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All Journal MANAJEMEN DAN KEUANGAN JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Jurnal Pengabdian Dharma Laksana Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik GANESHA: Jurnal Pengabdian Masyarakat Rengganis Jurnal Pengabdian Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Pendidikan dan Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) Journal of Social Knowledge Education (JSKE) Riwayat: Educational Journal of History and Humanities Proceeding of International Conference of Islamic Education IIJSE
RINI ADIYANI
Universitas Tunas Pembangunan Surakarta (UTP)
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Veterinary Other

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The Effect of Content Marketing, Live Shopping, and Flash Sale on Skintific Purchase Decisions on Tiktok Social Media Users Ardian Dio Fauzi; Rini Adiyani; Kurniawati Darmaningrum
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1466

Abstract

Purpose of the study: This study aims to examine the influence of (1) Content Marketing, (2) Live shopping, and flash sales on purchasing decisions for Skintific products on TikTok. Methodology: This research utilizes a quantitative approach with primary data collected through Likert-scale questionnaires from 100 respondents in Surakarta. Data analysis was conducted using SPSS 26 software with statistical tests, including partial and simultaneous tests, to assess the impact of marketing strategies. Main Findings: Content marketing influences purchasing decisions by 13.6%, live shopping by 20.3%, and flash sales by 22%. The R-square value indicates that these three strategies collectively contribute 55.9% to purchasing decisions, while 44.1% is influenced by other factors not examined in this study. Novelty/Originality of this study: This study provides empirical insights into the effectiveness of TikTok's digital marketing strategies, particularly live shopping and flash sales, in shaping consumer purchasing behavior. It advances existing knowledge by highlighting the significant impact of visual engagement and urgency-driven marketing on millennials and Gen Z consumers within the skincare industry.
Ella Platinum Beauty Clinic Marketing Strategy to Increase Customer Loyalty in Surakarta City Wihastuti, Ameyla; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1489

Abstract

Purpose of the study: This study aims to analyze the marketing strategies implemented by Ella Platinum Beauty Clinic in increasing customer loyalty in Surakarta City Methodology: This research uses a Quantitative method with a questionnaire research instrument with the SPSS 25 application. This type of research is Descriptive research. This research uses a survey and using a technique Purposive Sampling. Main Findings: Analyzing the influence of service quality, product quality and facilities partially and simultaneously on customer loyalty at the Ella Platinum Beauty Clinic. Novelty/Originality of this study: The impotance of this research is not only in its contribution to the development of marketing science, but also in its practical value for Ella Platinum Beauty Clinic. By understanding the factors that influence customer loyalty, clinic management can formulate more effective strategies to increase customer loyalty. This can strengthen the position of Ella Platinum Beauty Clinic in the era of competitive market competition.
The Influence of Tourist Attraction, Accessibility, and Facilities on Tourists' Revisit Intention at Kasap Beach, Pacitan Regency Aryani, Novita; Adiyani, Rini; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1490

Abstract

Purpose of the study: This study aims to analyze the influence of (1) Tourist Attraction, (2) Accessibility, and (3) Facilities on the Intention of Tourists to Revisit Kasap Beach, Pacitan Regency, both partially and simultaneously. Methodology: This type of research is quantitative descriptive, where data is collected by dividing questionnaires of 100 respondents who have visited the Kasap Beach Tourism object, Pacitan Regency. Data analysis was carried out using multiple linear regression and using SPSS version 25 software. Main Findings: The results of this study show that Tourist Attraction partially has an impact on Intention to Revisit by 28%, Accessibility has an impact of 37.4%, and Facilities by 26.3%. Simultaneously, these three variables had a significant impact on the intention to revisit, with a significance value of 0.000 < 0.05. Novelty/Originality of this study: This research makes a new contribution by analyzing the influence of tourist attractions, accessibility, and facilities on the intention to revisit partially and simultaneously, which has not been widely studied in the context of Kasap Beach. These findings broaden our understanding of the determinants of tourist loyalty and provide a scientific basis for the development of data-driven tourism strategies in similar destinations.
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Purwanti, Upik; Adiyani, Rini; Darmaningrum, Kurniawati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Purwanti, Upik; Adiyani, Rini; Darmaningrum, Kurniawati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
Study of Entrepreneurial Literacy and Digital Literacy on Business Sustainability Mushroom Cultivation in Beruk Village, Jatiyoso District, Karanganyar Regency Halimah; Silfa, Amanda; Adiyani, Rini; Wijiastuti, Sri; Kurniawati, Susilaningtyas Budiana; Widodo, Zandra Dwanita
International Journal of Asian Business and Management Vol. 3 No. 1 (2024): February, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i1.8258

Abstract

This article discusses the sustainability of the mushroom cultivation business in Beruk Village, Jatiyoso District, Karanganyar Regency. This research focuses on three variables, namely entrepreneurial literacy, digital literacy, and business sustainability. This study uses qualitative methods and direct observation of the subject with interview-based data collection which is then examined using a qualitative approach technique. The results of this study indicate that entrepreneurial literacy and digital literacy in mushroom cultivation business actors in Beruk Village, Jatiyoso District, Karanganyar Regency can be categorized as quite good because the mushroom cultivation business actors already have an understanding of the business being established. Meanwhile, business continuity shows that the mushroom cultivation business is quite good because it can develop well
Digital-based Entrepreneurship Training to Realize Young Entrepreneurial Millennials Alhusin*, Syahri; Widodo, Zandra Dwanita; Choerudin, Achmad; Zaelani, Abdullah; Wijastuti, Sri; Adiyani, Rini; Rahmalia, Vidia
Riwayat: Educational Journal of History and Humanities Vol 6, No 1 (2023): Economic History, Education Media, and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i1.31378

Abstract

Being an entrepreneur is an attempt of activating Indonesian economic wheel. In the attempt of empowering creativity and innovation, the entrepreneurs are expected to grow into employers who can open job opportunities in various business sectors. This community service activity is entitled a digital-based entrepreneurship training to realize millennial generation with young entrepreneur spirit. This title was chosen based on the factual condition of people today characterized with the increased unemployment rate disproportional to the job opportunity availability. The problems encountered by participants are limited information and experience supporting the digital-based entrepreneurial activities, and limited knowledge on the detail of digital-based entrepreneurship, leading to the limited number of alumni and graduates choosing to be entrepreneurs. This activity aims to improve skill and to create digital-based young entrepreneurs to the participants in the partner location. The basic output with target to be achieved is the created independent business community having digital-based entrepreneurial skill. This community service was implemented in the form of entrepreneurship training and facilitation. The partner in this activity includes the students of Faculty of Business Economy of Universitas Tunas Pembangunan. Twenty participants participated in this activity. Evaluation was conducted using questionnaire distributed to the participants aiming to find out the students understanding on the implementation of training and interview. The result achieved in the end of community service activity is the improved understanding and skill of participants concerning digital-based entrepreneurship that can be indicated with the number of startups established by the participants.
Analysis of the Level of Self-Confidence, Sense of Responsibility, Future-Oriented Attitude Affects Business Success Through Managerial Ability as a Mediating Variable Adiyani, Rini; Darsono, Darsono; Sumarto, Laksono; Ripta, Dwinanda; Febrianto, Alvano
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5537

Abstract

This study aims to analyze the effect of self-confidence, sense of responsibility, and orientation on business success through managerial ability as a mediating variable. The research method used is quantitative. The population in this study were sheep farmers in Lembang Bandung, namely 80 farmers. The sampling technique of this research is probability sampling with a purposive sampling technique. The minimum sample size required is 68 respondents. Research data is obtained from primary data and secondary data. Data were obtained through respondents' answers using questionnaires. The data source refers to information obtained directly from consumers who are sampled respondents. The data analysis technique in this study uses Partial Least Square (PLS) with SMARTPLS Software's help. The results of this study show that a level of self-confidence, a sense of responsibility, and a future-oriented attitude have a significant effect on the success of the sheep breeder business and managerial ability can mediate the relationship between the level of self-confidence, a sense of responsibility, and a future-oriented attitude towards business success.
Co-Authors Abdullah Zaelani Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Achmad Choerudin Alhusin*, Syahri Angga Ranggana Putra Angga Ranggana Putra Ardian Dio Fauzi Aryani, Novita Atik Lusia atik lusia Darsono Darsono Darsono Darsono Darsono Darsono Dharyl Ubaid Choiri Dwanita Widodo, Zandra Dwinanda Ripta Ramadhan Dyah Ayu Kunthi Puspitasari Eni Maryanti, Istinganah Febrianto, Alvano Halimah Ibnu Firmansyah, Ibnu Istinganah Eni Maryani Katili, Andi Yusuf Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO Maha Martabar Mangatas L Meti Fatimah Mrihrahayu Rumaningsih Mugi Harsono Mugi Harsono Muhad Fatoni Muhammad Ali Rauuf Muhammad Iqbal Azuma Mujiburrohman Mujiburrohman Muzakki, Muhammad Husin Nur Novia Rahmadani Novita Aryani Ori Dimas Tri Prasetyo Purwanti, Upik Rahmalia, Vidia Ripta, Dwinanda Rissa Marina Widodo Rissa Marina Widodo, Rissa Marina Silfa, Amanda Sri Wijastuti SRI WIJIASTUTI Sri Wijiastuti Subando, Joko - Suharyoko Suharyoko Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Al Husin Syahri Alhusin Vidia Rahmalia Wihastuti, Ameyla Wijastuti, Sri Zaelani, Abdullah Zandra Dwanita Widodo Zandra Dwanita Widodo