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Pengaruh Green Branding Terhadap Niat Pembelian: Kepedulian dan Persepsi Lingkungan Lonika, Tesa; Barkah; Wenny Pebrianti; Ramadania; Heriyadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1674

Abstract

Penelitian ini mengeksplorasi hubungan antara Sikap terhadap Produk Ramah Lingkungan, Kepedulian Lingkungan, Kesadaran Lingkungan, Inovasi Ramah Lingkungan, dan Niat Pembelian Ramah Lingkungan, dengan peran mediasi Citra Ramah Lingkungan Perusahaan dalam produk minyak goreng Green Tropical. Data primer dikumpulkan dari 218 responden di Indonesia (usia 17-60) yang sadar dan peduli terhadap isu lingkungan. Menggunakan purposive sampling melalui survei daring di media sosial, data dianalisis menggunakan Partial-Least Square Equating Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa Sikap terhadap Produk Ramah Lingkungan, Kesadaran Lingkungan, dan Inovasi Ramah Lingkungan berdampak positif terhadap citra ramah lingkungan dan niat pembelian perusahaan. Namun, kepedulian Lingkungan tidak secara signifikan memengaruhi niat pembelian. Temuan ini menunjukkan bahwa perusahaan harus meningkatkan edukasi konsumen tentang inovasi ramah lingkungan untuk keberlanjutan dan mengeksplorasi faktor-faktor penting yang memengaruhi niat pembelian melalui penelitian kualitatif, karena survei mungkin tidak mengungkapkan semua motivasi konsumen.
Membangun Generasi Cerdas, Peserta Didik yang Kritis Melalui Lomba Cerdas Cermat di UPTD Smp Negeri 10 Barru Mukramin, Sam'un; Ramadania; Tarti, Wa; Santika, Ita
https://jurnal.fe.unram.ac.id/index.php/abdimas/about/privacy Vol 6 No 1 (2025): Jurnal Abdimas Independen, Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/independen.v6i1.1565

Abstract

Lomba cerdas cermat di UPTD SMP Negeri 10 Barru bertujuan untuk meningkatkan kemampuan berpikir kritis, percaya diri, literasi, numerasi, dan kerjasama pada siswa. Kegiatan ini terdiri dari tiga tahap, yaitu babak penyisihan, semifinal, dan final yang melibatkan peserta dari berbagai kelas di sekolah tersebut. Hasil pelaksanaan menunjukkan adanya peningkatan yang signifikan pada peserta dari segi pengetahuan, kemampuan berpikir kritis, percaya diri, dan kerjasama dibandingkan dengan peserta yang tidak mengikuti lomba. Meskipun kegiatan ini memiliki manfaat yang besar, namun beberapa tantangan seperti tekanan mental pada peserta dan kesenjangan akses terhadap sumber belajar masih perlu diatasi. Secara keseluruhan, lomba ini merupakan metode pembelajaran inovatif yang efektif dalam membangun generasi muda yang cerdas dan berkarakter.
EXPLORING LEADERSHIP STYLES THAT INFLUENCE PROACTIVE WORK BEHAVIOR Bella, Bella Ghia Dimmera; Ramadania
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.143

Abstract

Employees proactive work behavior is essential in today's dynamic work environment. Leadership strongly influences the proactive work behavior of employees. The purpose of this systematic literature review is to investigate leadership styles that may influence employees' proactive work behavior. The methodology employed stringent inclusion and exclusion criteria to explore relevant journal articles within the Google Scholar database. The review showed that leadership styles such as servant leadership, inclusive leadership, empowering leadership, spiritual leadership, authentic leadership, entrepreneurial leadership, humble leadership, shared leadership, transformational leadership, paradoxical leadership, visionary leadership, authentic leadership, distributed leadership, and ethical leadership strongly influence proactive work behavior. These leadership styles motivate employees to take initiative, seek opportunities, and engage in other proactive work behaviors. Theory explains the influence of leadership on proactive work behavior. These results also have real consequences for organizations in terms of building leadership training programs that enable employees to be more proactive. We recommend conducting additional research on the moderating and mediating effects on the relationship between leadership and proactive work behavior.
Peningkatan Profesionalisme Anak Panti Asuhan Melalui Pelatihan Soft Skill Dan Kewirausahaan Sinaga, Rudoli; Ramadania; Sanjaya, Arya; Fadhlurrahman, Nabil; Kurniawan, Rifki; Sinaga, Lidia Gresmaria
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3753

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Panti Asuhan Getsemani, Pontianak, untuk meningkatkan kapasitas profesional generasi muda melalui pelatihan soft skills, etika, dan kewirausahaan. Permasalahan utama yang dihadapi anak panti adalah rendahnya kepercayaan diri, keterampilan komunikasi terbatas, serta kurangnya pengalaman praktis. Program dirancang dengan pendekatan Participatory Action Research (PAR) dan strategi Experiential Learning (EL), yang menekankan keterlibatan aktif peserta. Tahapan pelaksanaan meliputi survei kebutuhan, persiapan teknis, pelatihan public speaking, penguatan etika sosial dan profesional, serta simulasi kewirausahaan. Hasil kegiatan menunjukkan peningkatan signifikan pada keberanian berbicara, kesadaran etika, kerjasama tim, serta tumbuhnya semangat wirausaha. Sebagai luaran, anak-anak berhasil membentuk unit usaha sederhana Lapak Kreasi Getsemani, Bunga Hias Pontianak, yang dapat berlanjut secara mandiri. Kegiatan ini membekali anak panti dengan keterampilan praktis yang mendukung kemandirian dan daya saing mereka.
Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce Riantika, Naswa; Pebrianti, Wenny; Fitriana, Ana; Ramadania; Purmono, Bintoro Bagus
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1958

Abstract

This study aims to examine the influence of live streamer characteristics and product characteristics on purchase intention, with emotional trust serving as a mediating variable in the context of live streaming commerce for religious products. A quantitative approach was employed using a survey method involving 201 respondents who had previously watched religious product live streaming sessions on a short-video commerce platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that live streamer characteristics—comprising professionalism, attractiveness, and interactivity—have a positive and significant effect on both emotional trust and purchase intention. Similarly, product characteristics, including perceived quality, price fairness, and practicality, significantly influence emotional trust and purchase intention. Emotional trust was found to play a significant mediating role in strengthening the relationship between both live streamer characteristics and product characteristics and consumers’ purchase intention. These results imply that in emotionally sensitive product contexts, consumers’ purchase decisions are shaped not only by functional and economic considerations but also by the development of emotional trust fostered through credible and interactive live streaming experiences. This study contributes to the social commerce literature by extending the understanding of emotional trust mechanisms in live streaming environments involving high emotional and religious sensitivity products.