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All Journal DEDIKASI JURNAL MAHASISWA EKONOMIA Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal GeoEkonomi JIIP (Jurnal Ilmiah Ilmu Pendidikan) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Journal La Bisecoman Jurnal Abdimas Lamin SWARNA: Jurnal Pengabdian Kepada Masyarakat
Eka Yudhyani
Universitas 17 Agustus 1945 Samarinda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Catur Kumala Dewi; Rina Masithoh; Danna Solihin; Nurfitriani Nurfitriani; Eka Yudhyani; Andi Indrawati; Ekawati Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
Impact of Transformational Leadership and Work Motivation on Performance with Work Ethic Mediation Oni Fakhrizni; Eka Yudhyani; Evi Kurniasari
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1355

Abstract

The study aims to determine the effect of transformational leadership and work motivation on employee performance with work ethic as a mediator variable at PT Bank Mandiri (Persero) Tbk Samarinda Branch. This study uses a quantitative approach with 136 employees of PT Bank Mandiri (Persero) Tbk - Samarinda Branch. The analytical tool used in this research is the SmartPLS version 3.2.9 application. The data analysis process in this study was carried out with the measurement model (outer model), structural model (inner model) and hypothesis testing using Bootstrapping. The results of this study indicate that transformational leadership (X1) has a positive and significant effect on work ethic (Z), work motivation (X2) has a positive and significant effect on work ethic (Z), transformational leadership (X1) has a positive and significant effect on employee performance (Y), work motivation (X2) has a positive and significant effect on employee performance (Y), work ethic (Z) has a positive and significant effect on employee performance (Y), this study also proves that work ethic (Z) is able to mediate the effect of transformational leadership (X1) on employee performance (Y), and work ethic (Z) is able to mediate the effect of work motivation (X2) on employee performance (Y).
ANALISIS PERBEDAAN TINGKAT KEPUASAN PELANGGAN ANTARA PENGGUNA GOJEK DAN GRAB DI LINGKUNGAN UNTAG SAMARINDA Danna Solihin; Nurfitriani Nurfitriani; Andi Indrawati; Eka Yudhyani
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.455

Abstract

Online transportation is a menas of transportation that uses technological advances based on applications and allows orders and payments to be made by the application at the same time. The transportation industry looks profitable, examples of companies in the transportation industry that are developing rapidly are Gojek, Grab and Maxim. However, the most dominant rivalry in the transportation industry is between Gojek and Grab. This research purpose to compare the level of customer satisfaction between Gojek and Grab users. This research uses quantitative methods with primary data source collect through distributing questionnaires to Gojek and Grab users in Samarinda City, East Kalimantan. The results of the research after conducting and distributing the questionnaire that was created, we concluded that the comparison between Gojek and Grab doesn’t have a significant difference, because both applications have almost the same features and the average user only uses one of the two applications.
Co-Authors Camelia Verahastuti Catur Kumala Dewi Catur Kumala Dewi Danna Solihin Danna Solihin Ekawati Ekawati Evi Kurniasari Faizal Reza Haryadi, Rina Masithoh Indrawati, Andi Mardiana Mardiana Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Oni Fakhrizni Ratna Dian Sari Rina Masithoh Rina Masithoh Haryadi