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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat eScience Humanity Journal Offscreen: film and television journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Scientific Research, Education, and Technology Ezra Science Bulletin Jurnal Masyarakat Religius dan Berwawasan Cinelook: Journal of Film, Television, and New Media SPACEPRO Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Girsang, Nitasri Murawaty
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PEMANFAATAN MEDIA SOSIAL UNTUK PROMOSI DAN PENGUATAN KEWIRAUSAHAAN USAHA SENI DAN BUDAYA PADA GENERASI Z Girsang, Nitasri Murawaty; Himni, Lailatul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6502

Abstract

Penelitian ini didasarkan pada fenomena meningkatnya penggunaan media sosial oleh generasi muda sebagai sarana berekspresi, berinteraksi, dan mengembangkan usaha, khususnya di sektor ekonomi kreatif. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus. Penelitian ini bertujuan untuk menganalisis bagaimana pemanfaatan media sosial memengaruhi minat berwirausaha generasi Z di bidang seni dan budaya, dengan fokus pada komunitas Rumah BUMN Bukittinggi sebagai studi kasus. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital terhadap konten dan aktivitas wirausaha berbasis seni dan budaya yang dilakukan oleh anggota komunitas. Hasil penelitian menunjukkan bahwa media sosial tidak hanya berperan sebagai alat komunikasi dan promosi, tetapi juga sebagai sumber inspirasi dan motivasi untuk memulai usaha. Generasi Z dalam komunitas ini memanfaatkan platform seperti Instagram dan TikTok untuk membangun identitas usaha, memperluas jejaring, serta menciptakan pasar digital yang responsif terhadap produk kreatif lokal. Minat berwirausaha mereka dipengaruhi oleh kemudahan akses informasi, eksposur terhadap figur wirausaha muda, dan dukungan komunitas yang aktif di ranah digital. Temuan ini mengindikasikan bahwa media sosial memiliki kontribusi signifikan dalam membentuk semangat wirausaha generasi muda, khususnya pada sektor seni dan budaya yang memerlukan pendekatan kreatif dan adaptif. Penelitian ini merekomendasikan perlunya penguatan literasi digital dan program pendampingan wirausaha berbasis komunitas untuk mendukung pemberdayaan generasi Z dalam ekonomi kreatif. Hasil studi ini juga dapat menjadi landasan bagi penyusunan strategi kebijakan lokal dalam mendorong wirausaha muda berbasis seni dan budaya melalui pemanfaatan teknologi digital.
Tourism Socialization: Training in Guiding Educational Songket Weaving Tours Fasandra, Fernando; Khairunnisa, Khairunnisa; Hibatullah, Naufal; Rahman, Fadlul; Girsang, Nitasri Murawaty; Septriani, Septriani
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 2 No 2 (2023): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mrw.v2i2.10652

Abstract

Community service activities are one of the main responsibilities of lecturers as educators in the university environment. This community service aims to provide knowledge and improve the ability to guide educational tourism related to woven songket to enhance the promotion of SMEs through tourism. The community service activities are conducted at the SME "Rumah Songket Eka Halaban." The achieved results include an increase in participants' knowledge and skills in communicating with tourists, the hospitality of employees when tourists visit, and the application of the seven charms at Rumah Songket Eka Halaban. With these improved abilities, it is expected to boost the promotion of SMEs through tourism. The limitation of this community service activity lies in participants who are not yet accustomed to dealing with tourists with diverse backgrounds and characteristics. To be more effective in guiding educational tourism, considerable practice is needed. Similar community service activities can be conducted periodically by SMEs to familiarize themselves with dealing with tourists. With enhanced abilities, the training participants, including the owner of SME Rumah Songket Eka Halaban, hope that educational tourism activities related to woven songket can improve even further in the future.
OPTIMALISASI ELEMEN VISUAL UNTUK TRANSFORMASI PSIKOLOGIS PADA PENYUTRADARAAN FILM BATAPATIH Furqan, Willy; Yandi, Adri; Girsang, Nitasri Murawaty
Cinelook: Journal of Film, Television, and New Media Vol 1, No 01 (2023): Cinelook: Journal of Film, Television, and New Media
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/cl.v1i01.3449

Abstract

Batapatih is a drama genre film that tells the story of a child born in Minang named Ryan who has long lived in Jakarta with his father who is busy working and his mother who has long died, this makes Ryan feel no love from his parents. This situation makes Ryan trapped in bad company. His father, Ridwan, who is suffering from a chronic disease, makes him worried about Ryan's future, so his father invites Ryan to return to Minangkabau.The fictional film Batapatih was worked on by taking visual elements into the concept used in making the film because the background of this Batapatih scenario is to tell the story of teenagers who do not get love from their parents because their fathers are busy working and their mothers have died, when Ryan was brought to the village. by his father Ryan began to understand what the meaning of a life. So to show the change in Ryan's character, this concept is used so that the information to be conveyed can be visualized properly, information is not only conveyed through dialogue but also by visualization of Ryan's attitude, the movements he makes and also his response to the environment. The concept of visual elements can visualize dramatic as well as emotional situations.
Co-Authors Abdul Rahman Aditya, Fendra Aryandi, Mirda Elanda, Asterina Ezriani, Ezriani Fernando Fasandra Fitri, Dynia FRANSISKUS XAVERIUS YATNO KARYADI Furqan, Willy Girsang, Mei Lyna Hibatullah, Naufal Himni, Lailatul Khairunnisa Khairunnisa Khairunnisa Khairunnisa Maisaratun Najmi Muhammad Rusdi Tanjung, Muhammad Rusdi Prakarti DB, Vicia Dwi Rahman, Fadlul Randi Pratama, Randi Saragih, Jheni Yusuf Satria, Edi Septriani, Septriani Sukma, Melati Syakila, Dedek Nabila Vianda, Mustika Loly Wahyu Nova Riski Yandi, Adri