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All Journal Hasanuddin Economics and Business Review JURNAL INSTEK (Informatika Sains dan Teknologi) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Center of Economic Students Journal (CSEJ) Celebes Journal of Community Services
Khaerunnisa Nur Fatimah Syahnur
Institut Teknologi Dan Bisnis Kalla
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Journal : Hasanuddin Economics and Business Review

 1 
Analysis of Customer Retention Determinant Factors on Generation Z Digital Wallet Services in Indonesia Rahmawati, Aulia; Syahnur, Khaerunnisa Nur Fatimah; Falah, A Mudhoffar Shaddiq Al
Hasanuddin Economics and Business Review VOLUME 8 NUMBER 2, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v8i2.5706

Abstract

This study aims to identify the factors influencing customer retention in Generation Z's use of digital wallet services in Indonesia. The research uses PLS-SEM through SmartPLS 4.1.0. A total of 334 respondents from various cities in Indonesia participated in the survey. The analysis employs outer model evaluation and inner model evaluation to examine the relationships between brand image, attention to safety, consumer satisfaction, and customer retention. The findings indicate that brand image does not have a direct effect on customer retention but exerts a significant indirect effect through consumer satisfaction. Consumer satisfaction fully mediates the relationship between brand image and retention, while it partially mediates the relationship between attention to safety and retention. The strength of the mediation effect was confirmed using the bootstrapping method. These results provide valuable insights for digital wallet service providers in developing strategies to retain Generation Z users by enhancing both brand image and security features, ultimately improving consumer satisfaction.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Analysis of Customer Retention Determinant Factors on Generation Z Digital Wallet Services in Indonesia Rahmawati, Aulia; Syahnur, Khaerunnisa Nur Fatimah; Falah, A Mudhoffar Shaddiq Al
Hasanuddin Economics and Business Review VOLUME 8 NUMBER 2, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v8i2.5706

Abstract

This study aims to identify the factors influencing customer retention in Generation Z's use of digital wallet services in Indonesia. The research uses PLS-SEM through SmartPLS 4.1.0. A total of 334 respondents from various cities in Indonesia participated in the survey. The analysis employs outer model evaluation and inner model evaluation to examine the relationships between brand image, attention to safety, consumer satisfaction, and customer retention. The findings indicate that brand image does not have a direct effect on customer retention but exerts a significant indirect effect through consumer satisfaction. Consumer satisfaction fully mediates the relationship between brand image and retention, while it partially mediates the relationship between attention to safety and retention. The strength of the mediation effect was confirmed using the bootstrapping method. These results provide valuable insights for digital wallet service providers in developing strategies to retain Generation Z users by enhancing both brand image and security features, ultimately improving consumer satisfaction.
The Effect of Augmented Reality in Online Beauty Retail on Brand Perception Sari, Mulyana; Syahnur, Khaerunnisa Nur Fatimah
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 3, 2026
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i3.6543

Abstract

One notable innovation is the use of Augmented Reality (AR), which allows consumers to virtually try on products, enhancing the online shopping experience. This study aims to examine the impact of AR usage and consumer engagement on the brand perception of Maybelline products on the Shopee e-commerce platform. Employing a quantitative explanatory research method, data were obtained through an online survey of 200 Shopee users in Indonesia who had interacted with AR features when exploring Maybelline products. The research investigates the relationships between AR, consumer engagement, and brand perception in the context of digital beauty marketing. The findings reveal that both AR usage and consumer engagement have a significant positive effect on brand perception. Moreover, consumer engagement is found to partially mediate the relationship between AR and brand perception. These results highlight the strategic importance of immersive technologies and active consumer involvement in building strong brand impressions. The study contributes to the growing body of knowledge on digital marketing in the beauty industry and offers practical insights for brands aiming to leverage AR tools to enhance customer experience and strengthen brand positioning in competitive e-commerce environments.
Co-Authors Andi Hutami Endang, Andi Hutami Anhar Januar Malik Arianti Aulia Rahmawati Aulia Rahmawati, Aulia Bashir, Shahid Dewi Fatmarani Surianto Fadla, Viviet Marjiana Falah, A Mudhoffar Shaddiq Al Fitriyani Fitriyani Fitriyani Fitriyani Fitriyani Haslindah, Haslindah Herman, Bahtiar Iskandar Arifin Jannah, Mardiatul Keisyah Rifqah Arizahni Kiki Resky Ramdhani Sucipto Mardiatul Jannah Mirandha Ariesca Riana Muhammad Try Dharsana Rahim, Syamsuri Rati, Sri Riana , Mirandha Ariesca Riana, Mirandha Ariesca Sari, Mulyana Sri Rati Syamsuri Rahim Syarief Dienan Yahya Syarif , Rahmat Syarif, Rahmat Waspada, Saifullah yeni absah