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Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Tesa Lonika; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Abstract

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.
Membangun Generasi Cerdas, Peserta Didik yang Kritis Melalui Lomba Cerdas Cermat di UPTD Smp Negeri 10 Barru Mukramin, Sam'un; Ramadania; Tarti, Wa; Santika, Ita
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 1 (2025): Jurnal Abdimas Independen, Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i1.1565

Abstract

Lomba cerdas cermat di UPTD SMP Negeri 10 Barru bertujuan untuk meningkatkan kemampuan berpikir kritis, percaya diri, literasi, numerasi, dan kerjasama pada siswa. Kegiatan ini terdiri dari tiga tahap, yaitu babak penyisihan, semifinal, dan final yang melibatkan peserta dari berbagai kelas di sekolah tersebut. Hasil pelaksanaan menunjukkan adanya peningkatan yang signifikan pada peserta dari segi pengetahuan, kemampuan berpikir kritis, percaya diri, dan kerjasama dibandingkan dengan peserta yang tidak mengikuti lomba. Meskipun kegiatan ini memiliki manfaat yang besar, namun beberapa tantangan seperti tekanan mental pada peserta dan kesenjangan akses terhadap sumber belajar masih perlu diatasi. Secara keseluruhan, lomba ini merupakan metode pembelajaran inovatif yang efektif dalam membangun generasi muda yang cerdas dan berkarakter.
EXPLORING LEADERSHIP STYLES THAT INFLUENCE PROACTIVE WORK BEHAVIOR Bella, Bella Ghia Dimmera; Ramadania
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.143

Abstract

Employees proactive work behavior is essential in today's dynamic work environment. Leadership strongly influences the proactive work behavior of employees. The purpose of this systematic literature review is to investigate leadership styles that may influence employees' proactive work behavior. The methodology employed stringent inclusion and exclusion criteria to explore relevant journal articles within the Google Scholar database. The review showed that leadership styles such as servant leadership, inclusive leadership, empowering leadership, spiritual leadership, authentic leadership, entrepreneurial leadership, humble leadership, shared leadership, transformational leadership, paradoxical leadership, visionary leadership, authentic leadership, distributed leadership, and ethical leadership strongly influence proactive work behavior. These leadership styles motivate employees to take initiative, seek opportunities, and engage in other proactive work behaviors. Theory explains the influence of leadership on proactive work behavior. These results also have real consequences for organizations in terms of building leadership training programs that enable employees to be more proactive. We recommend conducting additional research on the moderating and mediating effects on the relationship between leadership and proactive work behavior.
Pengaruh Produk dan Harga Terhadap Minat Beli Ulang dengan Kepuasan Sebagai Variable Intervening pada Catering Pondok Harmony di Kabupaten Sanggau Feby Kusuma; Erna Listiana; Ramadania
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8550

Abstract

The purpose of this study was to determine the effect of product and price on customer satisfaction and repurchase intention at Pondok Harmony Catering in Sanggau Regency. This study is an associative study. The population in this study were all consumers of Pondok Harmony Catering, with a sample of 100 people. The sampling technique used was purposive sampling. The data analysis technique used in this study was structural equation modeling (SEM). The results showed that the product variable had a positive and significant effect on satisfaction while the product had a positive but insignificant effect on repurchase intention. The price variable had a positive but insignificant effect on satisfaction while the price variable had a positive and significant effect on repurchase intention. The satisfaction variable had a positive and significant effect on repurchase intention. The product variable had a positive and significant effect on repurchase intention through satisfaction and the price variable had a positive and significant effect on repurchase intention through satisfaction.