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ANALISIS INTEGRASI GREEN ECONOMY DAN PRINSIP EKONOMI SYARIAH DALAM MEWUJUDKAN SUSTAINABLE ISLAMIC MICROENTERPRISE DI TANJUNG JABUNG TIMUR Farbi Fadhila; Nilfatri Nilfatri; Wandi Wandi; Wargo Wargo; Sayida Khoiratun Nisak; Sarwono Sarwono; Ribut Suwarsono
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14567

Abstract

This study aims to examine the application of the green economy concept in micro-enterprises to support business sustainability, as well as the integration of the green economy concept and Sharia economic principles in realizing sustainable Islamic micro-enterprises. The study employs a descriptive qualitative approach using a case study design. Data sources comprise both primary and secondary data, collected through observation, interviews, and documentation. Data analysis utilizes the interactive analysis model developed by Miles and Huberman. The study concludes that the integration of the green economy and Sharia economic principles in micro-enterprise practices in East Tanjung Jabung Regency has essentially been implemented, although not yet fully systematically, and not all business owners formally understand the green economy concept. Factors supporting this integration include business owner awareness, religious values, the use of local raw materials, environmental concern, and community support. Conversely, inhibiting factors include limited capital, low understanding of the green economy, a lack of eco-friendly technology, the relatively high cost of implementing green practices, and suboptimal mentoring and institutional support.
Tinjauan Prinsip-Prinsip Ekonomi Islam Dalam Praktik Memasarkan Ikan Asin (Studi Kasus Kelurahan Nipah Panjang I) Talia Ramadhani; Wargo Wargo; Wandi Wandi; Sayida Khoiratun Nisak; Sarwono Sarwono; Tutus Eka Putra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the application of Islamic economic principles in the marketing practices of salted fish businesses in Nipah Panjang I Urban Village, Nipah Panjang District. Islamic economics teaches that marketing activities must be grounded in values ​​such as honesty (ṣidq), trustworthiness (amanah), justice ('adl), and transparency, while avoiding elements of gharar (uncertainty), tadlis (deception), and practices that disadvantage others. This research employs a qualitative method using a case study approach. Data were collected through observation, interviews, and documentation involving salted fish business operators in Nipah Panjang I. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that the majority of salted fish business operators have implemented several Islamic economic principles in their marketing activities, such as maintaining product quality, treating consumers courteously, and providing information regarding prices and product types. However, some practices were found to be not fully aligned with Islamic economic principles—such as a lack of transparency regarding the quality of certain products and business competition that does not fully reflect the values ​​of justice and Islamic business ethics. Overall, salted fish marketing practices in Nipah Panjang I are moving toward the application of Islamic economic principles, although there is still a need to enhance the business operators' understanding and awareness of Islamic business ethics so that marketing activities can be conducted more professionally, fairly, and in accordance with Sharia.