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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Akuntansi Barelang Community Engagement and Emergence Journal (CEEJ) Jurnal Puan Indonesia Journal Of Entrepeneurship and Strategic Management (JESM) Jurnal Dialektika Publik Jurnal Abdi Anjani Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Haldy, Muhammad
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Manajemen Sumber Daya Manusia Hijau dan Inovasi Strategis: Memperkuat Kapasitas Kewirausahaan di UKM Berorientasi Keberlanjutan Siagian, Mauli; Evyanto, Winda; Haldy, Muhammad; Salsabila, Lubna
Journal of Entrepreneurship and Strategic Management Vol. 4 No. 02 (2025): Journal Of Entrepeneurship and Strategic Management
Publisher : Program Pascasarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jesm.v4i02.629

Abstract

UMKM berorientasi keberlanjutan semakin dituntut untuk berinovasi agar mampu bersaing sekaligus memenuhi tanggung jawab lingkungan. Green Human Resource Management (GHRM) menjadi salah satu pendekatan strategis yang berpotensi mendorong praktik keberlanjutan, namun perannya dalam memperkuat kapasitas kewirausahaan masih belum banyak dikaji. Penelitian ini bertujuan untuk memahami bagaimana praktik GHRM meliputi rekrutmen berwawasan lingkungan, pelatihan dan edukasi hijau, pemberdayaan karyawan, serta insentif berbasis kinerja lingkungan—dapat meningkatkan kemampuan inovasi strategis pada UMKM berorientasi keberlanjutan. Penelitian ini menggunakan pendekatan mixed methods dengan mengombinasikan survei kuantitatif pada pelaku UMKM dan wawancara mendalam untuk menggali pemaknaan, pengalaman, serta strategi implementasi GHRM secara kontekstual. Pendekatan ini memungkinkan peneliti untuk mengukur pengaruh praktik GHRM terhadap perilaku pro-lingkungan karyawan, budaya berbagi pengetahuan, dan perilaku inovatif, sekaligus memahami dinamika organisasi yang tidak tertangkap oleh data kuantitatif. Hasil penelitian diharapkan menunjukkan bahwa UMKM yang menerapkan GHRM secara terintegrasi lebih mampu menciptakan jalur inovasi berkelanjutan, mengembangkan kapasitas kewirausahaan, meningkatkan kemampuan mengenali peluang, serta memperkuat ketangkasan strategis dalam menghadapi perkembangan pasar hijau. Temuan ini berkontribusi pada literatur kewirausahaan berkelanjutan dengan menegaskan bahwa pengelolaan sumber daya manusia berbasis lingkungan dapat menjadi sumber keunggulan strategis sekaligus penggerak daya saing ekologis, khususnya bagi UMKM dengan keterbatasan sumber daya.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Citra Merek Terhadap Minat Beli Konsumen Di Jiniso Marketplace Shopee Florean, Florean; Haldy, Muhammad
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10286

Abstract

In general, after people have fulfilled their primary needs, consumers will then meet their secondary needs in order to maximize their standard of living. One of the secondary products that attracts public interest is fashion, which is influenced by product quality, price perception, and brand image. Having fashion products that meet one’s needs is an expectation desired by society. This condition has become one of the factors driving the rapid growth of entrepreneurs or traders who compete to develop their businesses through various strategies aimed at attracting consumer interest, leading to consumers’ decisions to purchase and use the products offered.  Broadly speaking, the purpose of this research is to determine the influence of product quality, price perception, and brand image on consumers’ purchase intention at Jiniso on the Shopee marketplace. This study employs a non-probability sampling technique, with a total of 105 respondents. The data were collected through the distribution of digital questionnaires using Google Forms and were processed using SPSS version 30. Several data tests were conducted, including quality tests, classical assumption tests, effect tests, and hypothesis testing. The results of the analysis indicate that the dependent variable is positively and significantly influenced, both partially and simultaneously. The implications of this research can serve as a consideration for entrepreneurs. Other factors must also be taken into account in running a business so that producers pay attention to the importance of consumers’ purchase intention, thereby increasing consumers’ interest in making purchase transactions at the store while also maintaining consumer loyalty.
Co-Authors Azmiana, Risca Chang, Lim Weng evyanto, winda Fajrin, Alfannisa Firiansyah, Iranda Florean, Florean Hikmah Hikmah Husda, Anggun Permata Husein, Alice Erni Khoiri, M Khoiri, M. Kusumawardani, Wulandari Lubna Salsabila Martiano, Vereki Pratiwi, Mariska Putri Putri, Poppy Okta Fiana Riswandi Riswandi Rustam, Triana Ananda Saputra, Asron Siagian, Mauli Wangdra, Yvonne