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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Kewirausahaan Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Manajemen Kreatif Jurnal Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Niar Astaginy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : Student Scientific Creativity Journal

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Pengaruh Kepercayaan dan Pengetahuan Produk Terhadap KEPUTUSAN Pembelian Produk Kecantikan Risnawati Risnawati; Almansyah Rundu Wonua; Niar Astaginy
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2278

Abstract

This research aims to determine: (1) The influence of consumer trust on decisions to purchase beauty products (Case Study of Wardah Products at the Alke Cosmetic Store in Kolaka Regency) and (2) The Influence of Product Knowledge on Decisions to Purchase Beauty Products (Case Study of Wardah Products at the Alke Store Cosmetics in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all Muslim female consumers using Wardah in Kab. Kolaka with a sample size of 120 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that consumer trust has a positive and significant effect on purchasing decisions. This is proven by the t-count or t-statistic which is 2.664 which is higher than the t-table value > 1.657. With P-values ​​0.009. Meanwhile, Product Knowledge also has a positive and significant effect on Consumer Purchasing Decisions because the t-count or t-statistic value is 4.797 which is higher than the t-table value >1.657 with P-values ​​of 0.000. So Consumer Trust and Product Knowledge have a positive and significant effect on Purchasing Decisions by 92.7%.
Analisis Kinerja Keuangan Pt. Weha Transportasi Indonesia Tbk. Pada Saat Dan Setelah Pandemi Covid-19 Firdayanti Firdayanti; Niar Astaginy; Agus Zul Bay
Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i6.2324

Abstract

This study aims to determine: the level of success of the financial performance of PT Weha Transportatio Indonesia Tbk. During and After the Covid-19 Pandemic in 2020, 2021 and 2022. Judging from the analysis of financial ratios. This research uses quantitative methods with a descriptive approach. The data collection technique used in this research is library research. The population of this study are all financial statements of PT Weha Transportation Indonesia Tbk. 2020, 2021 and 2022. While the sample of financial statements in the form of balance sheets and income statements from 2020, 2021, 2022. The data analysis method used in this research is descriptive quantitative and financial ratio testing which includes liquidity ratios, solvency ratios, profitability ratios, and activity ratios. The results showed that the financial performance of the company PT Weha Transportation indonesia Tbk. Experienced a decline in 2020, namely when the Covid-19 pandemic occurred, and the financial performance of transportation companies before Covid-19 was better than during the Covid-19 pandemic. And experienced an increase after Covid-19.
Co-Authors Agus Zul Bay Ahmad Farouq Mulku Zahari Alauddin, Murni Ratna sari Albar Albar Alfina Fatresia Wulandari Almansyah Rundu Wonua Andry Stepahnie Titing Astria Juliarty Firdayanti Firdayanti Hanif Kurniadi Hendrik Hendrik Ismanto Ismanto La Ode Asrun Azis R Marnida Marnida Maulid Muhamad Stiadi Munajira Munajira Nasrah Vitria Rohmadany Nisa Kurnia Novi Asriani Nur Hesty Ramadhani Nurhalizah Nurhalizah Nurhayati Nurhayati Patra Iriansyah Resky Resky Rini Lestari Risnawati Risnawati Rita Saputri Septiana, Anis Ribcalia Suryadil Badwin Suwarto Suwarto Triani, Neks