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All Journal The Asian Journal of Technology Management (AJTM) ACCRUALS (Accounting Research Journal of Sutaatmadja) International Journal of Research in Community Services International Journal of Quantitative Research and Modeling Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Trends Economics and Accounting Research
Septiarini, Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Physics Social Sciences Other

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Journal : International Journal of Quantitative Research and Modeling

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Strengthening Green Loyalty: How Green Marketing, Green Perceived Value, and Environmental Concern Drive Green Satisfaction (A Study of Uniqlo’s Consumer in Bandung Metropolitan) Septiarini, Eka; Djulius, Horas; Juhana, Dudung
International Journal of Quantitative Research and Modeling Vol 6, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v6i1.883

Abstract

The objective of this study is to identify, examine, and analyze the influence of green marketing on green customer satisfaction, the influence of green perceived value on green customer satisfaction, the influence of environmental concern on green satisfaction, and the influence of green satisfaction on green customer loyalty of Uniqlo consumers in Bandung Metropolitan. Data were collected from respondents aged between 17 and 55 years old, residing in the Bandung Metropolitan area, and having purchased Uniqlo's green products at least twice in the past year. The analysis was performed using Lisrel - Structural Equation Modeling version 8.8. The findings reveal that green marketing, green perceived value, and environmental concern simultaniously contribute 73.6% to green customer satisfaction with Uniqlo in Bandung Metropolitan, while the remaining 26.4% is influenced by other variables. Partially, green marketing contributes 18.5%, green perceived value 24.4%, and environmental concern 30.7% to green satisfaction. Additionally, green satisfaction has been proven to have a significant influence of 79.9% on green loyalty among Uniqlo consumers in Bandung Metropolitans.
Co-Authors Aas, Raihan Elian Abdullah, Riono Aulia Adialita, Tania Dewi Rahmi DIAN LESTARI Dudung Juhana Hardiningtya, Kishanty Horas Djulius Irsyadi, Faiz LIA SITI HALIMAH Lukni Burhanuddin Ahmad Muthiah, Ceha Mutiah, Ceha Natita, Rendi Kusuma Prayitno, Arief Rahardianto, Rahardianto Ratnamurni, Elis Dwiana Sari, Charlina Satriawan, Dhennies Ariel Aru Sri Hastuti Sukirman Sukirman Tania Adialita