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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Administrasi Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Journal of Accounting Science International Research Journal of Business Studies (E-Journal) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Management and Economics Journal (MEC-J) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MAKRO MANAJEMEN ECONOMOS : Jurnal Ekonomi dan Bisnis Iqtishoduna: Jurnal Ekonomi Islam Arthavidya Jurnal Ilmiah Ekonomi Competitive Jurnal Akuntansi dan Keuangan BALANCE: Economic, Business, Management and Accounting Journal Jurnal Riset Entrepreneurship Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Community Empowerment Journal of Financial and Tax Jurnal Akuntansi Keuangan dan Bisnis Jurnal Pijar : Studi Manajemen dan Bisnis Mujtama': Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Melati: Jurnal Media Komunikasi Ilmu Ekonomi Abadi: Jurnal Ahmad Dahlan Mengabdi ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA
Elliv Hidayatul Lailiyah
Universitas Muhammadiyah Lamongan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PEMBELIAN PRODUK PAKAIAN ERIGO: STUDI KASUS PADA KONSUMEN DI KECAMATAN WONOMERTO Zakaria, Dwiky Febi; Lailiyah, Elliv Hidayatul
Jurnal Pijar Vol 4 No 1 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i1.1949

Abstract

This research focuses on evaluating the impact of promotion strategies and pricing on the level of customer satisfaction related to the acquisition of Erigo fashion products, with a specific focus on customers in the Wonomerto District area. The methodological approach applied is quantitative, involving the distribution of survey instruments to individuals who have purchased Erigo products. Data analysis was conducted using multiple regression techniques to measure the contribution of each independent variable. The study findings indicate that promotion has a positive and significant influence on consumer satisfaction, primarily driven by the level of information exposure and the quality of marketing communication content. Pricing was also demonstrated to have a substantial influence, with the alignment between monetary value and product quality being the main driver of satisfaction. In aggregate, both promotion and price show a strong contribution toward increasing consumer satisfaction
ANALISIS PERAN SISTEM INFORMASI MANAJEMEN DALAM MENINGKATKAN PRODUKTIVITAS DAN PENGENDALIAN SALES ORDER PADA DISTRIBUTOR PRODUK NESTLÉ DI KOTA LANGSA Rahmadan, Mutiara; Lailiyah, Elliv Hidayatul
Jurnal Pijar Vol 4 No 1 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i1.1951

Abstract

Dalam era digitalisasi yang semakin berkembang Sistem Informasi Manajemen (SIM) sangat penting untuk diterapkan di perusahaan. Hal ini dilakukan untuk melihat seberapa efektif dan efisien kinerja pegawai, terutama pada perusahaan distribusi produk makanan dan minuman. Penelitian ini dilakukan di PT. Adhikari Universal sentosa selaku perusahaan distribusi produk Nestlé di kota Langsa. Tujuan dari penelitian ini adalah untuk menganalisis peranan Sistem Informasi Manajemen (SIM) dalam meningkatkan produktivitas dan pengendalian sales order. Perusahaan distributor ini menggunakan sistem NexDis 6 (ND6) sebagai Sistem Informasi Manajemen (SIM) yang dirancang untuk membantu manajemen penjualan dan distribusi produk. Penelitian ini berfokus pada peranan Sistem Informasi Manajemen (SIM) dalam meningkatkan produktivitsa dan pengendalian distribusi. Subjek dari penelitian ini adalah supervisor sales dan karyawan yang berinteraksi langsung dengan penggunaan sistem ND6. Pendekatan yang dilakukan dalam penelitian ini menggunakan metode kualitataif deskriptif dengan metode pengumpulan data secara wawancara, observasi dan hasil dokumentasi. Hasil penelitian menjukkan bahwa penerapan Sistem Informasi Manajemen (SIM) berbasis sistem ND6 terbukti mampu mempercepat kinerja karyawan dimana tingkat akurasi pencatatan menjadi lebih akurat, proses interaksi informasi dapat diakses dengan cepat dan terpusat serta terbukti efektif dalam pengendalian sales order melalui pemantauan pesanan dan stock barang secara realtime, mampu meminimalisir kesalahan pesanan dan hoordinasi antar bagian semakin meningkat.
A Literature Review of The Effect of Work-Life Balance Towards Employee Performance Putri Fasya, Velicia; Elliv Hidayatul Lailiyah
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2703

Abstract

With Generation Z entering the workforce, they bring a new perspective to their work expectations, prioritizing balance and flexibility in their work. This literature review has the purpose of analyzing any impact from Work-life balance towards performance by employee in companies nowadays. By examining 10 recently empirical studies conducted across various sectors also geographical contexts, this study provides consistent evidence of a true and significantally association between WLB and employee performance. Work–life balance reflects individuals’ capacity to manage work-related demands alongside personal responsibilities and is widely recognized as a key factor in fostering a healthy, productive, and sustainable work environment. These findings confirm that organizations that effectively implement WLB policies are able to boost employee well-being and also boost their quality work. Therefore, work–life balance needs to be prioritized as part of human resource management strategies to support improved employee performance and organizational or company sustainability. This review provides a conceptual contribution to companies and researchers in understanding the necessity of Work–life balance become main aspect for improving employee quality of work.
Co-Authors . Suhadak Abdul Majid Abdullah, Addina Haque Achnan Suwigyo Aisyah Hadi Ramadani Alifah Alifah, Alifah Ardiansyah Ahsanul Hayat Arfiana Dewi Arfiana Dewi Astuti, Indri Puji Baron Julianto Bayu Aji Santoso BAYU AJI SANTOSO Darianto Darianto Dewi, Arfiana Dian Lestari DIAN LESTARI Evi Dwi Kartikasari Evi Dwi Kartikasari Faizah, Erna Nur Fajri, Mega Barokatul Finarsih Noor Saputri Hakim, Dinasti Aulia Hayat, Ardiansyah Ahsanul Hery Widijanto Hidayat, Wahyu - Ika Purwanti Irianto, Ellen D. Oktanti Khalimatus Sadiyah Kholis, M Nur Lailatul Farihah Mauliana, Nina Melin Fitriana Mochammad Rizky Darmawan Mohammad Muhajir Muhammad Alfian Muhammad Sulton Nadia Islamiyah Noer Rafikah Zulyanti Nuvia Nishrina Permana Sufianto Purwanti, Ika Putri Fasya, Velicia Putro, Guruh Marhaenis Handoko Rafikah Zulyanti, Noer Rahmadan, Mutiara RAHMAT SETIAWAN Rendra Arief Hidayat Rita Nataliawati Rivky Wijanarko Saputra Rochmah, Sofi Machmudatul Rofiatun Solekha Rohmatul Fitriyah Dewi Rosiawan, Rizky Wahyudha Sawabi - - SAWABI SAWABI Sawabi Sawabi Sawabi, Sawabi Shidiq, Yahya Sholehah, Nurul Hidayatus Sri Maemunah Soeharto Sri Maemunah Soeharto Sri Sulasmiyati Sulton, Muhammad Syah, Imran Tina Nurfitriana Umar Yeni Suyanto Umar Yeni Suyanto Yaumi, Sri Yaumi, Sri Yulian Prasetyo Yushinta Alya Putri Zakaria, Dwiky Febi