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All Journal DEDIKASI JURNAL MAHASISWA EKONOMIA Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal GeoEkonomi JASF (Journal of Accounting and Strategic Finance) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Journal La Bisecoman Jurnal Impresi Indonesia Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Jurnal Abdimas Lamin SWARNA: Jurnal Pengabdian Kepada Masyarakat Journal of Nonformal Education
Eka Yudhyani
Universitas 17 Agustus 1945 Samarinda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Catur Kumala Dewi; Rina Masithoh; Danna Solihin; Nurfitriani Nurfitriani; Eka Yudhyani; Andi Indrawati; Ekawati Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
Impact of Transformational Leadership and Work Motivation on Performance with Work Ethic Mediation Oni Fakhrizni; Eka Yudhyani; Evi Kurniasari
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1355

Abstract

The study aims to determine the effect of transformational leadership and work motivation on employee performance with work ethic as a mediator variable at PT Bank Mandiri (Persero) Tbk Samarinda Branch. This study uses a quantitative approach with 136 employees of PT Bank Mandiri (Persero) Tbk - Samarinda Branch. The analytical tool used in this research is the SmartPLS version 3.2.9 application. The data analysis process in this study was carried out with the measurement model (outer model), structural model (inner model) and hypothesis testing using Bootstrapping. The results of this study indicate that transformational leadership (X1) has a positive and significant effect on work ethic (Z), work motivation (X2) has a positive and significant effect on work ethic (Z), transformational leadership (X1) has a positive and significant effect on employee performance (Y), work motivation (X2) has a positive and significant effect on employee performance (Y), work ethic (Z) has a positive and significant effect on employee performance (Y), this study also proves that work ethic (Z) is able to mediate the effect of transformational leadership (X1) on employee performance (Y), and work ethic (Z) is able to mediate the effect of work motivation (X2) on employee performance (Y).
ANALISIS PERBEDAAN TINGKAT KEPUASAN PELANGGAN ANTARA PENGGUNA GOJEK DAN GRAB DI LINGKUNGAN UNTAG SAMARINDA Danna Solihin; Nurfitriani Nurfitriani; Andi Indrawati; Eka Yudhyani
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.455

Abstract

Online transportation is a menas of transportation that uses technological advances based on applications and allows orders and payments to be made by the application at the same time. The transportation industry looks profitable, examples of companies in the transportation industry that are developing rapidly are Gojek, Grab and Maxim. However, the most dominant rivalry in the transportation industry is between Gojek and Grab. This research purpose to compare the level of customer satisfaction between Gojek and Grab users. This research uses quantitative methods with primary data source collect through distributing questionnaires to Gojek and Grab users in Samarinda City, East Kalimantan. The results of the research after conducting and distributing the questionnaire that was created, we concluded that the comparison between Gojek and Grab doesn’t have a significant difference, because both applications have almost the same features and the average user only uses one of the two applications.
Management of Financing in Community Learning Activity Centers Nurfitriani Nurfitriani; Eka Yudhyani; Catur Kumala Dewi; Rina Masithoh Haryadi; Sunarto Sunarto
Journal of Nonformal Education Vol. 10 No. 2 (2024): Equivalency education and community education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i2.12782

Abstract

The Center for Teaching and Learning Activities (PKBM) is one of the non-formal educational institutions that has a strategic role in improving the quality of human resources through various learning programs. PKBM provides a variety of educational services such as equality education, skills training, and various kinds of community empowerment programs. For sustainability and effectiveness, the program is highly dependent on effective and efficient financing management.  The purpose of the study is to describe the characteristics of sources and Revenue Budget Plans (RAP) in PKBM Karya Bhakti Punung, to describe the characteristics of financial realization and accountability in PKBM Karya Bhakti Punung. The method used in this study is data description with an ethnographic approach. Data collection used interview techniques with selected resource persons. The results obtained from this study are known if the sources of funds contained in PKBM Karya Bhakti are obtained from the government, namely from the Director General of PNFI (Indonesia Non-Formal Education), the East Java Provincial Education Office, and the Pacitan Regency Education Office, in addition to that the sources of funds are obtained from independent or independent institutions and businesses from PKBM itself.  By diversifying funding sources and optimizing the use of funds, PKBM can reduce dependence on one source of funding, thereby increasing operational stability and financial sustainability. Good management also allows greater access to resources, which can be used to improve the quality of education and services, as well as develop more relevant and innovative programs and curricula. The active participation of the community in the financing management process will strengthen the relationship between PKBM and its community, as well as encourage greater support. Seeing this, additional funds are needed for PKBM so that educational activities can run as well as possible.
Marketing Strategy Analysis of Neutron Tutoriang Banjarmasin in Indonesia’s Nonformal Education Sector Eka Yudhyani; Wasir Ali
Journal of Nonformal Education Vol. 11 No. 1 (2025): Community education and lifelong education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i1.22938

Abstract

Background: Competition in the tutoring industry in Indonesia is increasing along with the increasing demand for quality education outside of formal school. In this context, Neutron Tutoring Banjarmasin faces the challenge of not only attracting new students but also maintaining the loyalty of existing students. Research Urgency: The urgency of this research lies in the importance of understanding how Neutron Banjarmasin responds to the increasingly competitive tutoring industry. With many options available to students and parents, effective marketing strategies have become essential. The findings of this study are expected to provide practical guidance for similar institutions, especially in the post-pandemic era that demands digital adaptation and hybrid learning. Research Objectives: This study aims to analyze the marketing strategies implemented by Neutron Banjarmasin Tutoring in order to attract and retain students in the midst of fierce industry competition. Research Method: Through a qualitative approach with a case study design, this study collects data through interviews with management, surveys of students, and analysis of digital marketing media channels used. Research Findings: The results show that digital marketing, referral programs, and service personalization contribute significantly to the increase in the number of new students and customer loyalty. The use of social media and paid advertising has a positive impact, while a personalized approach to service increases student satisfaction. Research Conclusion: Neutron Tutoring Banjarmasin has demonstrated that an integrated marketing strategy combining digital presence, personal engagement, and community-based referrals can effectively address challenges in student acquisition and loyalty. The success lies in understanding the target audience, utilizing appropriate communication channels, and continuously evaluating marketing performance. This case illustrates the importance of adapting marketing practices to both technological advancements and customer expectations. Research Novelty/ Contibution: The implications of these findings can be recommendations for other tutoring institutions in developing more effective marketing strategies focus nonformal education for tutoring.
The Effect of Technological Transformation and Work Stress on Organizational Performance with Work Engagement as Mediator Danny Indra Martohap Manullang; Eka Yudhyani; Evi Kurniasari Purwaningrum
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4667

Abstract

In the era of rapid technological advancement, work engagement has emerged as a critical factor influencing both individual and organizational performance. Defined as a positive mental state characterized by vigor, dedication, and absorption, work engagement can enhance productivity and overall performance. However, work stress resulting from excessive job demands may hinder these outcomes. This study aims to examine the effects of work stress and technological transformation on organizational performance, with work engagement as a potential mediator. Employing a quantitative approach, the research uses a Structural Equation Modeling (SEM) design. The study involved 80 employees of the Immigration Office Class I TPI Samarinda, selected through purposive sampling. Data were collected using questionnaires measuring technological transformation, work stress, work engagement, and organizational performance, and analyzed using SmartPLS 4.0. The findings indicate that technological transformation positively affects both work engagement and organizational performance, while work stress negatively impacts work engagement but does not directly influence performance. Moreover, work engagement does not mediate the relationships studied. The study concludes that effective stress management and optimized technology adoption are key to enhancing organizational performance.
Transformational Leadership Mediates the Effect of Integrity Zone Implementation on Organizational Commitment: Evidence from PLS-SEM Analysis Andina Alisya Amanda; Eka Yudhyani; Evi Kurniasari Purwaningrum
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4699

Abstract

Public organizations are increasingly required to implement integrity-based reforms to improve governance quality and employee commitment. This study examines the effect of integrity zone implementation on organizational commitment and the mediating role of transformational leadership. The research was conducted at an institution actively implementing the integrity zone program to achieve a corruption-free area and a clean and serving bureaucracy. A quantitative approach was employed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS). The results indicate that the integrity zone does not have a significant direct effect on organizational commitment. However, integrity zone implementation significantly enhances transformational leadership, which in turn strengthens organizational commitment. These findings confirm that transformational leadership plays a mediating role in linking integrity zone implementation to organizational commitment. The study highlights the importance of leadership that upholds integrity values in translating organizational policies into employee commitment. This research contributes to the literature by emphasizing that the effectiveness of integrity-based reforms depends not only on formal policy implementation but also on leadership practices that internalize ethical values within organizations.
The Effect of Career Scoring and Talent Management on Work Unit Performance with AKHLAK Culture as a Moderating Variable Adi Chahya Nugraha; Eka Yudhyani; Sayid Irwan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5055

Abstract

Work unit performance is a critical indicator of organizational effectiveness, reflecting productivity, efficiency, and quality outcomes. Fluctuating performance trends highlight the need to examine how career scoring systems, talent management, and organizational culture interact to influence unit-level results. This study investigated how the career scoring system and talent management influence work unit performance and whether the AKHLAK culture moderates these relationships. A quantitative design was applied, and data from 64 employees were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that the career scoring system has a positive and significant effect on work unit performance, and talent management also exerts a positive and significant effect. Moderation testing confirms that AKHLAK significantly conditions both relationships, with a negative interaction on the career scoring system and a positive interaction on the talent management. The discussion emphasizes that formal human resource practices do not operate uniformly. Effectiveness depends on the extent to which AKHLAK values are internalized in everyday work behaviors, positioning organizational culture as a critical boundary condition for improving unit-level outcomes.
Procedural Justice as a Moderator of Compensation, Ethical Awareness, and Work Discipline on Employee Integrity in Indonesian Immigration Institutions Helmi Abdillah; Eka Yudhyani; Andi Indrawati; Nor Ratna Masrom
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.165

Abstract

Background: One of the key components of good governance is employee integrity, and Indonesian immigration institutions are no exception; corruption in the form of bribery, forgery of documents, and abuse of authority remains a high risk. Despite repeated reform attempts, integrity violations continue to erode public confidence in immigration services. Objective: This study examines the effect of procedural justice on the performance and ethical behavior of employees within Indonesian immigration institutions. Methods: We employed a quantitative research approach using SEM-PLS to test the introduced hypotheses. We used a structured questionnaire administered to 239 randomly selected officers from three immigration offices: Soekarno-Hatta, Batam, and Entikong. The model investigated both direct effects and moderating relationships between the analyzed variables. Results: The findings indicate that ethical awareness (EA) and work discipline (WD) are positively related to integrity, but compensation is not directly associated with integrity. Most significantly, procedural justice moderated the relationships between both compensation and ethical awareness and employee integrity indicating that perceiving organizational procedures as fair amplified the moral impact of both material rewards and moral awareness. However, procedural justice was not statistically significant as a moderator for the relationship between work discipline and employee integrity, meaning the effect of discipline does not strongly rely on perceived procedural fairness. Conclusion: Immigration institutions should strive for decision-making that reflects procedurally just ideals not only as a governance end, but also as a multiplier amplifying the effects of ethical awareness and fair compensation to foster sustained integrity-based practices among officers.
An Analysis of the Effectiveness of TikTok Video Content in Increasing Customer Engagement (A Study on Fashion MSMEs in Samarinda) Eka Yudhyani; Sukirman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8078

Abstract

This study aims to analyze the most effective TikTok content strategies for fashion Micro, Small, and Medium Enterprises (MSMEs) in Samarinda and to determine the influence of content quality on increasing customer engagement. The research employed a mixed-methods approach, with quantitative data obtained through customer surveys and the analysis of over 100 promotional posts (Code A1-A100) during the April 2025 period. Quantitative analysis utilized Descriptive Statistics and Structural Equation Modeling (SEM), with robust model validation (CFI: 0.925; RMSEA: 0.057). The results of the hypothesis testing indicate that TikTok Video Content has a positive and significant influence on the Increase in Customer Engagement (Standardized Coefficient = 0.684, ). The most effective content is dominated by the principles of Entertainment (highest mean ) and Relatability, with an optimal duration of 15 to 30 seconds. The engagement pattern found tends to be higher in passive and value-marking metrics (Likes and Saves) compared to active metrics (Comments and Shares). Format-wise, Video dominates the awareness metric with the highest Views (Post A44 reached 423,000 Views), while the Carousel format excels in the long-term value (Saves)metric (Post A32 recorded 11,249 Saves). The implications of these findings suggest that MSMEs must focus on duplicating the successful formulas of Video for awareness and Carousel for value, while prioritizing clear Call-to-Actions (CTAs) to boost conversion. However, optimal effectiveness is hindered by major factors such as inconsistent content production and difficulty in mastering the rapid changes in TikTok trends.
Co-Authors Adi Chahya Nugraha Aliyah Aghitsni Andi Indrawati Andina Alisya Amanda Astrid Napita Sitorus Camelia Verahastuti Catur Kumala Dewi Catur Kumala Dewi Catur Kumala Dewi Danna Solihin Danna Solihin Danny Indra Martohap Manullang Ekawati Ekawati Evi Kurniasari Evi Kurniasari Purwaningrum Faizal Reza Haryadi, Rina Masithoh Helmi Abdillah Imam Nazarudin Latif Ivana Barus Mardiana Mardiana Nanda Wahyu Indah Kirana Nor Ratna Masrom Nur Ikhwan Kurnia Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Oni Fakhrizni Ratna Dian Sari Rina Masithoh Rina Masithoh Haryadi Sayid Irwan Sukirman Sunarto Sunarto Tisya Ayu Andriani Titin Ruliana Titin Ruliana Wasir Ali Wijoseno Lelono, Titin Ruliana, Umi Kulsum