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All Journal The Asian Journal of Technology Management (AJTM) Jurnal Manajemen & Keuangan JURNAL PENGABDIAN KEPADA MASYARAKAT Ilomata International Journal of Management International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Abdimas Independen
Ramadania
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Perilaku Mencari Variasi Dan Kualitas Website Pada Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi Empiris Di Netflix Wenny Pebrianti; Fiola Okta Ningtias; Ahmadi; Erna Listiana; Ramadania
Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i2.7521

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara perilaku mencari variasi, tingkat kepuasan, dan loyalitas pengguna Netflix di Kota Pontianak dengan kinerja situs website Netflix menggunakan metode WebQual 4.0. Populasinya adalah semua pengguna Netflix di Kota Pontianak dan sampel dalam penelitian ini diambil menggunakan metode purposive sampling sehingga jumlah sampel mencapai 100 responden yang digunakan sebagai minimal responden. Teknik pengumpulan data dilakukan melalui kuesioner online yang disebarkan melalui Google Form. Hasil analisis menggunakan Structural Equation Model (SEM) dan Smart Partial Least Square (SmartPLS) 3.0 menunjukkan bahwa kualitas kegunaan, kualitas informasi, dan kualitas interaksi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan memiliki pengaruh signifikan terhadap loyalitas pelanggan. Namun, perilaku mencari variasi tidak memiliki pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.
Are Content Marketing and Switching Barriers Decisive in Building Consumer Satisfaction, Trust and Loyalty on Ride-Hailing Services in Indonesia Ramadania; Hartono; Juniwati; Hendra; Reswari, Rianti Ardana
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.2.1

Abstract

Abstract. This study is aimed to investigate factors influencing customer loyalty of community-based ride-hailing service in Indonesia. More specifically, this study examines the relationship between content marketing, switching barriers, customer trust, and satisfaction toward customer loyalty. Data was collected through a survey of 180 respondents. Proposed hypothesis is tested using Partial Least Squares - Structural Equation Modelling. The variables in this study are content marketing and switching barriers as exogenous variables, trust and satisfaction as endogenous intervening variables and customer loyalty being final endogenous variables. The measurement scale uses a Likert scale from 1-5. The results show a positive influence between content marketing on customer trust and satisfaction, then there is also positive influence between satisfaction and trust on customer loyalty. However, switching barriers have no effect on trust, satisfaction, and loyalty of community-based ride hailing service users in Indonesia. The technique of collecting data through online media does not allow researchers to conduct in-depth interviews with respondents. Most of the existing research so far does not emphasize the importance of building loyalty through content marketing strategies. This study emphasizes the importance of content marketing strategies in building loyalty through intermediary satisfaction and trust in community-based ride hailing service businesses. Keywords: Content marketing, switching barriers, satisfaction, trust, loyalty, community-based ride hailing service.
E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce Helen Fransiska; Heriyadi; Ramadania; Wenny Pebrianti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1502

Abstract

This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.
Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Lonika, Tesa; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Abstract

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.
Membangun Generasi Cerdas, Peserta Didik yang Kritis Melalui Lomba Cerdas Cermat di UPTD Smp Negeri 10 Barru Mukramin, Sam'un; Ramadania; Tarti, Wa; Santika, Ita
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 1 (2025): Jurnal Abdimas Independen, Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i1.1565

Abstract

Lomba cerdas cermat di UPTD SMP Negeri 10 Barru bertujuan untuk meningkatkan kemampuan berpikir kritis, percaya diri, literasi, numerasi, dan kerjasama pada siswa. Kegiatan ini terdiri dari tiga tahap, yaitu babak penyisihan, semifinal, dan final yang melibatkan peserta dari berbagai kelas di sekolah tersebut. Hasil pelaksanaan menunjukkan adanya peningkatan yang signifikan pada peserta dari segi pengetahuan, kemampuan berpikir kritis, percaya diri, dan kerjasama dibandingkan dengan peserta yang tidak mengikuti lomba. Meskipun kegiatan ini memiliki manfaat yang besar, namun beberapa tantangan seperti tekanan mental pada peserta dan kesenjangan akses terhadap sumber belajar masih perlu diatasi. Secara keseluruhan, lomba ini merupakan metode pembelajaran inovatif yang efektif dalam membangun generasi muda yang cerdas dan berkarakter.
EXPLORING LEADERSHIP STYLES THAT INFLUENCE PROACTIVE WORK BEHAVIOR Bella, Bella Ghia Dimmera; Ramadania
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.143

Abstract

Employees proactive work behavior is essential in today's dynamic work environment. Leadership strongly influences the proactive work behavior of employees. The purpose of this systematic literature review is to investigate leadership styles that may influence employees' proactive work behavior. The methodology employed stringent inclusion and exclusion criteria to explore relevant journal articles within the Google Scholar database. The review showed that leadership styles such as servant leadership, inclusive leadership, empowering leadership, spiritual leadership, authentic leadership, entrepreneurial leadership, humble leadership, shared leadership, transformational leadership, paradoxical leadership, visionary leadership, authentic leadership, distributed leadership, and ethical leadership strongly influence proactive work behavior. These leadership styles motivate employees to take initiative, seek opportunities, and engage in other proactive work behaviors. Theory explains the influence of leadership on proactive work behavior. These results also have real consequences for organizations in terms of building leadership training programs that enable employees to be more proactive. We recommend conducting additional research on the moderating and mediating effects on the relationship between leadership and proactive work behavior.
Peningkatan Profesionalisme Anak Panti Asuhan Melalui Pelatihan Soft Skill Dan Kewirausahaan Sinaga, Rudoli; Ramadania; Sanjaya, Arya; Fadhlurrahman, Nabil; Kurniawan, Rifki; Sinaga, Lidia Gresmaria
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3753

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Panti Asuhan Getsemani, Pontianak, untuk meningkatkan kapasitas profesional generasi muda melalui pelatihan soft skills, etika, dan kewirausahaan. Permasalahan utama yang dihadapi anak panti adalah rendahnya kepercayaan diri, keterampilan komunikasi terbatas, serta kurangnya pengalaman praktis. Program dirancang dengan pendekatan Participatory Action Research (PAR) dan strategi Experiential Learning (EL), yang menekankan keterlibatan aktif peserta. Tahapan pelaksanaan meliputi survei kebutuhan, persiapan teknis, pelatihan public speaking, penguatan etika sosial dan profesional, serta simulasi kewirausahaan. Hasil kegiatan menunjukkan peningkatan signifikan pada keberanian berbicara, kesadaran etika, kerjasama tim, serta tumbuhnya semangat wirausaha. Sebagai luaran, anak-anak berhasil membentuk unit usaha sederhana Lapak Kreasi Getsemani, Bunga Hias Pontianak, yang dapat berlanjut secara mandiri. Kegiatan ini membekali anak panti dengan keterampilan praktis yang mendukung kemandirian dan daya saing mereka.
Co-Authors Albert Lianto Aminuyati Aqsa, Daffa Fernanda Barkah Bella, Bella Ghia Dimmera Daud, Ilzar Dody Pratama Marumpe Erna Listiana Fadhlurrahman, Nabil Fiola Okta Ningtias Fransiska, Helen Hasanudin Helen Fransiska Heriyadi Juniwati Kurniawan, Rifki Listyanti, Anindita Ayu Lonika, Tesa Mochammad Imron Awalludin Mukramin, Sam'un Nurwijayanti Reswari, Rianti Ardana Sanjaya, Arya Santika, Ita Sinaga, Lidia Gresmaria Sinaga, Rudoli Tarti, Wa Titik Rosnani Wenny Pebrianti