Garuda - Garba Rujukan Digital

Pengaruh Perilaku Mencari Variasi Dan Kualitas Website Pada Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Studi Empiris Di Netflix Wenny Pebrianti; Fiola Okta Ningtias; Ahmadi; Erna Listiana; Ramadania
Jurnal Manajemen dan Keuangan Vol 12 No 2 (2023): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Management Study Program, Faculty of Economic, Universitas Samudra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v12i2.7521

Penelitian ini bertujuan untuk mengkaji hubungan antara perilaku mencari variasi, tingkat kepuasan, dan loyalitas pengguna Netflix di Kota Pontianak dengan kinerja situs website Netflix menggunakan metode WebQual 4.0. Populasinya adalah semua pengguna Netflix di Kota Pontianak dan sampel dalam penelitian ini diambil menggunakan metode purposive sampling sehingga jumlah sampel mencapai 100 responden yang digunakan sebagai minimal responden. Teknik pengumpulan data dilakukan melalui kuesioner online yang disebarkan melalui Google Form. Hasil analisis menggunakan Structural Equation Model (SEM) dan Smart Partial Least Square (SmartPLS) 3.0 menunjukkan bahwa kualitas kegunaan, kualitas informasi, dan kualitas interaksi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan memiliki pengaruh signifikan terhadap loyalitas pelanggan. Namun, perilaku mencari variasi tidak memiliki pengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.

Are Content Marketing and Switching Barriers Decisive in Building Consumer Satisfaction, Trust and Loyalty on Ride-Hailing Services in Indonesia Ramadania; Hartono; Juniwati; Hendra; Reswari, Rianti Ardana
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 2 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.2.1

Abstract. This study is aimed to investigate factors influencing customer loyalty of community-based ride-hailing service in Indonesia. More specifically, this study examines the relationship between content marketing, switching barriers, customer trust, and satisfaction toward customer loyalty. Data was collected through a survey of 180 respondents. Proposed hypothesis is tested using Partial Least Squares - Structural Equation Modelling. The variables in this study are content marketing and switching barriers as exogenous variables, trust and satisfaction as endogenous intervening variables and customer loyalty being final endogenous variables. The measurement scale uses a Likert scale from 1-5. The results show a positive influence between content marketing on customer trust and satisfaction, then there is also positive influence between satisfaction and trust on customer loyalty. However, switching barriers have no effect on trust, satisfaction, and loyalty of community-based ride hailing service users in Indonesia. The technique of collecting data through online media does not allow researchers to conduct in-depth interviews with respondents. Most of the existing research so far does not emphasize the importance of building loyalty through content marketing strategies. This study emphasizes the importance of content marketing strategies in building loyalty through intermediary satisfaction and trust in community-based ride hailing service businesses. Keywords: Content marketing, switching barriers, satisfaction, trust, loyalty, community-based ride hailing service.

The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Listyanti, Anindita Ayu; Heriyadi; Ramadania; Pebrianti, Wenny; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce Fransiska, Helen; Heriyadi; Ramadania; Pebrianti, Wenny
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1502

This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.

Impact of Working Conditions, Flexibility, and Compensation on the Performance of Indonesian Migrant Workers in Australia: Mediating Role of Job Satisfaction Albert Lianto; Ramadania; Marumpe, Dody Pratama; Daud, Ilzar; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1508

International migration, particularly involving Indonesian migrant workers (TKI) in Australia, has become significant, with nearly 100,000 TKI recorded in 2022. This study investigates the factors influencing their migration decision, focusing on working conditions, work flexibility, and compensation. A total of 149 respondents of Indonesian migrant workers in Australia completed the questionnaires, collected using non-probability and snowball sampling techniques. It was analysed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The outcome reveals that working conditions positively affect performance, confirming that a supportive work environment enhances productivity. In contrast, work flexibility negatively impacts performance, while compensation shows a positive but statistically insignificant effect. Job satisfaction emerges as a critical mediator, with satisfied employees performing better. The findings suggest companies should improve working conditions and compensation systems to enhance job satisfaction and performance. Additionally, the study provides insights for the Indonesian Government on the importance of labour policies that promote worker welfare, such as fair wages and improved conditions, potentially reducing reliance on international migration. Future studies should incorporate a wider array of variables and a more diverse group of respondents to enhance generalizability.

The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Aqsa, Daffa Fernanda; Rosnani, Titik; Pebrianti, Wenny; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Listyanti, Anindita Ayu; Heriyadi; Ramadania; Pebrianti, Wenny; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.

E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce Fransiska, Helen; Heriyadi; Ramadania; Pebrianti, Wenny
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1502

This study analyzes the impact of User Generated Content (UGC) and swift guanxi on the intention to complete purchases in Shopee e-commerce, with trust in seller as a moderating variable, towards a background of a significant global Shopping Cart Abandonment (SCA) rate of 70.19% created for 2024. The data sample used was 230 Shopee users in Indonesia with quantitative research methods, which were analyzed using Structural Equation Modeling (SEM) and Moderated Regression Analysis (MRA) analysis for moderation testing on AMOS 22 software. The findings indicate that user-generated content and rapid guanxi significantly enhance purchase completion intention, with trust in sellers regulating these relationships. The impact of moderating to swift guanxi on the purchase completion intention is more considerable. These findings illustrate that UGC and swift guanxi can effectively reduce SCA, mainly when supported by consumer trust.

Impact of Working Conditions, Flexibility, and Compensation on the Performance of Indonesian Migrant Workers in Australia: Mediating Role of Job Satisfaction Albert Lianto; Ramadania; Marumpe, Dody Pratama; Daud, Ilzar; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1508

International migration, particularly involving Indonesian migrant workers (TKI) in Australia, has become significant, with nearly 100,000 TKI recorded in 2022. This study investigates the factors influencing their migration decision, focusing on working conditions, work flexibility, and compensation. A total of 149 respondents of Indonesian migrant workers in Australia completed the questionnaires, collected using non-probability and snowball sampling techniques. It was analysed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The outcome reveals that working conditions positively affect performance, confirming that a supportive work environment enhances productivity. In contrast, work flexibility negatively impacts performance, while compensation shows a positive but statistically insignificant effect. Job satisfaction emerges as a critical mediator, with satisfied employees performing better. The findings suggest companies should improve working conditions and compensation systems to enhance job satisfaction and performance. Additionally, the study provides insights for the Indonesian Government on the importance of labour policies that promote worker welfare, such as fair wages and improved conditions, potentially reducing reliance on international migration. Future studies should incorporate a wider array of variables and a more diverse group of respondents to enhance generalizability.

The Influence of Live Streaming, Flash Sale, and Free Shipping Programs on Generation Z’s Impulsive Buying with Positive Emotion as the Role of Meditating Aqsa, Daffa Fernanda; Rosnani, Titik; Pebrianti, Wenny; Ramadania; Heriyadi
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1510

The rapid growth of e-commerce has revolutionized consumer behavior, especially among Generation Z. who are highly engaged with digital platforms and interactive shopping experiences. This study examines the influence of live streaming, flash sales, and free shipping programs on impulsive buying behavior, with positive emotion serving as a meditating factor. Using data acquired from 326 Generation Z consumers through an online questionnaire, the research used Structural Equation Modeling (SEM) to investigate the correlations between these variables. The findings reveal that all three marketing strategies—live streaming, flash sales, and free shipping—significantly influence impulsive buying. Positive emotion plays a critical meditating role, enhancing the effect of these strategies on spontaneous purchases. Live streaming was found to be the most influential, generating strong emotional responses that drive impulsive buying, followed by flash sales and free shipping. These results offer valuable insights for e-commerce retailers aiming to engage Generation Z through emotionally driven marketing strategies. The study underscores the importance of leveraging positive emotional triggers to increase consumer engagement and impulsive buying behavior in the digital marketplace.

Title

Found 14 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 14 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 14 Documents
Search