesia Vol. 1 No. 1 (2024): JIPENA - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jipena.v1i1.24

Abstract

Global warming is increasingly becoming a significant threat to livestock welfare and productivity in rural areas, which rely heavily on the livestock sector for food security and income. This study aims to analyze the impacts of climate change on livestock productivity and evaluate adaptation strategies implemented by farmers in rural areas. The methods used include qualitative and quantitative approaches through surveys, in-depth interviews, and direct observation of farmers in climate change vulnerable areas. Data were analyzed using descriptive analysis and inferential statistics. The results showed that increased temperature and rainfall uncertainty had a negative impact on livestock health, feed availability and productivity. Adaptation strategies implemented by farmers, such as livestock species diversification and more efficient feed management, have helped mitigate some of the negative impacts, but limited access to technology and resources is a significant constraint in improving adaptive capacity. In addition, extension support and climate information are still limited, especially in remote areas. The discussion underscores the need for a holistic approach involving technical, social and policy aspects in supporting farmers' adaptation to climate change. Greater support from the government and relevant institutions is needed to improve farmers' access to information, technology and financing. In conclusion, the impacts of global warming on the livestock sector in rural areas are significant, and effective adaptation requires cross-sectoral support to ensure the sustainability of livestock productivity.
Analisis Kepuasan Pelanggan dalam Memilih Minimarket di Kecamatan Sipora Utara Supriyanti Neneng, Ides; Zega, Asokhiwa
Jurnal Ilmu Ekonomi dan Bisnis Vol. 1 No. 1 (2024): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v1i1.19

Abstract

This study aims to analyze the factors that influence customer satisfaction in choosing a minimarket in North Sipara District. Customer satisfaction is an important element in maintaining competitive advantage, especially in the highly competitive retail sector. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 200 respondents who are minimarket customers in the region. The variables analyzed include service quality, price, convenience, and product availability. Data analysis was carried out using multiple linear regression techniques to determine the effect of each variable on customer satisfaction. The results showed that service quality and convenience have a significant influence on customer satisfaction. Meanwhile, price and product availability have a lower influence than the other two variables. The discussion of these results indicates that customers value a comfortable shopping experience and good service more than price. Based on these findings, it is recommended that minimarket managers in North Sipara Sub-district focus more on improving service quality and improving facilities that support customer convenience. The conclusion is that customer satisfaction is not only determined by price and product availability, but also by the overall shopping experience. The findings provide practical implications for minimarket management in the area, namely the importance of service strategies that focus on convenience and quality. Thus, this study contributes to the development of retail management, particularly in the context of minimarkets in developing rural areas.
Dampak Ekonomi Digital Terhadap Pertumbuhan Umkm Di Era Industri 4.0 Ndraha, Ayler Beniah; Zebua, Dermawan; Zega, Asokhiwa; Zebua, Mey Kristo
Jurnal Ilmu Ekonomi dan Bisnis Vol. 1 No. 1 (2024): JUKONI - Oktober
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v1i1.23

Abstract

Digital transformation driven by the Industrial Revolution 4.0 has changed the way MSMEs in Indonesia operate and compete in the market. The application of technologies such as e-commerce, big data, and analytics enables MSMEs to improve operational efficiency as well as expand their market reach. This research discusses the impact of the digital economy on MSME growth, as well as the challenges faced, such as a lack of digital literacy and limited infrastructure in rural areas. On the other hand, the Indonesian government has been working to encourage digital transformation through programs such as the National Movement for MSMEs to Go Digital, which provides access to training and technology support. In addition, collaboration between the public and private sectors plays an important role in accelerating technology adoption by MSMEs. The findings show that while the digitalization of MSMEs offers great opportunities to improve productivity and competitiveness, the adoption of these technologies is still constrained by various internal and external factors. Therefore, a holistic and collaborative approach is needed to support MSMEs in the digital transformation process. With comprehensive support, MSMEs are expected to contribute more significantly to the national economy and open up access to global markets. This conclusion shows the importance of a sustainable strategy to facilitate and support the adoption of digitalization in the MSME sector in Indonesia in order to realize inclusive and sustainable economic development.
Pelatihan Pembuatan Pelet Terapung Dengan Kadar Protein 30% Berbasis Bahan Baku Lokal, Dengan Menggunakan Metode Pearson Square di Desa Tugalagawu, Kecamatan Sirombu, Nias Barat Asokhiwa Zega; Adesk Kristiani Zebua; Beriman Gulo; Dumasari Telaumbanua; Dara Dwista Telaumbanua; Fakta Perjuangan Lombu; Januari Dawolo
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5538

Abstract

This community service activity was carried out in Tugalagawu Village, Sirombu District, West Nias Regency, in response to the low technical capacity of fish farming groups and vocational school students in independently producing fish feed. Through a collaborative participatory approach, the activity aimed to enhance participants' understanding and skills in designing and producing 30% protein-based floating fish feed using local raw materials, employing the Pearson Square method. The implementation began on April 17, 2025, concurrently with the internship program for University of Nias students, and involved technical department officials, village government representatives, vocational education institutions, and the fish farming community. The activity includes lectures, discussions, and hands-on practice, from ingredient formulation, mixing, molding, to drying the feed. The results show a significant improvement in participants' technical understanding and practical skills, as well as the creation of high-quality feed products tested directly in the field. In addition to producing modules, tutorial videos, and local working units, the activity also contributed to enhanced economic self-reliance and strengthened village institutional networks. These findings underscore that capacity-building through science and technology-based community service can drive productive and sustainable transformation in the village fisheries sector.
Analisis Bibliometrik Dengan Vosviewer: Faktor-Faktor Penentu Keputusan Pembelian Berdasarkan Kualitas Produk Dan Harga Telaumbanua, Putra Hidayat; Zega, Asokhiwa
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.2324

Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam perilaku konsumen, khususnya dalam proses pengambilan keputusan pembelian pada konteks belanja daring. Kondisi ini menuntut pelaku usaha untuk memahami secara komprehensif faktor-faktor yang memengaruhi keputusan pembelian agar mampu bersaing secara berkelanjutan. Penelitian ini bertujuan untuk menganalisis dan memetakan perkembangan kajian ilmiah terkait faktor-faktor penentu keputusan pembelian dengan menitikberatkan pada kualitas produk dan harga. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis bibliometrik. Data diperoleh dari publikasi ilmiah terindeks Scopus yang dikumpulkan melalui aplikasi Publish or Perish dengan rentang tahun 2018–2026, kemudian dianalisis menggunakan perangkat lunak VOSviewer. Hasil analisis menunjukkan bahwa kualitas produk dan harga merupakan determinan utama keputusan pembelian yang berinteraksi dengan variabel lain seperti citra, persepsi keadilan harga, pengalaman, dan hubungan konsumen. Pemetaan bibliometrik juga memperlihatkan adanya pergeseran fokus penelitian dari atribut produk menuju pengalaman dan hubungan konsumen, meskipun kualitas produk dan harga tetap menjadi fondasi utama dalam keputusan pembelian. Temuan penelitian ini memberikan kontribusi teoretis dalam memperkaya kajian pemasaran serta implikasi praktis bagi pelaku usaha dalam merumuskan strategi pemasaran yang berorientasi pada konsumen dan dinamika pasar digital.
Co-Authors Adeks Kristiani Zebua Adesk Kristiani Zebua Angel Sri Ayu Gea Ayler Beniah Ndraha Beriman Gulo Beriman Gulo Betzy Victor Telaumbanua Dara Dwista Telaumbanua Dara Dwista Telaumbanua Darwis Robinson Manalu Dermawan Zebua Destriman Laoli Dumasari Telaumbanua Dumasari Telaumbanua ELIYUNUS WARUWU Fakta Perjuangan Lombu Fakta Perjuangan Lombu Ferida, Yolanda Gea, Angel Sri Ayu Gea, Yosua Victorada Gulo, Beriman Halawa, Alfriend John Saotama Januari Dawolo Lase, Delipiter Lombu, Fakta Perjuangan Nelvia Mai Susanti Ofelius Laia Okniel Zebua Okniel Zebua, Okniel Zebua Putra Hidayat Telaumbanua Rahmat Tillah Supriyanti Neneng, Ides Syafrianti, Des Telaumabnau, Dara Dwista Telaumbanua, Dara Dwista Telaumbanua, Dumasari Telaumbanua, Elisati Kurniawan Zai, Desniwati Zebua, Adeks Kristiani Zebua, Mey Kristo Zebua, Mitra Setia Zebua, Okniel Zebua, Ratna Dewi